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BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
CIAO #SMXLMILAN
#ecommerceseo at #maxnordic by @aleyda from @orainti
I’M ALEYDA SOLIS
ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/
I Do SEO I PublishI Share
BITLY.COM/LIBROSEOALEYDA
#seosuperhero at #SMXLmilan by @aleyda from @orainti
#ecommerceseo at #maxnordic by @aleyda from @orainti
I Blog I Speak I’m Featured
I’M ALEYDA SOLIS
#seosuperhero at #SMXLmilan by @aleyda from @orainti
#ecommerceseo at #maxnordic by @aleyda from @orainti
Today I have a confession to make
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Every time I used to see some

#SEOHORRORSTORIES
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Like this one
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
With terrible consequences…
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
I wished I had #SEOsuperhero powers
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To avoid these to happen
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
or these
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
and these
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
ugh
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Yeah, you get the idea
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
le sigh
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Let’s better stop ok? k
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
But then I realized I already had them!
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
I was able to spot & revert these issues
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To advise clients to fix & avoid bigger
problems & maximize opportunities
89% OF CRAWLED URLS ARE
NON-INDEXABLE & NOT VISITED
All organic search traffic comes from only the 1.6% of
URLs which are the indexable & visited ones
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Like this one
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Ultimately achieving growth
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Like this
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
or this
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
or this other too ;)
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Here’s how you can identify & grow your
#SEOsuperhero abilities too
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
STRENGTH
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
VISION
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Always start with a competitive analysis to
discover & capitalize on strengths &
weaknesses
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Big
HIGH AUTHORITY
BIG PROPERTY WITH MORE CONTENT
MORE RESOURCES
HIGHER BRAND & TECH RESTRICTIONS
SLOW TO IMPLEMENT
NON-FLEXIBLE TO MAKE CHANGES
BROADER-NON SPECIFIC AUTHORITY
NON-SPECIFIC CONTENT
VS+
Small
FAST TO IMPLEMENT
FLEXIBLE TO MAKE CHANGES
MORE TARGETED OFFER & CONTENT
LOWER BUT SPECIFIC AUTHORITY
LOW AUTHORITY
LESS RESOURCES
SMALL PROPERTY WITH LESS CONTENT
+
Every site, big or small, have strengths & weaknesses:
your competition analysis should be driven by them
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Assess & compare your current search performance
vs your competitors one
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Understanding what’s making them win not only from a
ranking but overall visibility & popularity perspective
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
As well as current weaknesses causes 

by analyzing former losses
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Segmenting not only per query type & areas 

but also per device
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To strategically target those where you can easily win and
allocate resources to close the biggest gaps
Too Granular
Existing Pages
Little Existing
Competition
No Rankings vs.
Competitors
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti
Even big players have weaknesses, it’s about
spotting and using them to your advantage
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
INVENTIVENESS
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
WEALTH
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Fasten results while maximizing resources
by prioritizing your actions towards growth
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Instead of developing audits that just validate each
relevant SEO area of your site
https://moz.com/blog/technical-site-audit-for-2015
Your Site
Technical Configuration
CRAWLABILITY & INDEXABILITY
Content
RELEVANCE
Links
POPULARITY
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Your Site
Technical Configuration
CRAWLABILITY & INDEXABILITY
Content
RELEVANCE
Links
POPULARITY
Your
Competition
Current
Organic Search
Performance
Audience Search
Behavior &
Industry Potential
Focus them towards growth by putting 

your own optimization status in context
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Prioritizing the implementation for those pages, areas
& queries with the biggest identified gaps & potential
https://moz.com/blog/technical-site-audit-for-2015
Your Site
Technical Configuration
CRAWLABILITY & INDEXABILITY
Content
RELEVANCE
Links
POPULARITY
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
As well as each different SEO action based on how
critical towards growth they are
Add the new, updated URLs with right name convention
They are meant to be ranked so should be indexable and
differentiated with specifically relevant content
Update links & 301-redirect to only
crawl on the protocol to index & rank
Unblock the new URLs to be crawled & indexed
301s should go to the relevant new URLs &
stop being linked
Start 301-redirecting 4xx errors to
new URL destinations
High
High
Medium
High
MediumLow
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To ultimately allocate resources & efforts to the
different SEO relevant areas
Your Site
Technical Configuration
CRAWLABILITY & INDEXABILITY
Content
RELEVANCE
Links
POPULARITY
High
Medium
Low
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Translating each prioritized issue to an actionable
recommendation that will be more effective to see results
bit.ly/recostemplate
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti
It’s not about huge resources but placing
them where they are most needed to grow
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
TELEPATHY
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
OMNIPRESENCE
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Establish an SEO project management
framework to achieve execution
effectiveness & control
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Stop focusing all your tracking to the results and start
monitoring the overall process execution
VISIBILITY TRAFFIC CONVERSIONS
ROI
BACKLINKING
RELEVANCE
INDEXABILITY
CRAWLABILITY
INVESTMENT
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Summarize each one of your recommendations by
specifying their what, why, where, who & when
WHAT WHY WHERE WHO WHEN
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
This will serve to monitor & coordinate each SEO action
priority, involved resources & execution dates
WHAT WHY WHERE WHO WHEN
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development Maria 1/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
Matt &
Maria
3/9/2016
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
As well as to easily spot delays or resources problems
and make it easy to reallocate them
WHAT WHY WHERE WHO WHEN
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development Maria 1/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
Matt &
Maria
3/9/2016
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Helping also to answer critical questions about the SEO
process effectiveness
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development Maria 1/9/2016
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
Matt &
Maria
3/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
How many highly important with low
optimization status have been re-
prioritized?
