1.
Mobile-First SEO
#mobilefirstseo at #inorbit17 by @aleyda from @orainti
The SEO Specialist Edition

2.
Živjo #InOrbit17
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

3.
I’m Aleyda Solis
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

4.
ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/
I Do SEO
BITLY.COM/LIBROSEOALEYDA
I PublishI Share
I’m Aleyda Solis
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

5.
I Blog I Speak I’m Featured
I’m Aleyda Solis
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

6.
I help companies to connect with them
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

7.
Search is now mostly mobile driven
http://searchengineland.com/report-nearly-60-
percent-searches-now-mobile-devices-255025
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

8.
And will also become mobile-based with
the upcoming Google Mobile-First Index
https://webmasters.googleblog.com/
2016/11/mobile-first-indexing.html
http://searchengineland.com/google-begins-experimenting-
mobile-first-index-hopes-expand-upcoming-months-262527
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

9.
Ranking signals will come from your
mobile Web presence and not Desktop
http://searchengineland.com/faq-
google-mobile-first-index-262751
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

10.
And at some point Google will
switch to a Mobile-Only Index
http://searchengineland.com/faq-
google-mobile-first-index-262751
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

11.
Mobile can already provide these
visibility & traffic results
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

12.
This Growth surpassing
Desktop traffic
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

13.
This Revenue
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

14.
However most Websites have
an issue converting with it
http://www.monetate.com/blog/
ecommerce-benchmarks-q4-2016
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

15.
Due to clear challenges
with Mobile Optimization
https://www.thinkwithgoogle.com/articles/three-ways-
mobile-is-changing-canadians-expectations.html
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

16.
I bet this is not a surprise ;)
https://twitter.com/Oatmeal/
status/810905426132799488
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

17.
Let’s fix this with a
Mobile-First SEO Process
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

18.
How is your
Mobile Targeted
Content
performing?
How Mobile
users & search
crawlers see
your content?
How your
audience search
using mobile
devices?
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

19.
Which queries are your visitors using to
search for your top services on mobile?
Google Search Console
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

20.
How do these differentiate from the
ones searched from desktop devices?
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

21.
Are you already effectively
targeting them with your content?
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

22.
SimilarWeb
Verify your competitors mobile
traffic & organic search share
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

23.
The mobile traffic trend over time as
well as ranked queries, positions & URLs
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

24.
Are the same mobile queries
bringing visibility to them?
Sistrix
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

25.
Compare to identify opportunities
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

26.
Expand them taking conversational
queries into consideration
http://searchengineland.com/google-reveals-20-
percent-queries-voice-queries-249917
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

27.
What kind of product research
people do in their smartphones?
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

28.
Get ideas
KWFinder
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

29.
Discover Brands
KWFinder
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

30.
Compare Products
KWFinder
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

31.
Look for opinions
KWFinder
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

32.
Identify and prioritize those relevant
queries with higher mobile search share
Google Keyword Planner
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

33.
Think on the intent, context & immediacy
http://www.aleydasolis.com/en/search-engine-
optimization/optimizing-mobile-queries-near-you/
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

34.
How is your
Mobile Targeted
Content
performing?
How Mobile
users & search
crawlers see
your content?
How your
audience search
using mobile
devices?
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

35.
It’s critical to have a Mobile Web version.
There are 3 main alternatives.
https://developers.google.com/
webmasters/mobile-sites/mobile-seo/
Responsive Web Design Dynamic Serving Independent Mobile Site
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

36.
The 3 have do’s & dont’s
Responsive Web Design Dynamic Serving Independent Mobile Site
Don’t block images, css & js
resources.
Include the Vary: User-Agent
HTTP header
Identify & serve the relevant Web
version to the right user agent
Implement Rel alternate & canonical Tags
between mobile & desktop URLs.
Implement 301-redirects between mobile &
desktop to refer the user agent to the
relevant Web version
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

37.
Also pros & cons! Choose based on the identified
audience behavior, business & tech requirements
https://www.thinkwithgoogle.com/articles/
building-websites-multi-screen-consumer.html
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

38.
This configuration doesn’t need
to change with the mobile first index too
https://developers.google.com/
webmasters/mobile-sites/mobile-seo/
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

39.
But is your site really mobile
friendly?
http://searchengineland.com/faq-google-
mobile-first-index-262751
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

40.
Verify for yourself by using
Chrome’s DevTools Device Mode
bit.ly/chromedevicemode
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

41.
Look also for already identified issues
in the GSC Mobile Usability report
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

42.
Double check for problems
with Google’s Mobile-Friendly Test
https://search.google.com/
search-console/mobile-friendly
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

43.
Be mindful of blocked resources issues &
false-positives on optimization status too
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

44.
You can directly validate if all of your site pages
pass the Mobile validation by using URLProfiler
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

45.
To easily identify which ones fail and why
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

46.
Simulate Googlebot for Smartphones
and crawl your site w/ JS rendering
Screaming Frog
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

47.
Verify if the mobile crawler sees the same
than a user when accessing your site pages
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

48.
See if there are blocked pages or
resources that need to be accessed
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

49.
Check if there are faulty redirects,
canonicalization issues & errors to fix
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

50.
The ideal is to also directly validate the
mobile bots behavior in your log files
Screaming Frog
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

51.
Match your log data with your own
crawled one to compare the identified URls
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

52.
And if there are inconsistencies between
the requested Urls response codes
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

53.
http://searchengineland.com/google-says-page-speed-ranking-factor-
use-mobile-page-speed-mobile-sites-upcoming-months-250874
It’s also critical to make sure your
mobile site pages load really fast
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

