1.
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #PUBCONVIRTUAL#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
The Worst Technical SEO
Nightmares
& How to End Them

2.
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #PUBCONVIRTUAL#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
“How to avoid technical SEO f*ck ups
that can send your SEO work to the
garbage and could end up making lose
your job… a real nightmare”

3.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Welcome
to SEO in
2020
The Journey of a technical SEO today can easily turn in an
unexpected nightmare…

4.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SLIDESHARE.NET/ALEYDASOLIS/WHAT-MAKES-YOUR-SEO-FAIL-AND-HOW-TO-FIX-IT-BRIGHTONSEO
I asked last year and
technical resources
and flexibility issues
were among the top
causes of SEO
processes failure

5.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
The overall
popularization of
JavaScript
Frameworks …
HTTPS://INSIGHTS.STACKOVERFLOW.COM/TRENDS?TAGS=ANGULARJS%2CANGULAR%2CREACTJS%2CVUE.JS

6.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://GO.SENSORTOWER.COM/RS/351-RWH-315/IMAGES/SENSOR-TOWER-Q3-2020-DATA-DIGEST.PDF
… used now when redesigning old and developing new sites,
that in many cases started as app first startups…

7.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Have added an
additional layer of
complexity to the
technical SEO
optimization
process…
HTTPS://TWITTER.COM/ALEYDA/STATUS/1204757962197274624/PHOTO/1

8.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
For real

9.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/ALEYDA/STATUS/1309748443829669888
But was it only me?
I asked about the
craziest
#seohorrorstories in
2020

10.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Let’s go through the worst technical SEO nightmares in a year
of unprecedented circumstances, and how to fix them…

11.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Let’s start with a
classic: Those
Technical SEO issues
triggered during
Web migrations

12.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/LILYRAYNYC/STATUS/1285194224565137409
Web migrations that go wrong…
still happen all the time and to all type of sites

13.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/LODJO/STATUS/1309856165195640832
Sometimes is like if all
the *don’ts* come
together after the site
has been migrated

14.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/TENTAKELLADY/STATUS/1310470138844585984
Sometimes is not
even due to a Web
but hosting
migration… and
plugins that are not
refreshed

15.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
To stop these horror
stories great
communication &
collaboration, as well
as planning and
validation is needed
through the process…

16.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/ALEYDA/STATUS/1294343597085655043
I’ve created a
checklist for a
minimum viable
SEO validation for
Web migrations to
avoid most
common issues

17.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.YOUTUBE.COM/WATCH?V=GHP16A5FN6K
I’ve shared the steps
to recover from a
Web migration gone
wrong in a Crawling
Mondays too

18.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/7-HANDY-SEO-TOOLS-FUNCTIONALITIES-THAT-FACILITATE-A-FAST-WEB-MIGRATIONS-REDESIGNS-VALIDATION/
Check out this article
where I shared handy
functionalities from SEO
tools that facilitate Web
migrations validations too

19.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Something similar happens with redesigns
and structural Web changes in general

20.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/MXCARLOSCASTRO/STATUS/1309860926473019394
This is why SEO
planning, guidelines
and validation is
needed whenever a
structural Web
change happens

21.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
… rules should be set when pruning the site content too

22.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Rules along validation are
critical before removing any
content from the site, even if
it’s “old” one

23.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/CRAWLING-MONDAYS/HOW-TO-PRUNE-YOUR-WEBSITE-CONTENT-IN-AN-SEO-PROCESS-CRAWLINGMONDAYS-16TH-EPISODE/
I’ve covered this topic in Crawling Mondays
and created a flowchart for it

24.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/CLAIRECARLILE/STATUS/1309764171580485635
Sadly these decisions are
sometimes taken from
“above” and they don’t
even ask about it…

25.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/REBELYTICS/STATUS/1205600389283880960
… and then
this happens

26.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Planning and alignment with stakeholders & decision makers
before doing these changes are fundamental for success

27.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Another classic of SEO
horror stories happens
when handling
International Websites…

28.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/SCREAMINGFROG/STATUS/1309760010990292993
When automatically redirecting users
and bots based on their IP location…

29.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/YUSUFFOZBAY/STATUS/1310519205964513280
Sadly commonly
causing catastrophic
results… as the
Googlebot is referred
to only a few versions
of the site (those that
match with their IP)

