The document discusses minimum viable mobile-first SEO and addresses four main issues: mobile keyword research, mobile content, mobile site configuration, and site speed including AMP implementation. It emphasizes understanding user search behavior on mobile, prioritizing mobile-focused content and keywords, configuring sites for mobile, and optimizing speed through AMP to prepare for Google's mobile-first index.

1. Minimum Viable Mobile-First SEO
#mobilefirstseo by @aleyda from @orainti

2. I’m Aleyda Solis
#mobilefirstseo by @aleyda from @orainti

3. I help companies to connect with them
#mobilefirstseo by @aleyda from @orainti

4. … as we live in a Mobile
Driven Search world already
http://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025
#mobilefirstseo by @aleyda from @orainti

5. Google is therefore moving
towards a Mobile-First Index
#mobilefirstseo by @aleyda from @orainti
https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html & http://searchengineland.com/google-begins-experimenting-mobile-first-index-hopes-expand-upcoming-months-262527

6. And at some point Google will
switch to a Mobile-Only Index
#mobilefirstseo by @aleyda from @orainti
http://searchengineland.com/faq-google-mobile-first-index-262751

7. However, this is the general status
of mobile Websites nowadays :/
#mobilefirstseo by @aleyda from @orainti

8. It’s time to make Mobile sites great again..
literally!
#mobilefirstseo by @aleyda from @orainti

9. #mobilefirstseo by @aleyda from @orainti
https://www.thinkwithgoogle.com/articles/three-ways-mobile-is-changing-canadians-expectations.html
Let’s start by tackling these 4 known issues

10. #mobilefirstseo by @aleyda from @orainti
By Answering these questions about
your Mobile Web search status and potential
What’s your
Mobile Audience
Search Behavior?
What’s your
site Mobile
Search Visibility &
Traffic
Performance?
What’s your
competition
Mobile Web
Search
Visibility?
Does your site
have a Mobile
Web Version?
How Mobile
Search Crawlers
access to your
site?
What’s your
Site Mobile
speed?
Is your Mobile
Web Content
effectively
Rendered?
Is AMP
effectively
Implemented?
How do your
ranked pages
look in Mobile
SERPs?
What’s the
AMP impact on
mobile visibility
& traffic?
What’s your
Mobile
Visibility impact
on
Conversions?

11. #mobilefirstseo by @aleyda from @orainti
Getting to know what your
users actually search for
from mobile devices

12. #mobilefirstseo by @aleyda from @orainti
Most media related sites are showing the exact
same content on mobile than desktop by using RWD

13. #mobilefirstseo by @aleyda from @orainti
Just extrapolating what might have worked
(or not) on your desktop Web version

14. #mobilefirstseo by @aleyda from @orainti
Instead, a mobile keyword research should be done to
prioritise & reorganise your mobile content & features
VS

15. #mobilefirstseo by @aleyda from @orainti
Identify which are the specific terms that are
already driving your mobile visibility & rankings

16. #mobilefirstseo by @aleyda from @orainti
How do they compare with those from
desktop search and their performance?
http://searchengineland.com/faq-google-mobile-first-index-262751

17. #mobilefirstseo by @aleyda from @orainti
Which are your mobile competitors and
their best performing areas there?

18. #mobilefirstseo by @aleyda from @orainti
Use these queries to develop a mobile targeted keyword
research focused on your mobile user behaviour
+
informational
reviews
advice
guide
news
transactional
research
compare
register
buy
or
Products
Brands
Categories
or
or

19. #mobilefirstseo by @aleyda from @orainti
Taking into consideration the different
steps of the purchase journey
Online Ideas
& inspiration Opinions,
reviews &
advice
Brand
discovery Product, price &
features
comparisons
Product
availability
Online offers,
promos &
coupons

20. #mobilefirstseo by @aleyda from @orainti
It’s fundamental that your mobile content includes the
full content of your pages, and not shortened versions
VS

21. #mobilefirstseo by @aleyda from @orainti
Some best practices are changing
with mobile first, others are not
http://searchengineland.com/faq-google-mobile-first-index-262751

22. #mobilefirstseo by @aleyda from @orainti
For example: raise your hand if you
think this mobile Web is search friendly

