1. LOGO DIALOGFEED
Drive & leverage social
engagement, real time
For TV broadcasters, publishers, sport & entertainment
By Dialog Solutions
2. Medias need to redefine themselves
“ Is your business about news
publishing, TV broadcast ?
No.
Your are in the business of
bringing information &
emotions to life, collectively
& individually
”
2
3. As such, SOCIAL is becoming a part
of any media’s DNA, just like it’s in
human life
3
4. But SOCIAL often means social media…
how to close the loop?
Your social channels Your Website(s)
Social Content
Optimization
5. Amplifying social engagement creates a
viral effect for your media
On & off site social
engagement
Increase Amplify &
reach & Resonate
engage-
ment
5
6. Reach your objectives through social
media & our platform
1. More audience by bridging traditional vs
1
new media (all references to one place)
2. More fans and followers – social map
2
with 1-click opt-ins
3. More virality (Bridges site/
3
Facebook/Twitter)
4. Better content curation, back to your
4
site (Real-time comments, Top News,…)
5
5. Higher frequency of visits (Social
curation, )
6
6. More time on site
6
7. 1 Boost audiences by bridging social & your
site
• Unique site refered to
on radio, TV, Web
• Collect all buzz
generated on Twitter,
Facebook, & other
social media
• Integrate real time
on-site fully social
chat (integrated with
Twitter & Facebook)
• ‘Highlight’ key
messages to
resonate with
audience
live.solarimpulse.com
7
8. 2 Get people to suscribe to you on social media
through a clear social map & feed
• A map of social channels by
theme with 1-click subscribe
buttons, to enable people to
like/follow one or more social
channels without leaving the site
• A clear, filtered feed of messages
gives a preview of the content of
the specific social channel before
they register
• Map & Feed are managed from the
back-end of Dialogfeed and can
be put anywhere in seconds (here:
Facebook)
8
9. 3 Get social..200%....By resonance
• Display in ‘live’ shows
or events most
important
(‘highlight’) social
messages: questions,
comments
• Show that you care &
give credit to the
community – this is
called ‘resonance’
• This will further
encourage people to
engage socially &
boost virality
9
10. 3 Get social..200% (2)
• Get engagement by enabling
comments on fed messages
(even social ones), new
messages with social login
• Get it on site, in mobile, app, &
social media
• Leverage engagement:
• Get tweets shared on
Facebook!
• Get Facebook posts easily
tweeted
• Use our ‘highlight’ feature to put
your most viral messages on top
of the widget
10
11. 4, 5,6 Content curation, back to your site
• Combine multiple Twitter accounts,
hashtags, Facebook pages, on
site comments and more (RSS,
Youtube,…) into a single feed
• You can have a ‘latest social buzz’
section by theme ‘politics’, ‘news’,
etc…
• You can ‘highlight’ specific content
to specific widgets/pages, hide
others
• An automated « Top News » (à la
Edgerank) view is also in the
pipeline, based on (1) buzz (2) visit
frequency (3) recency
11
12. Our ‘commenting’ stream captures social
4, 5,6
commenting activity per article
Your site hosts a widget per
product/article, republishing the
comments made on social media:
comments on the article post on
your facebook wall, replies to your
article tweet, or anybody tweeting,
also mentioning your article:
12
13. 6 Real time notifications
• Real time is increasingly
important to visitors
• Our solutions natively
includes notification to end
users so that they can read
for more
• Tweets & Facebook
messages are pulled in
real time, and coming
straight to the widget
13
14. In a nutshell, Dialogfeed is the tool to boost the
social virality & engagement with your media
ENGAGE
& REACH
AMPLIFY &
CONVINCE, OPTIMIZE
GET OPT-IN
Offline
activities
(magazine,
TV show,…)
15. Features of Dialogfeed
■ Many social channels,
Twitter accounts,
hashtags & @replies
■ On-site messages & commenting
with social sign-in
■ Real time
■ Many widget types, including real
time updates
■ Advanced controls:
₋ Highlight/Hide, for all or
specific widgets only
₋ Keywords-based
automoderation
₋ Language detect
₋ Storage & search
■ Easy set-up & integration
■ API available for native CMS
integration
■ Multi-language
... ■ Full look & feel customization
■ Multi-users
15
■ More coming !
15
16. Dialogfeed is used across all media industries
• Bring social to the main screen & the
Social TV second screen, through our real time
platform for republishing, and by givine
appropriate resonance
• Leverage the social media buzz to further
engage with your audience, smartly
Social News • Make sure they opt-in to your content
while on site
• Sport audiences need fun & recognition –
by enabling real time engagement &
Social Sports republishing smartly conversations &
creating hashtag campaigns, social sports
are brought to social life
• Celebrities want to showcase their fans.
Social Celebs Our platforms give the right mix of control
& automation to leverage their voice: on
stage or on the Website
17. How ? Setup and manage your account through
a simple and intuitive backend
1. Set-up 2. Setup widgets/stream
channels
3. Manage &
optimize
feed
18. Leading companies are using Dialogfeed
to boost social virality
And 100+ other
brands