This document analyzes Facebook's strategic position using several frameworks: - PESTEL and Porter's Five Forces analyses examine the external environment in areas like politics, technology, competition and more. - Facebook's main competitors are mapped based on pace of innovation and user interaction. - The business model relies on advertising revenue and a huge user base/network effects. Key resources include capital, users and an ability to acquire competitors. - The strategy focuses on innovation, product integration, and process improvements to search/algorithms to maintain competitive advantage.