Petcube is a gadget that allows you to talk, watch and play with your pet from a smartphone. Successfully funded on Kickstarter at Nov 2013 and became most funded pet related project on croudfunding platforms ever
8. 2012 2013 2014
19K
0.46%
93K
0.59%
195K
1.59%
K I C K S T A R T E R H A R D W A R E P R O J E C T S
*source: https://www.kickstarter.com/year/2012?ref=footer#category
https://www.kickstarter.com/help/stats
9. I D E A P R O D U C T
Idea Mass productionPrototype Engineering
Sample
Small batch
Open hardware
toolkits
Crowd Funding Agile
Manufacturing
Quick prototyping
services
11. S O F T W A R E V S H A R D W A R E
- Fundrasing
- Branding
- Marketing
- Customer Service
- PR
Prototyping
1
Production
2
Scaling
3
- Software
- Planning
- Branding
- Problem solved
- Market timing/Strategy
- Software prototype
- Prototyping
- Industrial Design
- Firmware
- BSP
- GERBER
- CAD
- Suppliers selection
- Design for Manufacture
- Materials selection
- Sourcing
- Soft/Hard tooling
- Quality management
- Certification
- Testing
- Assembly
- China effect
- Crowdfunding
- Fullfilment
- Distribution
12. No business plan survives
contact with a customer
S T E V E B L A N K
13. No hardware plan survives
contact with a factory
C Y R I L E B E R S W E I L E R
18. 111 days program in Shenzhen
2 weeks demo is San Francisco
$50K for 5-10% of your company
19. 1
Intro to China,
factories, mentors,
other teams
2
Focus on the
prototype
3
Negotiating with
factories about mass
production
4
Product demo,
media coverage.
Maybe Kickstarter.
20.
21. Concept (ID)
P L A N F O R H A R D W A R E S T A R T U P
Design-For-Manufacture (DFM)
Minimal Viable Product (MVP)
Complete Functional Product (CFP)
Mass production (MP)
Shipment
Retail
22. If you have any questions
feel free to contact me
C O N T A C T
alex@petcube.com
But that is not all…