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MX Conference 2011"
Systemic design of large-scale
program-level initiatives



Alexander Baumgardt      
   
   
Public Slide Deck"
Founding Partner 
 
     
   
   
Some contents and slides"
  
 
 
 
 
 
 
          
   
   
have been edited or removed"
Systemic Partners
 
     
   
   
due to their confidential and"
Berlin / San Francisco   
   
   
proprietary nature.
Systemic Partners
                 Alexander Baumgardt
   March 2011
Systemic Partners is an advisory
firm, enabling organizations 
to innovate on business-, product-
and service strategy by looking
beyond the known event-horizon.




Systemic Partners
   Alexander Baumgardt
   March 2011
   2
Systemic Partners is helping
decision makers in mastering
complexity and resolving
uncertainty — 
to get comfortable with change 
and anticipate opportunities
therein.

Systemic Partners
   Alexander Baumgardt
   March 2011
   3
The guiding motto in life of every
natural philosopher should be,
Seek simplicity and distrust it.
—Alfred North Whitehead"




Systemic Partners
   Alexander Baumgardt
   March 2011
   4
Take things away until the "
design breaks, then put that last
thing back in.
—Alan Cooper"




Systemic Partners
   Alexander Baumgardt
   March 2011
   5
Context




Systemic Partners
   Alexander Baumgardt
   March 2011
   6
Context
+
Case




Systemic Partners
   Alexander Baumgardt
   March 2011
   7
Systems Thinking




Systemic Partners
   Alexander Baumgardt
   March 2011
   8
E2



                      E1                    E3



                           En




Drawing: Partners
Systemic Dave Gray
         Alexander Baumgardt
   March 2011
   9
Reductionist Thinking




                     E1   E2              E3            En




Systemic Partners
             Alexander Baumgardt
   March 2011
   10
Reductionist Thinking"
Focuses on snap shots of the
whole


                     E1   E2              E3            En




Systemic Partners
             Alexander Baumgardt
   March 2011
   11
E2


                           F**K
                      E1                     E3



                            En




Drawing: Partners
Systemic Dave Gray
          Alexander Baumgardt
   March 2011
   12
E2


                           ?
                      E1                    E3



                           En




Drawing: Partners
Systemic Dave Gray
         Alexander Baumgardt
   March 2011
   13
Photo: Thomas Noller
Systemic Partners
   Alexander Baumgardt
   March 2011
   14
Photo: Thomas Noller
Can’t see the forest for the trees.

Systemic Partners
   Alexander Baumgardt
   March 2011
   15
Photo: Thomas Noller
Seeing the forest and the trees."
Peter M. Senge
Systemic Partners
   Alexander Baumgardt
   March 2011
   16
Systems Thinking"
Correlation
                          E2



                     E1                    E3



                          En




Systemic Partners
         Alexander Baumgardt
   March 2011
   17
Systems Thinking"
Circular Causality
                          E2



                     E1                    E3



                          En




Systemic Partners
         Alexander Baumgardt
   March 2011
   18
Systems Thinking"
Inputs & Outputs
                          E2



                     E1                    E3



                          En




Systemic Partners
         Alexander Baumgardt
   March 2011
   19
Systems Thinking"
Coherency
                          E2



                     E1                    E3



                          En




Systemic Partners
         Alexander Baumgardt
   March 2011
   20
Systems Thinking"
Embeddedness
                     Supra-System




                        System




                     Sub-System




Systemic Partners
          Alexander Baumgardt
   March 2011
   21
Systems Thinking"
Embeddedness
                     Supra-System
                        Market



                       System 
                     Organization



                     Sub-System
                       Service



Systemic Partners
          Alexander Baumgardt
   March 2011
   22
Systems Thinking"
Interconnectedness




Systemic Partners
   Alexander Baumgardt
   March 2011
   23
E2


                           ?
                      E1                    E3



                           En




Drawing: Partners
Systemic Dave Gray
         Alexander Baumgardt
   March 2011
   24
Trends


External Forces
                                                                                    Internal Forces
                                                                                                                  



                                                           Products
                                     Strategy
                                                           Services



                        Industry
                ACME
                      Market


                                    Ressources
       Organization




Holistic Perspective


                                              Macro
                                             Economy




Systemic Partners
                                   Alexander Baumgardt
             March 2011
               25
Visual Systemic Modeling
Opening                        Exploration                                         Closing




 A                                                                                                           B




Observation
                   Framing
                                            Determination
Collection of facts, goals "   Mapping of the eco-system around individual "       Organization of key-"
and objectives
                points to uncover the surrounding context "         points into simplified "
                               and relationships.
                                 visual systems

