It is time to take advantage of the creative potential in your organisation. You could offer employees and stakeholders a positive perspective. Adding value by creation of new customer value.
In the end companies won't succeed by focus on spending cuts, at a certain moment there is nothing more to cut. Success can’t do without creativity & innovation.
Besides this we have to transform global economies to sustainability. This is only possible if we use all the creative potential in our society.
For HR activating creativity, becoming cre-active is a great opportunity to improve business results. Becoming a real Business Partner, focussing on actively adding value to the business process.
Workshop Activating Creativity THE HR challenge for the coming years by Alexander Crepin
1. voor managers
exploring creativity opportunities
+31
653 641 905 Created by Alexander Crépin
2. Program for this morning:
• Why activating creativity is important
• What is creativity about?
• The creativity mindset
• What do you do to enable creativity?
• Creativity Training, left & right brains
• Some exercises
3. Why
activate
creativity
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4. Creativity is the prime source of innovation
- main driver of growth & wealth creation
- key to improvements in the social field
- essential tool in addressing global challenges (climate change, health
care & sustainable development)
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5. There is no doubt that creativity is the most
important human resource of all
Without it there would be no progress and we
would be forever repeating the same patterns.”
— Edward de Bono
Six think/mindset hats
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6. Urgency for being cre :
- Global hyper competition
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7. The product lifecycle & Hyper competition
The days of getting up to 10 years of good profits out of the product life cycle
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8. The product lifecycle has collapsed . . .
Competitors launching
new products or services
within 1 or 2 years!!
The (HR) challenge:
mobilizing all your creative potential
for continuous innovation
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9. In the end
you can only succeed with
creativity & innovation
not with spending cuts!
Klaus Kleinfeld
when CEO at Siemens AG
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10. Creativity is
the greatest source of
competitive advantage
"Innovation" is a normal way of doing business, not just as an initiative
Micklethwait & Wooldridge
the Economist
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11. Just 40 years from now, some 30% more
people will be living on this planet
A lot challenges of population growth to
be solved in a sustainable manner
- Housing 9.0
- Food & Drink
- Health care
- Energy
- …….
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12. People, Planet & Profit
requiring all kind of
creative answers & solutions
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13. ideas
rule the world
Progress no longer depends on natural resources, raw materials, trade of goods and services or giant factories
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14. ideas
are the currency
of the new economy
~Richard Florida
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15. creative employees
=
fuel for success
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16. Future jobs
- Problem predictors
- Problem recognizers
- Problem analysts
- Problem brokers
- Problem solvers
requiring creactive competencies & a creactive culture
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17. "My contention is that creativity is
as important as literacy and
should be treated with the same
status….
We're now running education
systems where mistakes are the
worst thing you can make…….
If you are not prepared to be wrong,
you'll never come up with anything
original!...... “
Sir Ken Robinson, TED lecture 2006
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19. What is creativity?
Skill?
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20. What is creativity?
Gift? Skill?
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21. What is creativity?
Gift? Skill?
Behaviour?
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22. What is creativity?
Gift? Skill?
Unique
Behaviour? Talent?
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23. What is creativity?
Gift? Skill?
Attitude ?
Unique
Behaviour? Talent?
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24. What is creativity?
Gift? Skill?
Attitude ?
Unique
Behaviour? Talent?
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Process ?
25. Creativity?
there is no single, authoritative
perspective or definition of
creativity Wikipedia
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26. Creativity ?
Traditional view:
all ideas just come up through an
abstract & inscrutable process……..
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27. Creativity
a complex & mysterious
human process
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28. We “hardly” understand
where our creative power
comes from,
how to become the driver
of our creativity ?
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29. Creativity is primarily known
for its creations
something
NEW DIFFERENT or
that never existed before!
