1. The Future of Websites
Should you keep investing?
#Magnetism. Marketing to the Digital consumer
Event @ Google
Alexandre Vandermeersch 22/03/2013

2. Who we are
Specialist of online dialogue
through Research & Consulting:
qualitative & quantitative
market research, social business
consulting
Lead: Patrick Willemarck
Dialogfeed – spinning-off now from
Dialog Solutions (news!)
• Social software to amplify & engage
social on Websites, for media &
brands
Lead: Alexandre Vandermeersch
2 #Magnetism @alexvdm

3. The Web is threatened
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4. Social is eating a lot of time
Source: we are social, comscore, Nielsen
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5. So, should you invest in Apps,
Social media, your Site,
nothing ?
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6. Advantage #1 of a site : searchable
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7. #2: You can make it work on any device
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8. #3. And you control it. Fully.
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9. A site should be the center of your…Web
Social Acquisition
Campaigns
Search CRM
Campaigns
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10. Typical parameters
• Relevant content (based on CDJ)
• Freshness
• Human touch
• Intuitive
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11. Relevant content
Redbull: for fans, inspire only Cdiscount: transact only, sell quick
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12. Freshness
Redbull: for fans, inspire only
Touring: social content on the
home page – if your site has ‘old’
content….
it is dead
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13. Human touch
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14. Intuitive
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15. Emerging parameters
• Personalization
• Discovery
• Real time
• Brand media
• Social
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16. Personalization
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17. Discovery
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18. Real time
Now available for Big Enterprise…
And SME…
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19. Brand media
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20. Social
That’s what we do….
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21. Our philosophy
Engage with a few,
amplify to many ENGAGE &
REACH
CONVINCE,
GET OPT-IN
AMPLIFY &
OPTIMIZE
Campaigns
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22. Social maps & hubs
• A map of social channels by theme
with 1-click subscribe buttons,
• A clear, filtered feed of messages
• Map & Feed are managed from the
back-end of Dialogfeed and can be
put anywhere in seconds (here:
Facebook)
• A link is inserted in the email
signateur of all 16k employees
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22

23. Drive engagement & virality – Comment apps
• If you have a brand/company blog, you
probably have realized that much
engagement on the posts are happening on
social media & not your site
• Dialogfeed enables to automatically
republish those comments on your site, and
add post comments through social login
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24. Drive engagement – content curation
• Curate key content & republish on your
site with an automatically generated,
nice looking preview
• This is the simplest way to drive content
marketing
• By sending newsletters combining
content & promotions (or alternating),
you’ll raise open & click rate & reduce
email fatigue (open rate go up by 20 to
50%)
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25. Bridging social & your site, in real time
• Unique site refered to on
radio, TV, Web
• Collect all buzz generated
on Twitter, Facebook, &
other social media
• Integrate real time on-site
fully social chat
(integrated with Twitter &
Facebook)
• ‘Highlight’ key messages
to resonate with audience
live.solarimpulse.com
25 #Magnetism @alexvdm

26. Our platform, Dialogfeed is the best way to
bring social on your Website
Your social channels Your Website(s)
Social Content
Optimization
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27. Contact
www.dialogfeed.com www.dialogsolutions.com
• Alexandre Vandermeersch
• +32491/08 80 09
• Alexandre@dialogsolutions.com
• Twitter: @alexvdm
• LinkedIn: /in/alexvdm
• Patrick Willemarck
• +32475/23.34.34
• Patrick@dialogsolutions.com
• Twitter: @dialogsol
• LinkedIn: /in/pwillemarck
#Magnetism @alexvdm