Systemic Partners
                                          Alexander Baumgardt
   March 2011
               26
Program-level initiatives




Systemic Partners
   Alexander Baumgardt
   March 2011
   27
Challenges of program-level"
intiatives

Diverse stakeholder groups
—
Reaching organizational DNA-level
—
Long-term thrivability

Systemic Partners
   Alexander Baumgardt
   March 2011
   28
Diverse stakeholder groups
—
Reaching organizational DNA-level
—
Long-term thrivability

Programs are lived by and "
through living beings …

Systemic Partners
   Alexander Baumgardt
   March 2011
   29
Thinking
                                Thinking




               Feeling
                              Feeling




Systemic Partners
        Alexander Baumgardt
   March 2011
     30
Thinking
                                   Thinking


                          Doing

               Feeling
                                 Feeling




Systemic Partners
           Alexander Baumgardt
   March 2011
     31
Thinking
                                   Thinking


                          Doing

               Feeling
                                 Feeling




Systemic Partners
           Alexander Baumgardt
   March 2011
     32
Thinking
                                   Thinking


                          Doing

               Feeling
                                 Feeling




Systemic Partners
           Alexander Baumgardt
   March 2011
     33
Feeling
                          Thinking




Systemic Partners
              Alexander Baumgardt
          March 2011
   34
Feeling
   Doing
                    Thinking




Systemic Partners
                 Alexander Baumgardt
          March 2011
   35
Being


                     Feeling
    Doing
                    Thinking




Systemic Partners
                  Alexander Baumgardt
          March 2011
   36
Feeling
Emotional agility

Thinking
Intellectual agility

Doing
Tactical agility

Systemic Partners
      Alexander Baumgardt
   March 2011
   37
Emotional agility
Feeling




Systemic Partners
   Alexander Baumgardt
   March 2011
   38
Emotional agility

Openness
            Mindfulness
—
                   —
Empathy
             Adjustment
—
                   —
Intrinsic "          Optimism
motivation

Systemic Partners
   Alexander Baumgardt
   March 2011
   39
Intellectual agility
Thinking




Systemic Partners
      Alexander Baumgardt
   March 2011
   40
Intellectual agility

Systems
             Visualization
—
                   —
Intuition
           Synthesis
—
                   —
Emotional
           Abductive
Intelligence
        Reasoning

Systemic Partners
      Alexander Baumgardt
   March 2011
   41
Tactical agility
Doing




Systemic Partners
   Alexander Baumgardt
   March 2011
   42
Tactical agility

Multi-disciplinary collaboration
—
Understanding & Need-Finding
—
Iterative Prototyping and
Experimentation

Systemic Partners
   Alexander Baumgardt
   March 2011
   43
Tactical agility

Systems Mapping
—
Storytelling & Gamification
—
Co-Creation


Systemic Partners
   Alexander Baumgardt
   March 2011
   44
?



Systemic Partners
   Alexander Baumgardt
   March 2011
   45
1



                     2



                     3




Systemic Partners
        Alexander Baumgardt
   March 2011
   46
1



                     2



                     3
                                                 1
                                           2
                                  3




Systemic Partners
        Alexander Baumgardt
        March 2011
   47
1
                                         2
                             3




                        3


                              2


                                    1




Systemic Partners
   Alexander Baumgardt
          March 2011
   48
3
      3


                          2
                 2


                     1
                            1




Systemic Partners
                  Alexander Baumgardt
   March 2011
   49
1
                          2
                                     3




                                          3


                                    2


                               1




Systemic Partners
                             Alexander Baumgardt
   March 2011
   50
1



                                    2



                                    3
                     1
                          2
                               3




Systemic Partners
                       Alexander Baumgardt
   March 2011
   51
Being


                     Feeling
    Doing
                    Thinking




Systemic Partners
                  Alexander Baumgardt
          March 2011
   52
Systemic Design Principles
Observe              Environments       Entities               Elements




Analyze              Dynamics           Behavior               Interaction



                       +            -
Depict               Mechanics          Patterns               Relations




Systemic Partners
                      Alexander Baumgardt
   March 2011
   53
Systemic Design Mindset"

   Look for patterns and            Assume complex, non-linear
   interdependencies.
              relationships.



   Focus on description rather      Value curiosity, insight "
   than explanation.
               and intuition.



   Aim to extend peripheral "       Develop an lively interest "
   vision beyond traditional        in the What, preceeding the
   boundaries.
                     Why. 


