2. Anatomy of Type
Historic Families of Type and Classification
Type / Typeface / Font / Families of Type
Studying a Typeface
Kerning, Leading, Tracking, Measuring Type
Type Hierarchy
3. What is Type Hierarchy?
Typographic Hierarchy is a system for
organizing type that establishes an order of importance
within the data, allowing the reader to easily find what
they are looking for and navigate the content
4. It helps guide the reader’s eye to where a section
begins and ends, whilst enabling the user to
isolate certain information based on the
consistent use of style throughout a body of text
Type Hierarchy
6. As you can see in the example, the title, date, and descriptions are all
styled uniquely, consistently and isolated by using paragraph spacing
Type Hierarchy
28. Colour
Colour plays a big role in what our eye sees as primary & secondary.
Generally speaking; warm colors pop, cooler colours recede.
Type Hierarchy
33. Texture & Tone
Hierarchy based on type is usually shaped by relationships of visual
texture and tone; that is, letterforms, words and lines of type come
together to form different tonal values & varying characteristics of
patterns or texture.
Type Hierarchy
40. Combination
As mentioned previously, these methods can be most effective
when used in combination with one another. This is the fun part –
deciding what combination is right for your content and layout!
Type Hierarchy
41. Spacing Matters
One of the most important concepts in type design is spacing. It’s
one of the most difficult concepts to grasp for beginning designers,
yet it is also one of the most visually obvious.
Proper typographic spacing is critical in establishing hierarchy; it can
make the difference between confusion and clarity.
Type Hierarchy
42. Spacing Matters
The rule of proximity in design generally states that related items should
appear closer to each other than items that are not related.
However, proper spacing involves more than just a hard return between
sections of type. Generally, a hard return creates too much space between
content in the context of a paragraph.
Paragraph spacing – either before or after – should be used. This typically
allows the group of content to hold together while providing an adequate
division of content within it.
Type Hierarchy