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32. pe
rf
or
ma
nc
es
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33. Recycling ……
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34. Defining creativity is complicated because
of its many dimensions
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35. Creativity is
seeing things
in a different way
than most people do
(Walt Disney)
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42. Creativity
seeing
thinking
imagining
doing or making
something new / different
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43. Creativity is Courageous
“There is a big difference between rushing ahead blindly &
knowing the danger and acting anyway Robert Terry
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44. Creativity: a process
Mondriaan Victory Boogie-Woogie
Boogie-
Friends saw it
It slowly became a great, dancing field, where larger
forms broke down into smaller pieces, where lines could
be edges of rectangles and rectangles could be thought
of as lines.
Creativity requires tenacity!
Creativity: the process of bringing something new into being
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51. The mindset:
Everybody has
creativity!!
Some have more than others
anyone can increase their chances of coming up with new and original ideas that is,
IF they would only immerse themselves in the little understood process of creation
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52. People are full of
good ideas
what & how
better, faster, cheaper, more fun,
greener, more beautiful …..
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53. Great creative thinking arises quite often out
of rather ordinary thought processes…….
That’s within the reach of all of us!
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54. Human beings are creative!
All children are born artists
The problem is to remain an artist as we
grow up (Pablo Picasso)
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55. we are
creative
creative
iv
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56. we are creative
until ……….
we join an organisation!
“ The things we fear most in organizations -- fluctuations, disturbances, imbalances -- are the primary sources of creativity “
- Alfred North Whitehead
“ To live a creative life, we must lose our fear of being wrong or making a mistake "
- Joseph Chilton Pierce
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57. how does your culture
encourage
creativity
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58. how & how well
are you taking advantage of
existing creative potential
in & around your organisation
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59. what
happens
with ideas
in your own
organization
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60. Do you have
an ideas box
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61. Do you have an
ideas mail address
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62. Do you
have an ideas
web page
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63. Does your behavior invite to come with new ideas?
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64. do you offer a stage for
nieuwe ISO 26000 richtlijn
employees & stakeholders
Maatschappelijk Verantwoord Ondernemen
to pitch their ideas ?
ook HRM uitdaging!
do you help them to make a
great pitch?
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65. Do employees trust you to
communicate openly about their ideas ?
Ensure a culture that provides a feeling of security for creative ideas
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66. do you allow risk taking
to surpass customer
expectations
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67. do you accept
making mistakes
in attempts to meet customer expectations
“An essential aspect of creativity is not being afraid to fail.”
~Dr. Edward Land
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68. do
you
listen
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69. How about the silos in your
organization
S S
R A U
& L P
F D E
i P
S L
H n
R Y
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70. is there
time to
think &
discuss ?
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71. do you support an employee
who is looking for expertise to
further develop an idea ?
do you have the mechanisms for identifying how
and where else in- or outside the organization your
employee might find the expertise?
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72. do you also look from a customer’s point of view
to find new ways to delight (new) customers
Apple did so & made innovation the central goal of the organization!
Apple turned “mature” low-margin sectors—PC’s, music, and mobile phones, tablet computers— into huge money-makers
73. do you make inspiration walls?
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74. do you (need to) control the creative
processes ?
control is out
75. do you embrace or fear
the new, the unknown?
“The stress system is not rational. It reacts when provoked and the reaction is powerful
enough to derail even the most innovative thinkers out there” Edward de Bono
76. do you ask for creativity?
“At GE, the only things that move the culture are the ones
that show up in our income statement. It’s just the way
we were raised………
GE is run by the numbers, focused on making money for the
shareholders”
Steve Denning in Forbes 4/25/2012
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77. do “ideas” appear
on the agenda of meetings?
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78. do you maximize the serendipity around you?
“The Black Swan” is a symbol of the impact of the unexpected on
human affairs – a reference to the discovery by Tasman of black
swans in Western Australia when the Netherlands Academy of
Sciences had pronounced that all swans were white!
The Black Swan is an “outlier”. Black Swans are unpredictable
matters; after they occur they have an impact and are fully
predictable and explainable!