54.
Identify the load times of your
top pages directly in Google Analytics
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

55.
Use Chrome’s DevTools Network & Audits to
emulate & see the resources are causing the delay
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

56.
Double-Verify and prioritize with
Google’s PageSpeed Insights Tool
https://developers.google.com/
speed/pagespeed/insights/
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

57.
You can easily validate all of your site pages
speed by using Google API with URLProfiler
URLProfiler
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

58.
To also spot which issues are negatively
affecting to most of your pages
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

59.
What about implementing AMP
to improve your speed issues?
searchengineland.com/amp-top-
stories-now-live-243314
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

60.
Mobile Responsive Non-AMP Mobile AMP
To deliver a faster & safer Mobile Web experience,
even if you already have a mobile Web version
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

61.
It’s now a requirement to be included in the news
carousel and can provide extra visibility
AMP article rich results
Can be free-standing in the results
page, or embedded in a carousel of
similar result types. All AMP article
rich results are also rich results.
AMP non-rich results
A basic, non-graphical search result
pointing to the AMP page.
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

62.
The additional organic search visibility
& traffic can be impressive
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

63.
Be careful showing what can be a over-simplified
mobile AMP experience when using plugins though
Mobile Responsive Non-AMP Mobile AMP
<>
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

64.
This can end-up boosting visibility
but lowering your engagement
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

65.
Also due to a tracking issue with AMP for which
there’s still yet not a straight-forward solution
#mobilefirstseo at #inorbit17 by @aleyda from @orainti
https://www.simoahava.com/analytics/
google-analytics-client-id-amp-pages/
https://www.christianoliveira.com/blog/en/web-analytics/
why-the-bounce-rate-of-my-amp-pages-is-so-high/

66.
Mobile Non-AMP Mobile AMP
=
The goal is to provide the most consistent user
experience through your “extended” AMP pages
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

67.
Usually when you’re in one of these scenarios
You’re in the
media, news
industry or have a
blog
Your current
mobile page speed
sucks
You can
personalize AMP
to have a similar
UX & functionality
than your current
site
You don’t have a
mobile version or
an independent
one ideally
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

68.
Verify that your content type &
functionality are AMP supported
https://www.ampproject.org/
es/roadmap/
https://www.ampproject.org/
docs/reference/components
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

69.
Follow OnPage’s AMP Checklist
for a correct implementation
https://en.onpage.org/
knowledge-base/tutorials/amp/
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

70.
If you use a CMS like Wordpress, use existing
plugins to facilitate the configuration
https://wordpress.org/
plugins-wp/amp/
https://wordpress.org/plugins-
wp/glue-for-yoast-seo-amp/
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

71.
Monitor potential errors in the GSC AMP Report
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

72.
Prioritize to fix “critical” issues affecting
most & more important pages
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

73.
It can be a rollercoaster, although one with a
positive trend if critical errors are handled
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

74.
To maximize your mobile search visibility
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

75.
Check out my AMP presentation
for more tools, examples & scenarios
http://www.slideshare.net/aleydasolis/
setting-amp-for-success-at-digitalolympus
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

76.
Your Mobile content
should be optimized too
http://searchengineland.com/faq-
google-mobile-first-index-262751
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

77.
Although it will be ok
to hide it on Mobile
=
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

78.
https://webmasters.googleblog.com/2016/08/
helping-users-easily-access-content-on.html
It’s critical to facilitate its access
avoiding interstitials & pop-ups
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

79.
Don’t do this
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

80.
Or this might happen
https://www.sistrix.com/blog/pinterst-
com-hit-googles-interstitials-update/
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

81.
You can use app banners instead
https://developer.android.com/
distribute/users/banners.html
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

82.
Use GSC to check how Google render your key
pages content on both mobile & desktop
Desktop Mobile
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

83.
Verify if your mobile crawled content
is also correctly rendered
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

84.
If it really answers to the
identified mobile queries
Open Times
Address & Phone
Reservation
Photos & Reviews
Ratings
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

85.
Be mindful of adding the relevant
structured data to mark it up
http://www.thesempost.com/details-googles-
mobile-first-indexing-change/#Structured_Data
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

86.
Use Schema.org with Json-LD to specify the
meaning of the supported information
https://developers.google.com/search/
docs/guides/mark-up-content
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

87.
We can additionally obtain extra visibility
in mobile SERPs with Rich Snippets & Cards
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

88.
Identify more opportunities to generate featured
snippets by analyzing your competitors
semrush
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

89.
You can directly test their implementation
using the Structured Data Testing Tool
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

90.
As well as verify how they will look
in mobile search results
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

91.
To make the most out of them
and maximize your mobile search CTR
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

92.
How is your
Mobile Targeted
Content
performing?
How Mobile
users & search
crawlers see
your content?
How your
audience search
using mobile
devices?
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

93.
Identify which of the targeted queries are bringing
you the highest rankings, traffic & revenue
SEOmonitor
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

94.
If the right pages are being ranked & attracting
traffic & conversions for their relevant queries
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

95.
How your ranked pages are shown in mobile
results and the gap vs. your competition
serpchecker
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

96.
Look also for gaps between mobile & desktop
ranked pages & queries to refine & expand
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

97.
To continue identifying more mobile opportunities
in an optimized environment to drive growth :)
#mobilefirstseo at #inorbit17 by @aleyda from @orainti

98.
Hvala!
#mobilefirstseo at #inorbit17 by @aleyda from @orainti