30.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192
This is why Google recommends against it even in their
International SEO guidelines

31.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SLIDESHARE.NET/ALEYDASOLIS/HOW-TO-GROW-YOUR-ORGANIC-SEARCH-TRAFFIC-IN-INTERNATIONAL-MARKETS-CONNECTABERN
Use non-intrusive
banners to offer
users to go to ideal
version & use
cookies for
personalized user
redirects afterwards

32.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/PECHNET/STATUS/1313788857779978242
Another usual SEO
horror story comes
with messing
hreflang
implementation, from
using non-existing
values…

33.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SLIDESHARE.NET/ALEYDASOLIS/HOW-TO-GROW-YOUR-ORGANIC-SEARCH-TRAFFIC-IN-INTERNATIONAL-MARKETS-CONNECTABERN
… to missing to point back/reciprocal tags or specifying
non-indexable URLs…

34.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
The goal of hreflang
annotations is to specify
which is the relevant
page version that should
be shown in each
country/language
market in search results
to avoid misalignment…

35.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
It’s then critical to prioritize
hreflang implementation
on those pages that
actually need it, based on
your own context…
HTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/AVOIDING-HREFLANG-ISSUES-BY-FOLLOWING-A-6-STEPS-IMPLEMENTATION-PROCESS/

36.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
You don’t need to implement hreflang in these scenarios
Not meant to
be indexed pages
(noindexed,
canonicalized to
others, redirected,
etc.)
Pages that only
exist in a single
country/language
Web version of the
site
Highly
dynamic pages
with very short
lifespans that won’t
likely suffer from
international
misalignment
issues

37.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/AVOIDING-HREFLANG-ISSUES-BY-FOLLOWING-A-6-STEPS-IMPLEMENTATION-PROCESS/
Use the Search
Console and Analytics
or SEMRush to
identify if your pages
are ranking in non-
relevant markets
search results (eg: UK
pages in the US)

38.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/AVOIDING-HREFLANG-ISSUES-BY-FOLLOWING-A-6-STEPS-IMPLEMENTATION-PROCESS/#1-5
… or use this Data Studio Report to identify which are the
pages to prioritize for hreflang using Search Console data

39.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/HREFLANG-TAGS-GENERATOR/
Use my free
hreflang tags
generator for the
right language and
country code, as
well as tags syntax
for HTML head or
XML sitemap

40.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Most Web platforms
(Wordpress, Magento,
Shopify, etc.) will also
offer hreflang
implementation
support with
multilingual plugins/
extensions…

41.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.HREFLANGBUILDER.COM/
If you want further
flexibility and implement
hreflang annotations via
XML Sitemaps, you can
use also paid solutions like
the hreflang builder

42.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Finally, another group
of classic SEO horror
stories is caused
when doing Web
releases and
coordinating tests
that can affect the
site crawlability &
indexability

43.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/HARRYOREALLY2/STATUS/1309830861932638216
Leaving the dev
environment to
be completely
crawlable or
relying only in
the robots.txt to
block it

44.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.CONTENTKINGAPP.COM/ACADEMY/PROTECT-STAGING-ENVIRONMENT/
The best is to rely on HTTP authentication
and avoid any risk of human errors

45.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/DANUIDUMAC/STATUS/1310501317249507328
Overwriting the meta robots, canonical tags
and robots.txt of the live site w/ the dev ones

46.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/BASTI2405/STATUS/1310481360247816192
… even if you have
correctly sent the
code, validation
after releasing
always needed

47.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/HELLEMANS/STATUS/1313813708733321216
These crawlability and
indexability horror
stories can also happen
if you don’t set proper
rules and configurations
validations when doing
UX or conversion tests

48.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SEARCHENGINEJOURNAL.COM/A-B-MULTIVARIATE-TESTING-SEO/366184/
Check out Rachel’s
article with SEO
considerations for AB
and Multivariate tests
to avoid content
duplication, or
redirecting to a page
version that is not the
relevant indexable one

49.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.MONSTERINSIGHTS.COM/DOCS/TRACK-INTERNAL-LINKS-GOOGLE-ANALYTICS/
Or when someone asks to track internal links
and parameters are used… don’t do it

50.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/ROBERTBRANDL/STATUS/1309808085905616896
Alignment to ensure the
Website pages
indexability is critical
when building links too!