Serendipity is finding something you were not looking for, the
black swan, and make it a new reality
serendipity the “knack of making fortunate discoveries unexpectedly, by accident or coincidence”
79. do you create customer value in “Blue
Oceans” where demand is created rather
than fought over ………
Where competition is irrelevant because the rules of the game are waiting to be set
rather than by competing head-to-head with other suppliers in
the “Red Oceans”, the known market space ………
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80. Impossible?
or
Nothing is impossible
&
Impossible is nothing
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81. do you say farewell to out dated pieces in
order to make room for new?
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82. Do you reward
excellent failures
I have not failed!
I’ve just found 10,000 ways that won’t work!
Thomas Edison
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83. do you celebrate creativity successes
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84. Do you have a culture of personal & corporate innovation
the “Six-C’s of Innovation”
Curiosity
Creativity & rebellion
Collaboration
Change
Courage
Creating excitement every day
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85. do you ..
would you ..
what is withholding you
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86. “The most important developments
in civilization have come through
the creative process
but ironically, most people have
not been taught to be creative.”
Robert Fritz, The Path of Least Resistance
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87. Human beings are already creative!
All children are born creative
The challenge is to remain creative as
we grow up and get educated
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88. …We're now running education systems where
mistakes are the worst thing you can make…
….. If you are not prepared to be wrong
You'll never come up with anything original!......
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89. FAMOUS “FAILURES” 1
Leonardo da Vinci Albert Einstein
*Got poor grades and failed
*Lack of aptitude for his entrance exams to Zurich’s
learning languages, a Polytechnic Institute
horrible speller with
poor grammar
Thomas Edison
*Of himself:
“I have not failed.
I’ve just found 10,000
ways that won’t work.” Winston Churchill
*Twice failed the entrance exam to
Sandhurst British military college
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90. I cannot do without something that is
greater than myself, something that is my
life – the power to create
Van Gogh
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91. - 3 times in 19 , in 19 , in 19
- 1600 people tested on creativity
- Starting at the age of 5 years
- Using a NASA creativity recruitment test
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92. Test results amongst 5 year olds: 98%
Test results amongst 10 year olds: 30%
Test results amongst 15 year olds: 12%
Test given to 280,000 adults: 2%
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93. Test results amongst 5 year olds: 98% !!!
Test results amongst 10 year olds: 30%
Test results amongst 15 year olds: 12%
Same test given to 280,000 adults: 2%
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94. The more you know about something,
the more creative you could be!
Great creativity comes from breadth as much as depth
However:
Sometimes too much knowledge can interfere with
"The only thing I know is that I do not know"
redefining the problem in new and creative ways.
Socrates
If you don’t know too much, you won’t know that
“it can’t be done.”
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95. Great creativity comes from breadth as much as depth
Louis Pasteur:
Chance favours the prepared mind
Thomas Edison:
I have not failed!
I’ve just found 10,000 ways that won’t work!
Creativity is about learning how to fail well
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96. Great creativity Connecting the dots
Steve Jobs:
Creativity is just connecting things
When you ask creative people how they did something, they feel a little guilty because they
didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s
because they were able to connect experiences they’ve had and synthesize new things.
And the reason they were able to do that was that they’ve
had more experiences or they have thought more about their
experiences than other people.
“Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t
had very diverse experiences. So they don’t have enough dots to
connect, and they end up with very linear solutions without a
broad perspective on the problem. The broader one’s understanding of
the human experience, the better design we will have. [Wired, February 1996]
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97. Creative geniuses tend to be less the
ones with the quickest answers
and
more the ones who keep working till
they get it right
I’ve found 10,000 ways that won’t work……. Thomas Edison
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98. The most exciting phrase to hear in
science about new discoveries,
is not 'Eureka!', but
'That's funny'
Isaac Asimov
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99. Creativity It is a journey of many steps
It is about learning how to fail well
Trial & error, luctor et emergo
we all live, of creation and destruction, of
control and letting go, of picking up the pieces
and making something new
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100. FAMOUS “FAILURES” 2
Steven Spielberg Sydney Poitier
*Dropped out of high school * Dropped out of his
after being placed in a elementary school
learning-disabled class
Agatha Christie
Steve Jobs * Thought to have had a
* Dropped out after only one learning disability
semester
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102. Civilization
…. If civilization is stability, kindness, safety, the arts and a culture that cherishes more than merely
winning whatever game is being played, we live in a very special time. There are certainly more
people living a civilized life today than ever before in history. (And we still have a long way to go). ……..
