Marketers do very creative and impressive projects. But overall result can be easily ruined by not following some simple best practices in project management. Here is our checklist for marketing managers!

1. 55
ways yourways your
marketing projectmarketing project
cancan ruinruin youryour
customer'scustomer's dayday
Alex Kowalczyk,Alex Kowalczyk, foxytasks.comfoxytasks.com

2. Forget to setupForget to setup ownersowners
With unclearWith unclear responsibilitiesresponsibilities
it's easy to run intoit's easy to run into
decisiondecision disorder,disorder,
reworks and delaysreworks and delays
““Who will approve this movie brief?”Who will approve this movie brief?”

3. Customer notCustomer not awareaware of tasksof tasks
Customer not aware inCustomer not aware in advanceadvance
willwill failfail to provideto provide
input materialsinput materials on timeon time
““Why now? Cannot send you our brand pack thisWhy now? Cannot send you our brand pack this
week, our marketing guy is on vacation!”week, our marketing guy is on vacation!”

4. MissingMissing milestonesmilestones
Milestones are greatMilestones are great
toto markmark deadlinesdeadlines
for criticalfor critical decisionsdecisions
““I'm not ready yet for approving the flier design.I'm not ready yet for approving the flier design.
Can you hold the publisher?”Can you hold the publisher?”

5. No customerNo customer insightinsight
Customers are feelingCustomers are feeling nervousnervous
whenwhen do notdo not knowknow
the projectthe project statusstatus
““I am afraid you are late with my project!I am afraid you are late with my project!
I will not accept any delay!”I will not accept any delay!”

6. Failed toFailed to shareshare deliverablesdeliverables
Drafts,Drafts, designsdesigns, movies, movies
should beshould be sharedshared
just in timejust in time they are createdthey are created
for fastfor fast feedbackfeedback loop.loop.
““I've not received an email with this movie file yet!I've not received an email with this movie file yet!
No, 100MB won't fit my inbox!”No, 100MB won't fit my inbox!”

7. DoDo notnot ruinruin their daytheir day
Creative projects are forCreative projects are for CustomersCustomers
About me:About me:
Alex KowalczykAlex Kowalczyk
Software Engineer - Project Manager - Creative EntrepreneurSoftware Engineer - Project Manager - Creative Entrepreneur
Cofounder ofCofounder of foxytasks.comfoxytasks.com
Project Management for CreativityProject Management for Creativity

8. marfis75marfis75, Creative Commons, from Compfight, Creative Commons, from Compfight
Send me adriftSend me adrift, Creative Commons, from Compfight, Creative Commons, from Compfight
themysterymanthemysteryman, Creative Commons, from Compfight, Creative Commons, from Compfight
Julia ManzerovaJulia Manzerova, Creative Commons, from Compfight, Creative Commons, from Compfight
MukumburaMukumbura, Creative Commons, from Compfight, Creative Commons, from Compfight
Alan TurkusAlan Turkus, Creative Commons, from Flickr, Creative Commons, from Flickr
Stuck in CustomsStuck in Customs, Creative Commons, from Compfight, Creative Commons, from Compfight
Steven DepoloSteven Depolo, Creative Commons, from Flickr, Creative Commons, from Flickr
PhotoPhoto creditscredits