51.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/STEVENVVESSUM/STATUS/1313824435787501568
… or when cleaning
up the site after
being hacked

52.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/IGALST/STATUS/1310480354046771201
.. and even with your
other non-technical/
digital related teams, to
avoid crazy edge cases!

53.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/SEO-PRODUCT-TRIANGLE/
Which is why is
critical to align SEO
within the
company’s product
triangle

54.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
What about the new Technical SEO Nightmares?

55.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
… Like those caused with
the popularization of
JavaScript Frameworks
and forgetting about
Web standards
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO

56.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/ANTOINERIPRET/STATUS/1310265803183394817
With Websites
heavily relying in JS
to show their main
content and
navigation…

57.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/PEDRODIAS/STATUS/1291065117636022272
… Not only relying
in client side
rendering but also
forgetting
completely about
web standards

58.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/BADAMS/STATUS/1313814438223450121
Sometimes thinking
they were doing
things right… when
they weren’t.
Always validate.

59.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
This can make or break a website crawlability and/or
indexability
HTML Based Navigation is implemented

60.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://DEVELOPERS.GOOGLE.COM/SEARCH/DOCS/GUIDES/JAVASCRIPT-SEO-BASICS
And is completely unnecessary in 2020!
There are well specified guidelines from Google

61.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ONELY.COM/BLOG/ULTIMATE-GUIDE-JAVASCRIPT-SEO/
… excellent tests per frameworks with actionable
how-to’s like the ones of Onely

62.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SEARCHVIU.COM/EN/JAVASCRIPT-RENDERING-COMPARISON-CHECK
Free checkers to
easily compare
the rendered vs.
raw HTML of
your sites pages
showing the
difference in
configuration,
content and links

63.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOSITEBULB, RYTE
… and most
SEO crawlers
also support JS
crawling
highlighting the
elements relying
on client side
JS…

64.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
… allowing to easily compare crawls too
SITEBULB, RYTE

65.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
… and beware of
the ones that are
about to come,
with the Mobile
First Index!

66.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WEBMASTERS.GOOGLEBLOG.COM/2020/07/PREPARE-FOR-MOBILE-FIRST-INDEXING-WITH.HTML
The complete release
of the mobile first
index was delayed
until May 2021,
although all new sites
are already mobile
first since July last
year…

67.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://DEVELOPERS.GOOGLE.COM/SEARCH/MOBILE-SITES/MOBILE-FIRST-INDEXING
Google had already been
sharing best practices
since some time ago,
mainly involving mobile
crawlability and content,
links and configuration
parity between mobile
and desktop…

68.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://DEVELOPERS.GOOGLE.COM/SEARCH/MOBILE-SITES/MOBILE-FIRST-INDEXING
… with guidelines follow-ups going through different
scenarios that could cause issues, such as with images

69.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SEROUNDTABLE.COM/GOOGLE-MOBILE-FIRST-INDEXING-MOBILE-ONLY-INDEXING-30270.HTML
However, some
hadn’t realized yet
that this was actually
going to be a “Mobile
Only” index move…
so beware if you had
taken it lightly

70.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Just in case, check your Google Search Console to see if
the primary crawler is still the desktop one

71.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
If you haven’t been yet
moved is probably because
you’re relying on an
independent mobile site or
dynamic serving one with
potential issues and it’s then
critical to verify that your
mobile content is as
optimized as desktop one

72.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOSITEBULB, RYTE
Crawl your site with
the Smartphone and
Desktop Googlebots
and compare the two
crawls to identify
meaningful gaps in
content, links and
configurations…

73.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TECHNICALSEO.COM/TOOLS/MOBILE-FIRST-INDEX/
Validate your top
pages with the free
mobile first index
tools that identify the
gap between the
mobile and desktop
configurations…

74.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://ZEO.ORG/SEO-TOOLS/MFI/
… These tools will
highlight the gap so
you can prioritize to
fix them and achieve
parity before March
2021

75.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
You might also want to migrate from an m-dot to a responsive
Web design… just remember to correctly map & redirect URLs
To Avoid This

76.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
The thing is… the challenge with technical SEO is not
necessarily knowing about all this, but executing it

77.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
… and execution relies on people
HTTPS://WWW.SLIDESHARE.NET/AREEJABUALI/RESTRUCTURING-WEBSITES-TO-IMPROVE-INDEXABILITY-140072104

78.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
So, how to get
support for the
execution with the
involved
stakeholders to
avoid these SEO
nightmares?