The people who create innovations, jobs, culture and art
of all forms have a choice about where and how they do these things.
And over and over, they choose
to do it in a society that's
civilized, surrounded by people who provide them
both safety and encouragement.
I'm having trouble thinking of a nation (or even a city) that failed because it invested
too much in taking care of its people and in creating an educated, civil society. ……
Seth Godin October 2012
103. Food for thought?
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104. Time for a short break
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106. Creativity Training helps
1:
The Wall Street Journal reported that a two
year in-house creativity course at General
Electric resulted in a 60% increase in
patentable concepts
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107. Creativity Training helps
2:
Participants in Pittsburgh Plate Glass
creativity training showed a 300% increase
in viable ideas compared with those who
elected not to take the course
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108. Creativity Training helps
3:
At Sylvania, several thousand employees
took a 40 hour course in creative problem
solving
ROI: $20 for every $1 spent
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109. WHAT HAPPENS IN OUR HEADS
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110. Our brains
Left Right
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112. Train the brain
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113. Our Brains: about 100 billion cells
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114. Every cell has thousands of
connections
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115. The connections enable data transfer between
our senses
Data signals follow or develop a path, which
becomes the easy way to transfer sense data
Our brains follow this easy route
Our brains prefer the familiar routing
thought patterns develop like this
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116. Thinking
in essence transferring signals
between brain cells, usually
according a familiar manner,
our thought patterns
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117. Thought patterns
data clusters
our brains cluster & store data
in similar situations the brains use the stored
data to follow up in the familiar way
Thought patterns are Thinking habits
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118. If you think what you always think,
you get what you always got
Albert Einstein
if you do what you did
you get what you got
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119. Creativity is the ability to restructure one’s understanding of a situation in a non-obvious way
John Kounios
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120. Cracking existing patterns of thought
Challenging our thought patterns to
use byways & D-tours
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122. Here’s to the crazy ones. The misfits. The rebels.
The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules.
And they have no respect for the status quo. You can quote them,
disagree with them, glorify or vilify them. About the only thing
you can’t do is ignore them. Because they change things.
They push the human race forward. While some may see them as
the crazy ones, we see genius. Because the people who are crazy
enough to think they can change the world, are the ones who do.
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123. Whole brain thinking
CONVERGENT DIVERGENT
THINKING THINKING
Logical
Rational
Selection
Evaluation
Divergent thinking provides a basis for convergent thinking
124. Whole brain thinking
Divergent thinking
Thinking in different directions
Searching for a variety of answers to questions that
may have many right answers
Brainstorming
Convergent thinking
Narrowing-down from many possible viewpoints
Directed toward achieving a goal or single solution
Involves trying to find the one best answer
Emphasis shifts from idea generation to evaluation
Be clear about which process
you are using at the current time
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125. Diverging & Converging
idea
idea
idea
Problem Implementation
Solution
idea innovation
idea
idea
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126. view & mindset
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127. ….“We must constantly look at things
in a different way.
Just when you think you know something,
you must look at it in a different way.
Even though it may seem silly or wrong,
you must try!
Dare to strike out and find new ground.”
“Despite what anyone might tell you, words and
ideas can change the world.”…
From the movie: Dead Poets Society
128. Opportunity is nowhere
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129. Opportunity is NOW here
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131. AHA, Eureka
the inner voice
Many people who experience
supernormal moments of
great creativity
report a willingness to let themselves be
open to the non-logical, non-linear and
unexplainable promptings of an inner voice
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132. Creativity & fear for the new, the unknown
People say they want new
ideas, creativity but in reality
often reject it!
