Alexa Carlin is a motivational speaker and founder of The School of Scope who teaches brands how to use live streaming on Periscope effectively. She outlines her credentials and experience with Periscope, noting over 16 million hearts and 5,700 followers. The document then discusses how brands can benefit from live streaming on Periscope by humanizing their brand, engaging customers, and gaining free international exposure. It provides examples of how both large and small brands have successfully used Periscope and gives best practices for brand-building live streams, such as demonstrations, feedback sessions, and behind-the-scenes content. Finally, it presents Alexa's formula for an effective scope, with tips on greeting viewers, introducing topics, and

1. Alexa Carlin, LLC. © September 2015 @AlexaRoseCarlin

2. @AlexaRoseCarlin
• Speaker
• Author
• Founder of the The School of Scope
• Periscope Summit Speaker
• Motivational Periscope Broadcaster
• 16.8 million+ hearts
• 5.7K+ followers
• The Good Vibe Tribe Community
ALEXA ROSE CARLIN
@AlexaRoseCarlin
Alexa Carlin, LLC. © September 2015

3. Broadcast Live Streaming Isn’t New
@AlexaRoseCarlinAlexa Carlin, LLC. © September 2015

4. Live MOBILE Broadcasting Is NEW!
@AlexaRoseCarlinAlexa Carlin, LLC. © September 2015

5. Periscope now has 10 million users
who watch more than 21 million
minutes a day!
@AlexaRoseCarlinAlexa Carlin, LLC. © September 2015
Why Brands Are Jumping On Board

6. Brands Getting Periscope Right
@AlexaRoseCarlin
• Target
• Applebee’s
• Honda
• The British Museum
• Red Bull
• Doritos
• Nestle
• Starbucks
• Central Park Conservancy
• Mashable
• TIME Magazine
Alexa Carlin, LLC. © September 2015
Applebee’s attracted 500
MILLION impressions for their
Taste The Change Event
Target sold out 90% of their
Lilly Pulitzer line the first few
days after launching on
Periscope

7. How Can YOUR BRAND Benefit From
Live Streaming?
@AlexaRoseCarlin
• HUMANIZE your brand
• CONNECT & ENGAGE with your audience in real-time
– (upfront feedback & insight)
• Build trust
• Conduct remote focus groups
• Customer service tool
• Increase brand loyalty and awareness
• FREE International exposure
• Grow client and customer base
• Grow your social following
Alexa Carlin, LLC. © September 2015

8. Top Brand-Building Ways To Utilize
Live Streaming
• Interactive Customer Support
• Product Demonstrations and
Product Launches
• Customer/ Audience Feedback
• Share Breaking News
• Behind The Scenes & Events
• Education
• Giveaways & Promotions
• Q & A Sessions
• Personal Branding & Storytelling
@AlexaRoseCarlinAlexa Carlin, LLC. © September 2015

9. Let’s Break It Down!
• Create a strategy for live streaming
– Set goals
– Work with influencers
• It’s a conversation, not a 1-man
show
• ENGAGE! ENGAGE! ENGAGE!
• Be yourself
• Breathe
• Know that it’s okay to make
mistakes
• Add value
• STREAM, STREAM, and STREAM
SOME MORE!
@AlexaRoseCarlinAlexa Carlin, LLC. © September 2015

10. Ready To Go LIVE?
Alexa Carlin, LLC. © September 2015 @AlexaRoseCarlin

11. THE WELCOME
Welcome viewers into
your stream. Say hi to
them personally by
reading their @handle
aloud.
THE INTRO
Take this time to quickly
introduce yourself. Say
who you are, what you
scope about, and
mention any Periscope
series you host.
THE TOPIC & VALUE
Tell your viewers what they are
watching. Tell them the WHY of
this scope, why are they here
and why they should stay on
until the very end.
THE ASK (1st CTA)
Ask your audience to
share the broadcast
and follow you if they
aren’t already
following. Give them a
reason WHY.
BEGIN YOUR
MESSAGE
Be captivating,
enthusiastic,
energetic, and
authentic!
INTERACTION TIME
1/3 into your message stop &
take time to interact with your
audience
THE RESET & 2nd CTA
Re-introduce yourself & recap on
what you're talking about. Ask
new viewers to follow & share.
Continue with the
rest of your
message
THE RECAP & 3rd CTA
Ask a question regarding
topic leading into your CTA
you want them to take.
THE SHOW OF THE
TELL
Periscope is a visual
platform. Show your
viewers the action you
want them to take.
THE ENDING
Remind viewers to follow you.
Thank them for hearts. Tell
them where to connect off of
Periscope. Remind them of the
action you want them to take.
SUCCESS!
THE SCHOOL OF SCOPE WINNING SCOPE FORMULA
There is no perfect schedule of how to run a scope. Being yourself & talking about what you’re passionate about
is most important. However, there are things we can do to increase followers, conversions, hearts, & sales.
Here is my cast run through broken down for you to easily follow & implement!
NOTE: This is the formula that has proven success for me. Test it out and add your own personal touch to it to make it
unique to your brand. Once you get used to scoping, you’ll find the perfect formula that brings you success every time!
Alexa Carlin, LLC. © September 2015 @AlexaRoseCarlin
The Winning Scope Formula

12. QUESTIONS?
Periscope:
@AlexaRoseCarlin
Email:
Alexa@AlexaCarlin.com
Alexa Carlin, LLC. © September 2015 @AlexaRoseCarlin