79.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Avoid “f*ck offs*
by establishing a
“Healthy SEO
Framework”

80.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
SEO understanding across teams by doing trainings
for the different areas involved in the SEO process…

81.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/1LGC9RXURRTV2K0ZSCKH1CIREQ9E9RP7-04K1WNVIKHG/EDIT?USP=SHARING
… consistent SEO
checklists to be used
across teams
whenever there’s a
change on the
Website…

82.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
INDEXABLE CATEGORY PAGES WITH <3 INVENTORY & NO SPECIFIC DESCRIPTION
HAS > N
TRAFFIC
OBFUSCATE LINKS,
ELIMINATE FROM XML
SITEMAPS AND
CANONICALIZE PARENT
CATEGORY
TARGETS
QUERY > Y
SEARCH
VOLUME
HAS
FEATURED >3
PRODUCTS IN
LAST X
MONTHS
NO
YES
NO YES
YESNO
KEEP INDEXED AND ADD
SPECIFIC DESCRIPTION
Implementing automated
validations within the
Web platform to follow
SEO best practices

83.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
PRE-
RELEASE SEO
VALIDATION:
OK?
SEO
IMPLEMENTATION
YES
NO
YES
ON-GOING
SEO
VALIDATION
SEO
RELEASE
NO
FIX
POST-
RELEASE SEO
VALIDATION:
OK?
YES
NO
FIXFIX
ON-GOING
SEO VALIDATION:
OK?
Recurring / Ongoing SEO Tech/Content Manual
Validations Pre & Post Web Releases with crawls

84.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEORYTE & SITEBULB
Recurring / Ongoing SEO Tech/Content Automated
Validations Pre & Post Web Releases with scheduled crawls

85.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOLITTLE WARDEN & CONTENTKING
Automated monitoring with alerts for
technical configurations and content Web changes…

86.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEORYTE AND GOOGLE ANALYTICS
… As well as Web rankings and traffic monitoring alerts

87.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
WEB PLATFORM CONFIGURATION/SETTINGS CHANGES INTEGRATED VALIDATION
ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/INCREASE ALERTS
WEB RANKINGS DECREASE/INCREASE ALERTS
QUERIES SEARCH POPULARITY DECREASE/INCREASE ALERTS
WEB CONTENT & TECHNICAL CONFIGURATION CHANGES ALERTS
CONTENT OPTIMIZATION & TECH SEO CONFIGURATION CHECKLIST FOR COMMON WORKFLOWS
COMPANY CONTENT OPTIMIZATION & TECH SEO GUIDELINES/WIKI
ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/[STAKEHOLDERS] TEAMS
RECURRING / ONGOING SEO TECH/CONTENT VALIDATION PRE & POST WEB RELEASES
EDUCATION
SET RECURRING CRAWLS
WITH SEO CRAWLERS
SEO CONFIGURATION ALERTS TOOLS
(LITTLE WARDEN, CONTENT KING)
WEB PLATFORMS SEO
CONFIGURATION CHECKS
SEARCH TRENDS TOOLS
RANK TRACKERS
WEB ANALYTICS TOOLS
VALIDATIONMONITORING
MENTIONS & BACKLINKS ALERTS MENTIONS/BACKLINKS TOOLS
WEBSITE SEARCH CRAWLING ISSUES ALERTS
WEB SERVER LOG MONITORING TOOL
AND SEARCH CONSOLE
CREATE PERSONALIZED GUIDELINES
WITHIN WIKI/PM PLATFORM
DO LIVE (AND RECORD) WEBINARS &
Q&AS WITH INVOLVED TEAMS
CREATE EASY TO FOLLOW/USE
CHECKLISTS FOR USUAL ACTIVITIES
SPAM OR MANUAL ACTIONS ALERTS GOOGLE SEARCH CONSOLE
A Full “Healthy SEO Framework”

88.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Both for your own
and the Website
health… It’s time to
implement it and
avoid technical SEO
nightmares

89.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
I’m Aleyda Solis
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays YouTube SEO Video Series Host
* #SEOFOMO Newsletter Wrangler
* Blogger in Search Engine Land & Search Engine Journal
* Featured in Forbes, Entrepreneur, Huffington Post
* European Search Personality of the Year in 2018
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Thanks! Questions?