Why market to Hispanics? Why use Social Media? Which Forums? This info-graphic shows 4 great reasons.

1. Marketing to Hispanics with
SOCIAL MEDIA
Hire arbitrarily
“Hector from accounting can run this
campaign, Im pretty sure he speaks Spanish…”
Digital marketing for the U.S. Hispanic & Latin American markets
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Finding the interests of your Hispanic market can
be difficult. Here are some tips to help you out
when generating content:
57% of Hispanics always go to the
internet to look for deals compared to
43% of the general market.
72% of Hispanics prefer an online
product rating over a friends opinion.
17% of US Hispanics are Twitter Users.
Hispanics are more
likely to learn about
brands and purchase
online.
Hispanics are a very
social group with
high usage of social
media.
46% of Online Hispanics are under 35.
32% of Hispanics access the internet
through smart phones compared with only
20% of the General Market.
Hispanics are nearly 2x as likely to search
the internet with an iPhone
compared with the general market.
Hispanics are younger
and adopt online
trends more quickly.
Why Use Social Media?
F
The “Do’s” and “Don’ts”
Post inaccurate Spanish and
outdated content
No Google Translate
Grammar is essential, use accents
Spanish profile with links to
English pages
What good does it serve the Spanish speaker?
Bi-cultural
. Bi-Lingual (equal or nearly)
. Immigrant as child or young adult
. Many Hispanic cultural practices
Americanizado
. English dominant (nearly no Spanish)
. Born in US; 3rd+ generation
. Few Hispanic cultural practices
Nueva Latina
. English preferred (some Spanish)
. Born in U.S.; 2nd generation
. Some Hispanic cultural practices;
often “retro-acculturate”
27.4%
27.4%
16.5%
16.2%
14.5%
Latinoamericana
. Spanish dominant (nearly no English)
. Recent immigrant as adult (less than10
years ago)
. Primarily Hispanic cultural practices
. Identify with home country
more so than the U.S.
There are 5 main groups of Hispanics today.
You must consider which groups you are marketing to
for your campaign.
Know Your Audience
Hispano
. Spanish preferred (some English)
. Immigrant as adult, have been in
the in the U.S. 10+ years
. Pre-dominant Hispanic
cultural practices
Other Forums have their strengths
For U.S. Hispanics,
Facebook and Twitter
are key.
Robust for
marketing purposes
Hispanics over index on
Twitter use
Which Forums?
Dominates Brazil for social networking
A Community specifically for LatinosExperencing a growth spurt; 10 % growth
in October
Traditionally popular with Hispanics
Do: Don’t:
Translate
Social Media Listening Tools
can help
Use tools such as HootSuite and
Crimson Hexagon
Use Data from Hispanic
marketing and PR firms
Pew Hispanic and Social Media
Spanish are good places to start.
Develop well-translated,
natural-sounding content
Not just a straight translation from English
Date Published
2001
Why Market to Hispanics?
Current Population of
50 Million
(17% of all U.S. Population)
By 2050, 33% of
Americans Will be
Hispanic
Rapidly growing
purchasing power
By 2013 US Hispanic purchasing
power should exceed
$1.3 trillion
Average Household
Income is $50K+
(and growing)
$1.3
Trillion
$50K+ 50
Million
33%
Here are 4 great reasons:
1 2 3 4
“Why Marketing to Hispanics
With Social Media Works”
Infographic brought to you by: Source:
10% of online Hispanics have recently
checked in compared to 3% of white
Americans.
54% of Hispanics regularly use
Facebook compared with only 43% of
white Americans.