The future of marketing is “Marketing Automation”. Marketing Automation is a critical concept which cannot be explained in a single word but it can be defined in simple words as the use of appropriate software to automate the marketing processes such as customer segmentation, campaign management and a lot more which would otherwise had to be done manually. Thus it optimizes the utilization of time and effort and increases the efficiency to reach out to a larger section of the crowd to a great extent. Thus marketing automation has involuntarily become an integral part of the customer relationship management. Salesforce made a colossal promise and that is Marketing Automation. Marketers need to be farsighted enough to apprehend the complete journey people have with their brand and how to measure and optimize its impact on their business. Nowadays internet has added millions of channels for lead generation, customer acquisition and marketing. So it has become imperative to design an exuberant solution for the marketers which will make the customer management more effective and pleasurable. With this thought process Salesforce has launched the ‘Journey Builder’ which looks forward to visualize and manage all its customers irrespective of their location. It is not only event driven that initiates conversations with customers based on history, location, preferences, and real-time behavior but also supports visual journeys i.e. bring ideas to life, create the journey, and set it in motion. “Plan the journey. Personalize the experience. Optimize the results”…. is the motto of the Salesforce journey builder. So here we are going to discuss about each segment in detail. - Plan the journey - Personalize the experience - Optimize in Real-Time - Connect in entirely new ways In today’s close-knit and highly connected world, each and every customer interaction adds up to the value. Marketing Cloud allows you to make utmost of every touch point, giving you powerful tools to manage the customer journey like a cakewalk.

2. The future of marketing is Marketing Automation. Marketing Automation is a
critical concept which cannot be explained in a single word but it can be defined in simple
words as the use of appropriate software to automate the marketing
processes.
What is Marketing Automation?

3. Customer segmentation, campaign
management and a lot more are done through
software which would otherwise had to be done
manually.
Thus it optimizes the utilization of time and effort
and increases the efficiency to reach out to a
larger section of the crowd to a great extent.
How It Helps?

4. Marketing automation has
become an integral part of the
customer relationship
management.

5. Marketers need to apprehend the complete journey people have with their brand and
how to measure its impact on their business.
Internet has added millions of channels for lead generation and marketing.
So it has become imperative for an exuberant solution which will make the customer
management more effective and pleasurable.

6. Salesforce made a colossal promise and that is Marketing
Automation.
With this thought process, Salesforce has launched the Journey
Builder.
Salesforce Journey
Builder

7. ● Journey Builder looks forward to visualize and
manage all its customers irrespective of their location.
● It is not only event driven, it initiates conversations
with customers based on history, location, preferences,
and real-time behavior.
● It also supports visual journeys i.e. bring ideas to
life, create the journey, and set it in motion.

8. The Motto
“Plan the journey. Personalize the
experience. Optimize the results”

9. Plan the journey

10. ● Journey builder has a friendly user
interface which provides a
convenient drag and drop tool
which can actualize your ideas into
live journeys in a jiffy.
● Journey Builder enables you to
increase campaign performance as
well as drive customer satisfaction
to another level with event-driven
approach.

11. Personalize the experience

12. ● Weather in hundreds or in millions it has always been a daunting
task to form brand relationships with customer.
● It has always been a difficult task to give them real time
response. It enables you to customize every interaction of a
particular customer and cater to their need and deliver the
appropriate content at the required time.
● It has in built integration with emails, text messages and push
notifications.

13. Optimize in Real-Time

14. ● It helps to track and test every campaign
element in real time.
● It measures results over days, weeks, or
months with campaign version control.
● It can be used to analyse visually so as
to which channels are performing above the
bar and thereby evaluate the marketing
strategy.
● It is done using random split-testing and
make on-the-spot changes with almost no
requirement for certain technical
expertise.

15. Connect in new ways

16. ● Journey builder for Apps entrusts you
to provide the users a unique
experience of blending the digital and
physical world across cross-channel
platforms.
● It can deliver one on one messages in
the apps via the desired devices or
channels.

17. Getting started with
Salesforce Journey
Builder

18. The simple steps to build a journey builder interaction
are as follows:
1. Set up your company’s contacts in contact builder and refer to the prerequisites for details.
2. Then begin by clicking on New Interaction.
3. The interaction canvas displays in flow view which is a zoomed out perspective of a single interaction. It
shows a zoomed out version interaction to make its strategy easily readable.
4. After naming the interaction choose a contact entry setting.
5. Then click on Select an Event and choose or configure an event that suits the purpose of the interaction best.
6. Then identify an Event Source from which contacts are drawn out, to be injected into the interaction.
7. Add activities on the canvas to form the structure of the contact’s way through the interaction.
8. Configure the activities and wait period to construct the flow of the interaction.
9. Lastly activate the interaction.

19. Marketing automation though is a fairly new concept but it has become the fuzz
word these days.. Journey Builder helps to establish rock solid relation with
customers by orchestrating targeted, individualized customer journeys across
channels and devices. It gives a complete 360 degrees view of the customers to
convey the correct information at the correct time via an appropriate channel.

20. Pratyush is Co-Founder and Director at Algoworks.
He is responsible for managing, growing open source
technologies and Salesforce CRM team .He provides
consulting and advisory to clients looking for services
relating to CRM(Customer Relationship Management)
and ECM(Enterprise Content Management).

21. Choose Algoworks For As Your Technology
Partner!!
Call us at: +1-877-284-1028
Mail us at: sales@algoworks.com
support@algoworks.com
Official Blog Link: http://www.algoworks.com/blog/marketing-automation-with-salesforce-journey-builder