This an reduced slide deck of an talk I gave at MX 2011 – a conference for people who take a leadership role in guiding better experiences into the world. MX serves up examples to learn from and approaches to adopt that can help you lead your organization toward investing in or improving your customer experience on the web, mobile, and more – looking at the key elements critical to your success as a leader: experience strategy and communicating that strategy, organizational buy-in, results-oriented investment and measurement, and the emerging trends you'll have to master.
About the conference:
http://mxconference.com/2011/
About my talk:
http://mxconference.com/2011/speakers/alexander-baumgardt
1. MX Conference 2011"
Systemic design of large-scale
program-level initiatives
Alexander Baumgardt
Public Slide Deck"
Founding Partner
Some contents and slides"
have been edited or removed"
Systemic Partners
due to their confidential and"
Berlin / San Francisco
proprietary nature.
Systemic Partners
Alexander Baumgardt
March 2011
2. Systemic Partners is an advisory
firm, enabling organizations
to innovate on business-, product-
and service strategy by looking
beyond the known event-horizon.
Systemic Partners
Alexander Baumgardt
March 2011
2
3. Systemic Partners is helping
decision makers in mastering
complexity and resolving
uncertainty —
to get comfortable with change
and anticipate opportunities
therein.
Systemic Partners
Alexander Baumgardt
March 2011
3
4. The guiding motto in life of every
natural philosopher should be,
Seek simplicity and distrust it.
—Alfred North Whitehead"
Systemic Partners
Alexander Baumgardt
March 2011
4
5. Take things away until the "
design breaks, then put that last
thing back in.
—Alan Cooper"
Systemic Partners
Alexander Baumgardt
March 2011
5
24. E2
?
E1 E3
En
Drawing: Partners
Systemic Dave Gray
Alexander Baumgardt
March 2011
24
25. Trends
External Forces
Internal Forces
Products
Strategy
Services
Industry
ACME
Market
Ressources
Organization
Holistic Perspective
Macro
Economy
Systemic Partners
Alexander Baumgardt
March 2011
25
26. Visual Systemic Modeling
Opening Exploration Closing
A B
Observation
Framing
Determination
Collection of facts, goals " Mapping of the eco-system around individual " Organization of key-"
and objectives
points to uncover the surrounding context " points into simplified "
and relationships.
visual systems
Systemic Partners
Alexander Baumgardt
March 2011
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29. Diverse stakeholder groups
—
Reaching organizational DNA-level
—
Long-term thrivability
Programs are lived by and "
through living beings …
Systemic Partners
Alexander Baumgardt
March 2011
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30. Thinking
Thinking
Feeling
Feeling
Systemic Partners
Alexander Baumgardt
March 2011
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31. Thinking
Thinking
Doing
Feeling
Feeling
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Alexander Baumgardt
March 2011
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32. Thinking
Thinking
Doing
Feeling
Feeling
Systemic Partners
Alexander Baumgardt
March 2011
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33. Thinking
Thinking
Doing
Feeling
Feeling
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Alexander Baumgardt
March 2011
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34. Feeling
Thinking
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Alexander Baumgardt
March 2011
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35. Feeling
Doing
Thinking
Systemic Partners
Alexander Baumgardt
March 2011
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36. Being
Feeling
Doing
Thinking
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Alexander Baumgardt
March 2011
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46. 1
2
3
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Alexander Baumgardt
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47. 1
2
3
1
2
3
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48. 1
2
3
3
2
1
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49. 3
3
2
2
1
1
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50. 1
2
3
3
2
1
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51. 1
2
3
1
2
3
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52. Being
Feeling
Doing
Thinking
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Alexander Baumgardt
March 2011
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53. Systemic Design Principles
Observe Environments Entities Elements
Analyze Dynamics Behavior Interaction
+ -
Depict Mechanics Patterns Relations
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Alexander Baumgardt
March 2011
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54. Systemic Design Mindset"
Look for patterns and Assume complex, non-linear
interdependencies.
relationships.
Focus on description rather Value curiosity, insight "
than explanation.
and intuition.
Aim to extend peripheral " Develop an lively interest "
vision beyond traditional in the What, preceeding the
boundaries.
Why.
Systemic Partners
Confidential + Proprietary
Alexander Baumgardt
March 2011
54
55. Systemic Design Mindset"
Look for patterns and Assume complex, non-linear
interdependencies.
relationships.
Work creatively "
with paradox, Value curiosity, insight "
Focus on description rather
uncertainty " and intuition.
than explanation.
and contradiction.
Aim to extend peripheral " Develop an lively interest "
vision beyond traditional in the What, preceeding the
boundaries.
Why.
Systemic Partners
Confidential + Proprietary
Alexander Baumgardt
March 2011
55
56. Thank you. "
Alexander Baumgardt"
baumgardt@systemic-partners.com"
+1 415 763 5260"
Systemic Partners"
http://systemic-partners.com"
Berlin / San Francisco
Systemic Partners
Alexander Baumgardt
March 2011