Alexandros Baltatzis

Greece Greece

Senior Brand Manager - ALFA beer at HEINEKEN/Athenian Brewery

Advertising / Marketing / PR

SENIOR MARKETING EXECUTIVE A dynamic and results-oriented professional with broad, 10+ years of cross-category experience in brand management. Main fields of expertise include FMCG (Food and Beverages) and Retail. Worked for both Global (Heineken, Domino's Pizza) and Local brands (Milko, Multirama/Public). Solid experience in Integrated campaign development, Activation & Events implementation, Digital Strategy and Sponsorship management. CAREER HIGHLIGHTS Career highlights include #skepsouginetai, the multi awarded, locally developed Heineken campaign in Greece, Heineken 0.0 product innovation launch in the Austrian market, Milko's (Greece's leading Chocolate Milk brand) Relaunch campai...