Systemic Partners
               Confidential + Proprietary
                                 Alexander Baumgardt
         March 2011
   54
Systemic Design Mindset"

   Look for patterns and              Assume complex, non-linear
   interdependencies.
                relationships.
                   Work creatively "
                   with paradox, Value curiosity, insight "
   Focus on description rather
                   uncertainty " and intuition.
   than explanation.
                   and contradiction.
   Aim to extend peripheral "         Develop an lively interest "
   vision beyond traditional          in the What, preceeding the
   boundaries.
                       Why. 


Systemic Partners
                 Confidential + Proprietary
                                   Alexander Baumgardt
         March 2011
   55
Thank you. "




Alexander Baumgardt"
baumgardt@systemic-partners.com"
+1 415 763 5260"

Systemic Partners"
http://systemic-partners.com"
Berlin / San Francisco
Systemic Partners
              Alexander Baumgardt
   March 2011

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Systemic Design of program-level Initiatives

  • 1. MX Conference 2011" Systemic design of large-scale program-level initiatives Alexander Baumgardt Public Slide Deck" Founding Partner Some contents and slides" have been edited or removed" Systemic Partners due to their confidential and" Berlin / San Francisco proprietary nature. Systemic Partners Alexander Baumgardt March 2011
  • 2. Systemic Partners is an advisory firm, enabling organizations to innovate on business-, product- and service strategy by looking beyond the known event-horizon. Systemic Partners Alexander Baumgardt March 2011 2
  • 3. Systemic Partners is helping decision makers in mastering complexity and resolving uncertainty — to get comfortable with change and anticipate opportunities therein. Systemic Partners Alexander Baumgardt March 2011 3
  • 4. The guiding motto in life of every natural philosopher should be, Seek simplicity and distrust it. —Alfred North Whitehead" Systemic Partners Alexander Baumgardt March 2011 4
  • 5. Take things away until the " design breaks, then put that last thing back in. —Alan Cooper" Systemic Partners Alexander Baumgardt March 2011 5
  • 6. Context Systemic Partners Alexander Baumgardt March 2011 6
  • 7. Context + Case Systemic Partners Alexander Baumgardt March 2011 7
  • 8. Systems Thinking Systemic Partners Alexander Baumgardt March 2011 8
  • 9. E2 E1 E3 En Drawing: Partners Systemic Dave Gray Alexander Baumgardt March 2011 9
  • 10. Reductionist Thinking E1 E2 E3 En Systemic Partners Alexander Baumgardt March 2011 10
  • 11. Reductionist Thinking" Focuses on snap shots of the whole E1 E2 E3 En Systemic Partners Alexander Baumgardt March 2011 11
  • 12. E2 F**K E1 E3 En Drawing: Partners Systemic Dave Gray Alexander Baumgardt March 2011 12
  • 13. E2 ? E1 E3 En Drawing: Partners Systemic Dave Gray Alexander Baumgardt March 2011 13
  • 14. Photo: Thomas Noller Systemic Partners Alexander Baumgardt March 2011 14
  • 15. Photo: Thomas Noller Can’t see the forest for the trees. Systemic Partners Alexander Baumgardt March 2011 15
  • 16. Photo: Thomas Noller Seeing the forest and the trees." Peter M. Senge Systemic Partners Alexander Baumgardt March 2011 16
  • 17. Systems Thinking" Correlation E2 E1 E3 En Systemic Partners Alexander Baumgardt March 2011 17
  • 18. Systems Thinking" Circular Causality E2 E1 E3 En Systemic Partners Alexander Baumgardt March 2011 18
  • 19. Systems Thinking" Inputs & Outputs E2 E1 E3 En Systemic Partners Alexander Baumgardt March 2011 19
  • 20. Systems Thinking" Coherency E2 E1 E3 En Systemic Partners Alexander Baumgardt March 2011 20
  • 21. Systems Thinking" Embeddedness Supra-System System Sub-System Systemic Partners Alexander Baumgardt March 2011 21
  • 22. Systems Thinking" Embeddedness Supra-System Market System Organization Sub-System Service Systemic Partners Alexander Baumgardt March 2011 22
  • 23. Systems Thinking" Interconnectedness Systemic Partners Alexander Baumgardt March 2011 23
  • 24. E2 ? E1 E3 En Drawing: Partners Systemic Dave Gray Alexander Baumgardt March 2011 24
  • 25. Trends External Forces Internal Forces Products Strategy Services Industry ACME Market Ressources Organization Holistic Perspective Macro Economy Systemic Partners Alexander Baumgardt March 2011 25
