How to become a marketing guru in 5 easy steps

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11 likes•1,360 views

Professor Alf Rehn

Slides from a talk on how to turn a company marketing-focused.

Business

BECOMING A MARKETING  
GURU IN FIVE EASY STEPS
Alf Rehn

MARKETING IS A BIG DEAL.
BUT WHAT IS IT?

WHAT PEOPLE THINK MARKETING IS…
BULLSHIT
“ADS AND STUFF”
MAGIC
SOMEONE ELSE’S JOB…

MARKETING IS…
BUSINESS DEVELOPMENT
COMMUNICATION
BRANDING/STORYTELLING
SALES (AND LOTS, LOTS MORE)

“The aim of marketing is to know and understand
the customer so well the product or service ﬁts
him and sells itself.
—Peter Drucker

HOW TO BECOME A
MARKETING GURU  
IN FIVE EASY STEPS

THE
CUSTOMER –
RESEARCH,  
RESEARCH,
RESEARCH.

COMMUNICATE. THEN
COMMUNICATE SOME MORE.

THANK YOU. www.alfrehn.com
Twitter: @alfrehn

For more from Alf Rehn, please see
www.alfrehn.com or Twitter:
@alfrehn
You can also follow Thinking
Askew, Alf’s continued reflections on
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