Which resources & people have been
correctly advancing and which have had
delays?
Which high recommendations took less
resources & times to be effectively
implemented & which took more?
Which high priority recommendations
have the longer delays?
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
All this while doing the on-going process coordination,
without waiting for non-achieved long-term results to react
WHAT WHY WHERE WHO WHEN
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development Maria 1/9/2016
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
Matt &
Maria
3/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
You can also use Project Management systems like Jira
to automatize at least a part of this framework
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Check out this #KoozaiTV video about establishing it
bit.ly/actionableseo
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti
It’s about monitoring the overall process to
coordinate & influence it during the
execution
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
TIME TRAVEL
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
PRECOGNITION
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Learn to manage client expectations of the
process & forecast reasonable results
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Calculate your expected SEO results taking into
consideration targeted queries, current rankings,
seasonality & potential
seomonitor.com
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
As well as different visibility scenarios over time &
probability based on each query group competition
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Allowing you to make a case towards SEO investments
without committing and giving non-realistic expectations
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
But ultimately speaking business owners language on
expected growth, revenues & ROI
bit.ly/seoroicalculator
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Updating & refining it as time passes by based on the
already achieved results, user behavior & process
execution pace
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti
It’s about understanding the type of
results you can reasonably expect and
communicate it effectively to win clients
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
SHAPE-SHIFTING FLEXBILITY
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
SELF-HEALING ABILITIES
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Follow an agile, iterative process to quickly
minimize errors & capitalize opportunities
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Set recurring, ideally real time monitoring of every SEO
area & outcome: From the server & robots.txt
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To programmed crawls every week to spot crawling &
indexation issues
OnPage.org & Botify
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Alerts of content changes of your site & competition
Versionista, OnWebChange & Netwatcher
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Daily new & loss links to your site
CognitiveSEO
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Your competitors links too
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
As well as mentions with certain requirements
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Besides visibility, traffic& conversion per queries,
pages & devices
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
And overall standing vs. the competition
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
That will serve to spot issues & opportunities quickly
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To reassign priorities & resources on the next sprints
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development Maria 1/9/2016
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
Matt &
Maria
3/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
It’s about making your efforts flexible to
react in a way the competition is not
prepared to do
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Can you feel it now?
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
BOOM
#seosuperhero at #SMXLmilan by @aleyda from @orainti
STRENGTH
VISION
INVENTIVENESS
WEALTH
TELEPATHY
OMNIPRESENCE
TIME
TRAVEL
PRECOGNITION
SHAPE-
SHIFTING
SELF-
HEALING
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
An #SEOsuperhero
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Not it’s your time to achieve heroic results!
#seosuperhero at #SMXLmilan by @aleyda from @orainti
#ecommerceseo at #maxnordic by @aleyda from @orainti
GRAZIE! QUESTIONS?
#seosuperhero at #SMXLmilan by @aleyda from @orainti

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  • 17. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti But then I realized I already had them!
