Local Search Engine Optimization tactics presented at SMX London 2012

1. Hardcore Local SEO Tactics
Aleyda Solis
International SEO Consultant / Founder of Orainti Search Marketing
Twitter: @aleyda
Web: www.aleydasolis.com
LinkedIn: www.linkedin.com/in/aleyda

2. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
1. Make your Site “Venice” Relevant
http://www.flickr.com/photos/mauricedb/285626693/
Let’s learn how to swim...

3. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
1. Make your Site “Venice” Relevant
http://www.flickr.com/photos/dpstyles/3082089803/
... or wakeboard!

4. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
A Hierarchically Localized and Categorized Structure
Optimize your Web architecture taking into consideration both categories and locations
Keep a consistent hierarchical organization that allows you to target all with unique relevant content

5. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
A Hierarchically Localized and Categorized Structure

6. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
A Flow of Fresh and Relevant Localized Content
Editorial Content
Create a News, Guides, Tools for your (most important or competitive) Locations
Who? Local Guests Bloggers, Product Specialists, your power users / evangelists, your employees!

7. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
A Flow of Fresh and Relevant Localized Content
Curated UGC Content
Create a News, Guides, Tools for your (most important or competitive) Locations
Who? Local Guests Bloggers, Product Specialists, your power users / evangelists, your employees!

8. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
A Flow of Fresh and Relevant Localized Content
Products / Services Rankings
Encourage & Gamify UGC for each location (Comments, videos, photos, reviews, Q+A’s)
How? Contests, Give-Aways, Special Offers!

9. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
A Flow of Fresh and Relevant Localized Content
Statistics
User Profile and
Location
Badges and
Recommendations
Links to Relevant
Social Presence
User Qualification
and Experience
Encourage & Gamify UGC for each location (Comments, videos, photos, reviews, Q+A’s)
How? Contests, Give-Aways, Special Offers!

10. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Localize your content with Schema
Visit maps.google.com/help/maps/richsnippetslocal and schema.org

11. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Localize your content with Schema
Creative Work, Event, Job Posting, Local Business, Person, Sports Activity...
Visit schema-creator.org and microdatagenerator.com

12. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
2. Massively Optimize your Places Presence
Is a Challenge...

13. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
2. Massively Optimize your Places Presence
... You can do it!

14. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
New Google Bulk Management Tool
Visit googlesmb.blogspot.com.es/2012/05/manage-multiple-locations-more-easily.html

15. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Google Places Category Tool
Blumenthals.com/index.php?Google_LBC_Categories

16. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
3. Provide More Geolocalized Authority Signals

17. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Citation Building Strategies for each Location
Thematic Channel
Collaboration
Links
Collaborate with Local Media / Blogs for your (most important or competitive) Locations

18. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Citation Building Strategies for each Location
Organize or Sponsor meetups or events, for your (most important or competitive) Locations

19. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Citation Building Strategies for each Location
Launch and promote locally focused content, offers and special deals.... Start using personas

20. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Citation Building Strategies for each Location
Identify and connect with local users and specialists by leveraging social networks
Use followerwonk.com and socialbro.com

21. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Use Tools Wisely to Identify Citation Sources
http://tools.buzzstream.com/link-bu
http://www.localsearchtoolkit.com
http://www.whitespark.ca/local-citation-finder/

22. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Attention to Google Map Maker
Visit google.com/mapmaker

23. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
4. Make the most out of the SOLOMO Synergy
Social + Local + Mobile

24. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Mobilize Your Local Presence
“Mobile to Overtake PC for Local Search by 2015” BIA/ Kelsey - Via Search Engine Land
Identify your users behavior, mobile usage, develop a localized mobile version accordingly!

25. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Mobilize Your Local Presence
Use tools like Screenfly quirktools.com/screenfly/ to test your site responsiveness

26. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Socialize Your Local Presence
More than a Tweet or Pin It Button and Suggesting Facebook Friends...
Create Social Local Campaigns, keep seasonality in mind!

27. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
5. Monitor and Follow Local Activity

28. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Automate your Local Information Follow-Up
Google.com/alerts

29. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Track your Local Presence
http://www.getmelisted.net
http://www.brightlocal.com/seo-tools/local-search-rank-checker/

30. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Thank you! Got Questions?
Twitter: @aleyda
Web: www.aleydasolis.com
LinkedIn: www.linkedin.com/in/aleyda