  • 26. Visual Systemic Modeling Opening Exploration Closing A B Observation Framing Determination Collection of facts, goals " Mapping of the eco-system around individual " Organization of key-" and objectives points to uncover the surrounding context " points into simplified " and relationships. visual systems Systemic Partners Alexander Baumgardt March 2011 26
  • 27. Program-level initiatives Systemic Partners Alexander Baumgardt March 2011 27
  • 28. Challenges of program-level" intiatives Diverse stakeholder groups — Reaching organizational DNA-level — Long-term thrivability Systemic Partners Alexander Baumgardt March 2011 28
  • 29. Diverse stakeholder groups — Reaching organizational DNA-level — Long-term thrivability Programs are lived by and " through living beings … Systemic Partners Alexander Baumgardt March 2011 29
  • 30. Thinking Thinking Feeling Feeling Systemic Partners Alexander Baumgardt March 2011 30
  • 31. Thinking Thinking Doing Feeling Feeling Systemic Partners Alexander Baumgardt March 2011 31
  • 32. Thinking Thinking Doing Feeling Feeling Systemic Partners Alexander Baumgardt March 2011 32
  • 33. Thinking Thinking Doing Feeling Feeling Systemic Partners Alexander Baumgardt March 2011 33
  • 34. Feeling Thinking Systemic Partners Alexander Baumgardt March 2011 34
  • 35. Feeling Doing Thinking Systemic Partners Alexander Baumgardt March 2011 35
  • 36. Being Feeling Doing Thinking Systemic Partners Alexander Baumgardt March 2011 36
  • 37. Feeling Emotional agility Thinking Intellectual agility Doing Tactical agility Systemic Partners Alexander Baumgardt March 2011 37
  • 38. Emotional agility Feeling Systemic Partners Alexander Baumgardt March 2011 38
  • 39. Emotional agility Openness Mindfulness — — Empathy Adjustment — — Intrinsic " Optimism motivation Systemic Partners Alexander Baumgardt March 2011 39
  • 40. Intellectual agility Thinking Systemic Partners Alexander Baumgardt March 2011 40
  • 41. Intellectual agility Systems Visualization — — Intuition Synthesis — — Emotional Abductive Intelligence Reasoning Systemic Partners Alexander Baumgardt March 2011 41
  • 42. Tactical agility Doing Systemic Partners Alexander Baumgardt March 2011 42
  • 43. Tactical agility Multi-disciplinary collaboration — Understanding & Need-Finding — Iterative Prototyping and Experimentation Systemic Partners Alexander Baumgardt March 2011 43
  • 44. Tactical agility Systems Mapping — Storytelling & Gamification — Co-Creation Systemic Partners Alexander Baumgardt March 2011 44
  • 45. ? Systemic Partners Alexander Baumgardt March 2011 45
  • 46. 1 2 3 Systemic Partners Alexander Baumgardt March 2011 46
  • 47. 1 2 3 1 2 3 Systemic Partners Alexander Baumgardt March 2011 47
  • 48. 1 2 3 3 2 1 Systemic Partners Alexander Baumgardt March 2011 48
  • 49. 3 3 2 2 1 1 Systemic Partners Alexander Baumgardt March 2011 49
  • 50. 1 2 3 3 2 1 Systemic Partners Alexander Baumgardt March 2011 50
  • 51. 1 2 3 1 2 3 Systemic Partners Alexander Baumgardt March 2011 51
  • 52. Being Feeling Doing Thinking Systemic Partners Alexander Baumgardt March 2011 52
  • 53. Systemic Design Principles Observe Environments Entities Elements Analyze Dynamics Behavior Interaction + - Depict Mechanics Patterns Relations Systemic Partners Alexander Baumgardt March 2011 53
  • 54. Systemic Design Mindset" Look for patterns and Assume complex, non-linear interdependencies. relationships. Focus on description rather Value curiosity, insight " than explanation. and intuition. Aim to extend peripheral " Develop an lively interest " vision beyond traditional in the What, preceeding the boundaries. Why. Systemic Partners Confidential + Proprietary Alexander Baumgardt March 2011 54
  • 55. Systemic Design Mindset" Look for patterns and Assume complex, non-linear interdependencies. relationships. Work creatively " with paradox, Value curiosity, insight " Focus on description rather uncertainty " and intuition. than explanation. and contradiction. Aim to extend peripheral " Develop an lively interest " vision beyond traditional in the What, preceeding the boundaries. Why. Systemic Partners Confidential + Proprietary Alexander Baumgardt March 2011 55
  • 56. Thank you. " Alexander Baumgardt" baumgardt@systemic-partners.com" +1 415 763 5260" Systemic Partners" http://systemic-partners.com" Berlin / San Francisco Systemic Partners Alexander Baumgardt March 2011