Personal Information
Organization / Workplace
São Paulo Area, Brazil, SP Brazil
Occupation
Self-Employed Consultant
Industry
Advertising / Marketing / PR
Website
linkedin.com/in/alexandrebessa/
About
I have an extensive expertise in customer behavior and demand generation with strong skills in project management, e-commerce and marketing campaigns using data analysis to drive decision-making. My career was developed in multinational large and medium-sized companies, always in the digital side of the business, building a record of achievements through a series of progressive management positions in the last 20 years, directly leading teams and also leading projects in a matrix structure.
Tags
digital
consumo
comportamento
economia
publicidade
persuasão
segmentação
social media marketing
marketing
big data
alunos
mercado
competencias
comunicação
mba
psicologia de massas
definição de projetos
tempo recursos; as fases de um projeto e como adap
escopo
psicologia de consumo
branding
exercícios
atributos intrínsecos e extrínsecos
comportamento de consumo
brand equity
mídia ganha; inovação
mídia comprada
mídia produzida
planejamento
filosofia
kurweill
adam curtis
redes sociais
arte
moeda social
reconhecimento
legitimao
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Presentations
(16)Likes
(11)Aula CRP-0420-2016-01
Aulas LULI: CRP-0357, CRP-0422 e CRP-0420
•
7 years ago
Empreendorismo na open web
Edney Souza
•
11 years ago
Design, projeto e produto na era pós-PC
Michel Lent Schwartzman
•
11 years ago
Amazon.com: the Hidden Empire - Update 2013
Fabernovel
•
12 years ago
Estudo Nielsen Mercado Livre
Startupi
•
12 years ago
Manoel Lemos
II Semana Web Abril
•
14 years ago
Great Rock and Roll Pauses
JenniferEgan
•
13 years ago
Tendensdagen 2011 Rory Sutherland - Back to the Boardroom
Sveriges Marknadsförbund
•
12 years ago
JWT: 100 Things to Watch in 2012
J. Walter Thompson Intelligence
•
12 years ago
Marketing na Era Digital, by Martha Gabriel
Martha Gabriel
•
12 years ago
Personal Information
Organization / Workplace
São Paulo Area, Brazil, SP Brazil
Occupation
Self-Employed Consultant
Industry
Advertising / Marketing / PR
Website
linkedin.com/in/alexandrebessa/
About
I have an extensive expertise in customer behavior and demand generation with strong skills in project management, e-commerce and marketing campaigns using data analysis to drive decision-making. My career was developed in multinational large and medium-sized companies, always in the digital side of the business, building a record of achievements through a series of progressive management positions in the last 20 years, directly leading teams and also leading projects in a matrix structure.
Tags
digital
consumo
comportamento
economia
publicidade
persuasão
segmentação
social media marketing
marketing
big data
alunos
mercado
competencias
comunicação
mba
psicologia de massas
definição de projetos
tempo recursos; as fases de um projeto e como adap
escopo
psicologia de consumo
branding
exercícios
atributos intrínsecos e extrínsecos
comportamento de consumo
brand equity
mídia ganha; inovação
mídia comprada
mídia produzida
planejamento
filosofia
kurweill
adam curtis
redes sociais
arte
moeda social
reconhecimento
legitimao
See more