Alexandre Gallão

São Paulo Area, Brazil Brazil

Analista de Criação Pleno at Bayer

Advertising / Marketing / PR

For nine years working in the area of communication. I worked in management in design and creation of creative lines, with the agencies (ATL and BTL) for the development of POS materials to support the areas of trade marketing and sales. Furthermore, I was in charge of sponsorships and partnerships with Sony aiming to plan, produce, relate, develop and manage sponsorships aligned business strategies. One example was the approach with several brands such as AmBev, Adidas, Mercedes-Benz, Harley Davidson, who brought co-branding opportunities for reducing the cost of operation. Inside the Sony, I was one of those responsible for a pioneering project that focuses on the study of purchasing b...