The document discusses optimization strategies for websites including SEO, bounce rate, mobile optimization, landing pages, emails, accounting, traffic, conversion, and social media. It emphasizes that websites should help people solve problems rather than just sell. Key strategies mentioned include asking what the problem is and how the solution addresses it. The document also stresses the importance of easy to understand design, mobile friendliness, and clear calls to action like subscription buttons.

1. @alexdesigns
Alex Harris
AlexDesigns.com

2. Text ALEX to 38470
Msg & Data Rates May Apply

5. OPTIMIZATION?
SEO
Bounce Rate
Mobile / Apps
Landing PagesEmails
Accounting
Traffic
Conversion
PPC
Social Media
Data

6. DesignPROBLEM SOLUTION
1. What?
2. How?
3. Why?
1. Where?
2. How?
3. Why?
Discover
Hypothesis
Experiment
Learn & Improve

7. Websites Do Not Sell,
They Help People
Solve Problems

8. @alexdesigns alexdesigns.com

9. @alexdesigns alexdesigns.com

10. Quantitative Tools

11. Starve The Doubts

12. Qualitative Tools

14. After
What Is The Problem? What Is The Solution?
Before

15. Above the Fold

19. @alexdesigns alexdesigns.com

21. Not Mobile
Friendly

22. Huh?

24. Huh?

34. @alexdesigns alexdesigns.com

35. Take Aways
1. Don’t Make People Think
2. Easy Subscribe Buttons
3. KISS

36. Text ALEX to 38470
Msg & Data Rates May Apply

37. @alexdesigns
Alex Harris
AlexDesigns.com