23. #mobilefirstseo by @aleyda from @orainti
It is not for Google

24. #mobilefirstseo by @aleyda from @orainti
Responsive Web Design Dynamic Serving Independent Mobile Site
It’s then critical to understand there are not only
different alternatives of Mobile Web configuration …

25. #mobilefirstseo by @aleyda from @orainti
But that each one of them have best practices
Responsive Web Design Dynamic Serving Independent Mobile Site
Don’t block images, css & js
resources.
Include the Vary: User-Agent
HTTP header
Identify & serve the relevant Web
version to the right user agent
Implement Rel alternate & canonical Tags
between mobile & desktop URLs.
Implement 301-redirects between mobile &
desktop to refer the user agent to the
relevant Web version
https://developers.google.com/webmasters/mobile-sites/mobile-seo/

26. #mobilefirstseo by @aleyda from @orainti
And that independent mobile Websites are no
longer recommended on a mobile first index too

27. #mobilefirstseo by @aleyda from @orainti
It’s also critical to facilitate your mobile content
access avoiding interstitials & pop-ups
https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html

28. #mobilefirstseo by @aleyda from @orainti
Or this might happen
https://www.sistrix.com/blog/pinterst-com-hit-googles-interstitials-update/

29. #mobilefirstseo by @aleyda from @orainti
To refer to apps, is better to use app banners instead
https://developer.android.com/distribute/users/banners.html

30. #mobilefirstseo by @aleyda from @orainti
While avoiding also intrusive non-app interstitials

31. #mobilefirstseo by @aleyda from @orainti
It’s about making your
mobile features & content to
address your specific mobile
users expectations while
keeping its relevance &
accessibility

32. #mobilefirstseo by @aleyda from @orainti
There’s a fundamental need for Mobile speed

33. #mobilefirstseo by @aleyda from @orainti
Because of this!

34. #mobilefirstseo by @aleyda from @orainti
How much do your Mobile Web pages take to load?
In most cases is about optimising the used resources

35. #mobilefirstseo by @aleyda from @orainti
Prioritise the speed validation of your top &
most critical pages in the conversion process

36. #mobilefirstseo by @aleyda from @orainti
Now we also have AMP to facilitate this:
How many of you have it already?
searchengineland.com/amp-top-stories-now-live-243314

37. #mobilefirstseo by @aleyda from @orainti
AMP is a “simplified” HTML that uses already
optimised resources & cache to serve it faster

38. #mobilefirstseo by @aleyda from @orainti
It can greatly improve your site mobile speed
Mobile RWD Mobile AMP

39. #mobilefirstseo by @aleyda from @orainti
As well as your mobile search results visibility
AMP article rich results
Can be free-standing in the
results page, or embedded in
a carousel of similar result
types. All AMP article rich
results are also rich results.
AMP non-rich results
A basic, non-graphical
search result pointing to
the AMP page.

40. #mobilefirstseo by @aleyda from @orainti
It has become already a must for news related sites

41. #mobilefirstseo by @aleyda from @orainti
Which has made it to be already supported by Ad Networks
and is now focused to expand its e-commerce components

42. #mobilefirstseo by @aleyda from @orainti
The main challenge is to provide the same
(or even better) Mobile Web experience
<>
Where’s the
hamburger menu?

43. Which Websites should prioritise AMP then?
You’re in the
media, news
industry or have a
blog
Your current
mobile page speed
sucks
You can
personalise AMP
to have a similar
UX & functionality
than your current
site
You don’t have a
mobile version or
an independent
one ideally
#mobilefirstseo by @aleyda from @orainti

44. Its execution can be a rollercoaster although with a positive
trend if critical & most common errors are prioritised
#mobilefirstseo by @aleyda from @orainti

45. #mobilefirstseo by @aleyda from @orainti
As well as your mobile search results visibility with AMP
AMP Rich Results
AMP Non-Rich Results
Non-AMP Results

46. It’s about making your
mobile Web experience
fast … while increasing its
search results visibility
#mobilefirstseo by @aleyda from @orainti

47. Tackling 4 known issues while making your
Mobile Web ready for Google’s Mobile First Index…
#mobilefirstseo by @aleyda from @orainti

48. While making the most out of it in the meantime :)
#mobilefirstseo by @aleyda from @orainti

49. Thank you
#mobilefirstseo by @aleyda from @orainti