Creative ideas are by definition novel,
and novelty often triggers feelings of
uncertainty that make most people
uncomfortable
Want to change the game? Embrace discomfort
While many workplaces encourage creative thinking, organizational behaviour often kills a creative idea before it gets a chance to fly.
New ideas are often dismissed in favour of the tried & trusted, that even supporting objective evidence may not help break down barriers
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133. Attitudes That Kill Creative Ideas
Not practical for operating You’re two years ahead of your time
Don’t be ridiculous That beyond our responsibility
It isn’t in the budget It’s too radical a change
We’re not ready for that We tried that before
We don’t have time Top management will never go for it
We’ve never done it before It costs too much
We’ll be the laughing stock Has anyone else tried it?
That’s not out problem Let’s form a committee
Can’t teach an old dog new tricks Are our competitors doing it?
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134. Kill
the
idea
Killers
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135. from
creativity
to
reality
a challenging process
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136. Creativity =
Idea + Action
Innovation =
Creativity + Productivity
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137. Innovation is
the process by which creative ideas are:
captured, filtered,
funded, developed,
modified, clarified,
commercialized and/or
implemented and …..
accepted in the market
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139. Innovation: Forward & Backward
Forward Innovation:
development of new functions in new or
existing products, market or technology
Backward Innovation:
development of existing functions more
rapidly and cheaper
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140. Dimensions of Strategic Innovation
A. Managed Process: Combining (non-) & traditional approaches to
business strategy
B. Strategic Alignment: Building support
C. Industry Foresight: Understanding articulated emerging trends
D. Consumer/ Customer Insight: Understanding (un) articulated needs
E. Core Technologies and Competencies: Leveraging & extending
corporate assets
F. Organizational Readiness: The ability to take action
G. Disciplined Implementation: Managing the path from inspiration to
business impact.
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141. Systemic Approach to Innovation
Marketing Organizational
Innovation Innovation
Product Business Strategy
Innovation Innovation Innovation
Process Technology
Innovation Innovation
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142. Creativity
phenomenon initiated & exhibited at individual level
Variables: a.o. personality, motivation & expertise
Innovation
operates much more at group & organizational levels
Focus more on interrelationships, interactions & dynamics among actors &
components of the organization & its environment
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143. creativity fuels innovation
Creativity
without innovation significantly diminished value
the converse also true:
Innovation
without creative ideas an engine without any fuel
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144. Few creative ideas are in
themselves practical…
The innovation process does
not end with an idea…..
it starts with an idea!!
John Arnold
145. Google: innovation is accepting some chaos
General Electric: operational excellence
Who is right
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146. Google: Innovation is accepting some chaos
General Electric: operational excellence
Who is right?
Both are right!
Innovation is chaos AND operational excellence:
- The first 20 %, the part of generating ideas is likely to be chaos
- Operational excellence is likely to be the other 80%
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147. Life of any business is finite
For companies to endure, the drive for efficiency must be
combined with excellence in entrepreneurship
Through the process of innovation,
new businesses must emerge before
the old ones decay
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148. Developing a creative mindset & culture
• Embracing creativity as success driver
• Starting to encourage creativity
• Training to enable creativity
• Sharing creativity outcomes
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152. Would you consider “time to think”?
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153. Creative
Creativity
Creative idea
Creative person
Creative organization
- What do you think of first with these words ?
- Who are you thinking about first ?
- Which moments are you thinking of ?
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159. Example traits of creative role models
- curious
- a need to find solutions
- asking questions & listening
- drive, passionate to succeed
- persisting, willingness to overcome obstacles, tenacious
- courageous, exploring boundaries
- sensible risk-taking
- open minded, out of box thinker
- independent, nonconforming thinking & judgement
- interested in “the other”
- vision, intellectual playfulness
- knowledge
- flexible & adaptable
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160. What is your perspective?