  • 18. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti I was able to spot & revert these issues
  • 19. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti To advise clients to fix & avoid bigger problems & maximize opportunities 89% OF CRAWLED URLS ARE NON-INDEXABLE & NOT VISITED All organic search traffic comes from only the 1.6% of URLs which are the indexable & visited ones
  • 20. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Like this one
  • 21. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Ultimately achieving growth
  • 22. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Like this
  • 23. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti or this
  • 24. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti or this other too ;)
  • 25. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Here’s how you can identify & grow your #SEOsuperhero abilities too
  • 26. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti STRENGTH
  • 27. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti VISION
  • 28. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Always start with a competitive analysis to discover & capitalize on strengths & weaknesses
  • 29. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Big HIGH AUTHORITY BIG PROPERTY WITH MORE CONTENT MORE RESOURCES HIGHER BRAND & TECH RESTRICTIONS SLOW TO IMPLEMENT NON-FLEXIBLE TO MAKE CHANGES BROADER-NON SPECIFIC AUTHORITY NON-SPECIFIC CONTENT VS+ Small FAST TO IMPLEMENT FLEXIBLE TO MAKE CHANGES MORE TARGETED OFFER & CONTENT LOWER BUT SPECIFIC AUTHORITY LOW AUTHORITY LESS RESOURCES SMALL PROPERTY WITH LESS CONTENT + Every site, big or small, have strengths & weaknesses: your competition analysis should be driven by them
  • 30. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Assess & compare your current search performance vs your competitors one
  • 31. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Understanding what’s making them win not only from a ranking but overall visibility & popularity perspective
  • 32. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti As well as current weaknesses causes 
 by analyzing former losses
  • 33. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Segmenting not only per query type & areas 
 but also per device
  • 34. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti To strategically target those where you can easily win and allocate resources to close the biggest gaps Too Granular Existing Pages Little Existing Competition No Rankings vs. Competitors
  • 35. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti Even big players have weaknesses, it’s about spotting and using them to your advantage #seosuperhero at #SMXLmilan by @aleyda from @orainti
  • 36. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti INVENTIVENESS
  • 37. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti WEALTH
  • 38. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Fasten results while maximizing resources by prioritizing your actions towards growth
  • 39. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Instead of developing audits that just validate each relevant SEO area of your site https://moz.com/blog/technical-site-audit-for-2015 Your Site Technical Configuration CRAWLABILITY & INDEXABILITY Content RELEVANCE Links POPULARITY
  • 40. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Your Site Technical Configuration CRAWLABILITY & INDEXABILITY Content RELEVANCE Links POPULARITY Your Competition Current Organic Search Performance Audience Search Behavior & Industry Potential Focus them towards growth by putting 
 your own optimization status in context
  • 41. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Prioritizing the implementation for those pages, areas & queries with the biggest identified gaps & potential https://moz.com/blog/technical-site-audit-for-2015 Your Site Technical Configuration CRAWLABILITY & INDEXABILITY Content RELEVANCE Links POPULARITY
  • 42. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti As well as each different SEO action based on how critical towards growth they are Add the new, updated URLs with right name convention They are meant to be ranked so should be indexable and differentiated with specifically relevant content Update links & 301-redirect to only crawl on the protocol to index & rank Unblock the new URLs to be crawled & indexed 301s should go to the relevant new URLs & stop being linked Start 301-redirecting 4xx errors to new URL destinations High High Medium High MediumLow
  • 43. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti To ultimately allocate resources & efforts to the different SEO relevant areas Your Site Technical Configuration CRAWLABILITY & INDEXABILITY Content RELEVANCE Links POPULARITY High Medium Low
  • 44. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Translating each prioritized issue to an actionable recommendation that will be more effective to see results bit.ly/recostemplate
  • 45. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti It’s not about huge resources but placing them where they are most needed to grow #seosuperhero at #SMXLmilan by @aleyda from @orainti
  • 46. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti TELEPATHY
  • 47. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti OMNIPRESENCE
  • 48. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Establish an SEO project management framework to achieve execution effectiveness & control
  • 49. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Stop focusing all your tracking to the results and start monitoring the overall process execution VISIBILITY TRAFFIC CONVERSIONS ROI BACKLINKING RELEVANCE INDEXABILITY CRAWLABILITY INVESTMENT
  • 50. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Summarize each one of your recommendations by specifying their what, why, where, who & when WHAT WHY WHERE WHO WHEN
  • 51. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti This will serve to monitor & coordinate each SEO action priority, involved resources & execution dates WHAT WHY WHERE WHO WHEN Recommendations Importance Status Area Priority Resource Person Date Start canonicalizing and index color facets High Low Listings & product pages 1 Development Maria 1/9/2016 Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016 Add more content to listings w/ less than 5 products by featuring related ones Medium Medium 2nd level sub- categories 3 Development & Content Matt & Maria 3/9/2016
  • 52. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti As well as to easily spot delays or resources problems and make it easy to reallocate them WHAT WHY WHERE WHO WHEN Recommendations Importance Status Area Priority Resource Person Date Start canonicalizing and index color facets High Low Listings & product pages 1 Development Maria 1/9/2016 Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016 Add more content to listings w/ less than 5 products by featuring related ones Medium Medium 2nd level sub- categories 3 Development & Content Matt & Maria 3/9/2016
  • 53. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Helping also to answer critical questions about the SEO process effectiveness Recommendations Importance Status Area Priority Resource Person Date Start canonicalizing and index color facets High Low Listings & product pages 1 Development Maria 1/9/2016 Add more content to listings w/ less than 5 products by featuring related ones Medium Medium 2nd level sub- categories 3 Development & Content Matt & Maria 3/9/2016 Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016 How many highly important with low optimization status have been re- prioritized? Which resources & people have been correctly advancing and which have had delays? Which high recommendations took less resources & times to be effectively implemented & which took more? Which high priority recommendations have the longer delays?