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161. a “fertile” perspective:
ideas come from
everyone & everywhere
• Encourage / challenge everyone to use their imagination
• Every department (Eg. HR, Finance, Accounting, etc) are expected to offer ideas
• ask "why not" and "what if" questions
• making mistakes is OK, taking “stupid” risks isn’t!
• Embrace openness
• Learn more about different professions & industries
• Get your customers involved in this process. Ask them about their current problems.
• Ask stakeholder to share their "why not" and "what if" ideas
• How could certain principles or themes in employee hobbies or interests be applied?
• Study the natural world around you, is Mother Nature is an almost infinite source of creativity
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162. Look from a different
perspective
&
something different
will emerge
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163. Problem: Sales decreasing
Redefine the problem for alternative solutions
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164. Who’s perspective?
Your competitors Your supplier
Your fathers Your main customer
Your son / daughter Your best friend
Your all time hero Your enemy
Superman Etc.
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165. Who’s perspective?
Black Hat:
Using black hat thinking, look at all the
The premise of the method bad points of the decision.
is that the human brain Look at it cautiously and defensively.
thinks in a number of Try to see why it might not work.
This is important because it highlights
distinct ways which can be the weak points in a plan.
deliberately challenged It allows you to eliminate them, alter
them, or prepare contingency plans
to counter them.
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167. Challenging the Problem
"Why do we need to solve the sales problem?"
"What's the roadblock here?"
"What will happen if we don't solve the sales problem?
These questions will give you new insights.
You might come up with new ideas to solve the problem.
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168. You look at things & ask -
why?
I dream of things that never were &
ask
George Bernard Shaw
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169. Rephrase the Problem
Stating the problem differently often leads to different ideas
To reword a problem result in looking from different angles
Ask for “ways to increase productivity”
Rephrasing and ask for “ways to make the jobs easier”
‘be productive’ might seem like a sacrifice for the company, while ‘make your job easier’
may be more like something you’re doing for your own benefit.
In the end, the problem is still the same, but the feelings — and the
points of view — associated with each of them are vastly different!
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170. Rephrasing the Problem
- We don’t have enough customers
- There is too much competition in this market
- Customers don’t like our products
- Customers don’t know where to buy our products
- Customers think we are too expensive
- We position ourselves not right to meet ambitions
- Our sales force is lacking creativity …….
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171. Think in reverse:
If you feel you cannot think of anything new, try turning
things upside-down.
Instead of focusing on how you could solve a problem/
improve operations/ enhance a product, consider how
could you create the problem/worsen operations/
downgrade the product.
The reverse ideas will come flowing in!
Consider these ideas – once you've reversed them again –
as possible solutions for the original challenge
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172. Think in reverse:
• What could we do to stop sales?
• What could we do to have customers
stop buying our products?
• What ……..
• What could you do with these new points of view?
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174. Give options to become creactive:
At individual level
At organization level
At board level
On the work floor
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175. Some options to become cre :
- more time / budget / resources to turn ideas
into practice
- better knowledge about how our brains work & what
creativity improves
- more initiatives to surround oneself with free
creative minds
- openness for external impulses that enable
creativity
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176. According to a 2010 study by IBM, creativity is the
single most important attribute that CEOs think is
important for future business success.
Without new ideas, new products, and new processes,
the risk is to be left behind by the competition
So HR professionals pick up the challenge!
Activate Creativity
177. Epilogue……
….. Creativity can take many forms and come in many
blends, in part because its intellectual, stylistic, and
personality facets can combine in essentially an infinite
number of ways.
Some people will have more of the intellectual attributes,
others more of the stylistic attributes, and still others
more of the personality attributes ...
creativity will manifest itself depending on the blend of
characteristics one brings to one’s attempt at creative
performance and the opportunity to do so provided by the
organisations culture …….