  • 54. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti All this while doing the on-going process coordination, without waiting for non-achieved long-term results to react WHAT WHY WHERE WHO WHEN Recommendations Importance Status Area Priority Resource Person Date Start canonicalizing and index color facets High Low Listings & product pages 1 Development Maria 1/9/2016 Add more content to listings w/ less than 5 products by featuring related ones Medium Medium 2nd level sub- categories 3 Development & Content Matt & Maria 3/9/2016 Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
  • 55. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti You can also use Project Management systems like Jira to automatize at least a part of this framework
  • 56. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Check out this #KoozaiTV video about establishing it bit.ly/actionableseo
  • 57. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti It’s about monitoring the overall process to coordinate & influence it during the execution #seosuperhero at #SMXLmilan by @aleyda from @orainti
  • 58. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti TIME TRAVEL
  • 59. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti PRECOGNITION
  • 60. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Learn to manage client expectations of the process & forecast reasonable results
  • 61. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Calculate your expected SEO results taking into consideration targeted queries, current rankings, seasonality & potential seomonitor.com
  • 62. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti As well as different visibility scenarios over time & probability based on each query group competition
  • 63. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Allowing you to make a case towards SEO investments without committing and giving non-realistic expectations
  • 64. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti But ultimately speaking business owners language on expected growth, revenues & ROI bit.ly/seoroicalculator
  • 65. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Updating & refining it as time passes by based on the already achieved results, user behavior & process execution pace
  • 66. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti It’s about understanding the type of results you can reasonably expect and communicate it effectively to win clients #seosuperhero at #SMXLmilan by @aleyda from @orainti
  • 67. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti SHAPE-SHIFTING FLEXBILITY
  • 68. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti SELF-HEALING ABILITIES
  • 69. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Follow an agile, iterative process to quickly minimize errors & capitalize opportunities
  • 70. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Set recurring, ideally real time monitoring of every SEO area & outcome: From the server & robots.txt
  • 71. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti To programmed crawls every week to spot crawling & indexation issues OnPage.org & Botify
  • 72. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Alerts of content changes of your site & competition Versionista, OnWebChange & Netwatcher
  • 73. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Daily new & loss links to your site CognitiveSEO
  • 74. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Your competitors links too
  • 75. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti As well as mentions with certain requirements
  • 76. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Besides visibility, traffic& conversion per queries, pages & devices
  • 77. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti And overall standing vs. the competition
  • 78. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti That will serve to spot issues & opportunities quickly
  • 79. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti To reassign priorities & resources on the next sprints Recommendations Importance Status Area Priority Resource Person Date Start canonicalizing and index color facets High Low Listings & product pages 1 Development Maria 1/9/2016 Add more content to listings w/ less than 5 products by featuring related ones Medium Medium 2nd level sub- categories 3 Development & Content Matt & Maria 3/9/2016 Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
  • 80. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti It’s about making your efforts flexible to react in a way the competition is not prepared to do #seosuperhero at #SMXLmilan by @aleyda from @orainti
  • 81. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Can you feel it now? #seosuperhero at #SMXLmilan by @aleyda from @orainti
  • 82. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti BOOM #seosuperhero at #SMXLmilan by @aleyda from @orainti STRENGTH VISION INVENTIVENESS WEALTH TELEPATHY OMNIPRESENCE TIME TRAVEL PRECOGNITION SHAPE- SHIFTING SELF- HEALING
  • 83. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti An #SEOsuperhero #seosuperhero at #SMXLmilan by @aleyda from @orainti
  • 84. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Not it’s your time to achieve heroic results! #seosuperhero at #SMXLmilan by @aleyda from @orainti
  • 85. #ecommerceseo at #maxnordic by @aleyda from @orainti GRAZIE! QUESTIONS? #seosuperhero at #SMXLmilan by @aleyda from @orainti