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Social Media and Growth Hacking for Startups

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Ali Mirza
Ali Mirza

Learn how to get some early traction for your startup using social media & growth hacking tactics. - Why should startups use social media - How to create a simple social media marketing plan - 20min per day social media management strategy - How to find and engage with relevant news journalists - How to run growth hacking experiments

Social Media
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@alimirza2k Social Media Marketing & Growth hacking For Startups
@alimirza2k Social Media For Startups 1 - What is Social Media ? 2 - Why use Social Media ? 3 - Is Social Media the future or just BS ? 4 - Startups and social media 5 - Simple social media plan for early traction 6 - Finding & building relationships with news journalists (Real life examples) 7 - 20min per day social media management 8 - Growth hacking for startups
@alimirza2k 1 - What is Social Media ? - Its Facebook, Twitter, Pinterest & LinkedIn - Media for social interaction - Real time communication - Digital interaction between people - Platforms for engagement and networking
@alimirza2k 2 – Why use Social Media ?
@alimirza2k 2 – Why use Social Media ? THEN NOW
@alimirza2k 3 - Is Social Media the future ?
@alimirza2k 3 - Is Social Media the future ? Quick Social media Survey
@alimirza2k 3 - Is Social Media the future ? Why do people use SM anyways ? Social Media Is Making Us Lazy …… Do you think this TREND will stop ?
@alimirza2k 4 – Startups & Social Media Why should startups use SM? - That’s where people are (Our potential users) - Already talking about the problems we want to solve - 2 way communication (TV / Radio is 1 way) - Real time communication
@alimirza2k 4 – Startups & Social Media The Ultimate Challenge
@alimirza2k 4 – Startups & Social Media The Solution – Do what you do in REAL LIFE
@alimirza2k BUT HOW …………………….. ?
@alimirza2k 5 - How to create a Social Media Plan ? WHAT – is your business about ? WHO – is your target audience ? WHERE– is your target audience on social media ? HOW - to connect / engage with the target audience ? OR (What to post / tweet / share)
@alimirza2k BEST Practices for Early Traction - START - BE CONSISTENT (magic) - USE VISUALS (Photos & Videos) - START with 1 or 2 channels - BUILD TRUST - Follow 80/20 rule - Focus on THEM - Be human - Talk about benefits (not features) - BUILD RELATIONSHIPS (esp. with news journalists) - Practice social listening - Help first & then ask
@alimirza2k Content Ideas For Startups (What to post) - Share your WHY - Talk about your team - Show off your product / MVP - Post about relevant events - Share your milestones - Talk about the community - Share industry news
@alimirza2k 6 - Finding + building relationships with relevant news journalists 1 – Local events • “RUN” into them and exchange business card • Only pitch after they remember your name/startup 2 – Set up Google Alerts • See who is talking about your niche • Get daily updates & comment on their articles 3 – Use Twitter lists • Add journalists & baggers in a twitter list • Engage on consistent basis
Example 1 – Local + Personal relationships
Example 2 – Google alert WIN Step 1 – Google alerts on right keywrods Step 2 – Email the blogger / Journalist Step 3 - 
@alimirza2k 7 - 20min per day social media management 1 - Update social media channels (5min) • Use FREE tools like Hootsuite Or Buffer 2 - Listen + engage with relevant conversations (5min) • Likes, Shares, RT & Comments 3 - Build relationships with news journalists (10min) • Reply + ReTweet • Comment on their relevant articles
@alimirza2k 8 – Simple Growth Hacks for startups Growth + Hacking Growing Increasing Going up Being tactical Tracking Experimenting Growth hacking = Planned experiments with specific goal
@alimirza2k Homework before Growth Hacking 1 – Make sure you install analytics (Google Analytics) 2 – Have a “coming soon page” 3 – Email capture box (list building) 4 – Mobile friendly 5 – Branding 6 – Contacts us OR Email us page
@alimirza2k Growth Hack Experiment (Lets get press coverage) Steps Details Hypothesis If we submit our startup to RIGHT blogs, they will cover us Platform(s) Startup publications + blogs Resource Myself How long 2 week How to measure Press article Pass / Fail 2 articles Process Submit our URL to startup blogs + publications - Startup list - Beta list - Submit.co has 100s of directories
@alimirza2k Dark Truths About Social Media - Pay to play - FREE ONLY to start - Requires hard work & time - No short cuts Social media is NOT optional
@alimirza2k Home Work - Lets Start TODAY!!! - Embrace social media - Create at least 1 or 2 social media channels - Create a simple content plan - Integrate social media into your startup - Start sharing / posting / tweeting - Believe & tell others that you are the BEST !!!
@alimirza2k Ali Mirza ali@iSocialYou.com www.iSocialYou.com

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Social Media and Growth Hacking for Startups

  • 1. @alimirza2k Social Media Marketing & Growth hacking For Startups
  • 2. @alimirza2k Social Media For Startups 1 - What is Social Media ? 2 - Why use Social Media ? 3 - Is Social Media the future or just BS ? 4 - Startups and social media 5 - Simple social media plan for early traction 6 - Finding & building relationships with news journalists (Real life examples) 7 - 20min per day social media management 8 - Growth hacking for startups
  • 3. @alimirza2k 1 - What is Social Media ? - Its Facebook, Twitter, Pinterest & LinkedIn - Media for social interaction - Real time communication - Digital interaction between people - Platforms for engagement and networking
  • 4. @alimirza2k 2 – Why use Social Media ?
  • 5. @alimirza2k 2 – Why use Social Media ? THEN NOW
  • 6. @alimirza2k 3 - Is Social Media the future ?
  • 7. @alimirza2k 3 - Is Social Media the future ? Quick Social media Survey
  • 8. @alimirza2k 3 - Is Social Media the future ? Why do people use SM anyways ? Social Media Is Making Us Lazy …… Do you think this TREND will stop ?
  • 9. @alimirza2k 4 – Startups & Social Media Why should startups use SM? - That’s where people are (Our potential users) - Already talking about the problems we want to solve - 2 way communication (TV / Radio is 1 way) - Real time communication
  • 10. @alimirza2k 4 – Startups & Social Media The Ultimate Challenge
  • 11. @alimirza2k 4 – Startups & Social Media The Solution – Do what you do in REAL LIFE
  • 13. @alimirza2k 5 - How to create a Social Media Plan ? WHAT – is your business about ? WHO – is your target audience ? WHERE– is your target audience on social media ? HOW - to connect / engage with the target audience ? OR (What to post / tweet / share)
  • 14. @alimirza2k BEST Practices for Early Traction - START - BE CONSISTENT (magic) - USE VISUALS (Photos & Videos) - START with 1 or 2 channels - BUILD TRUST - Follow 80/20 rule - Focus on THEM - Be human - Talk about benefits (not features) - BUILD RELATIONSHIPS (esp. with news journalists) - Practice social listening - Help first & then ask
  • 15. @alimirza2k Content Ideas For Startups (What to post) - Share your WHY - Talk about your team - Show off your product / MVP - Post about relevant events - Share your milestones - Talk about the community - Share industry news
  • 16. @alimirza2k 6 - Finding + building relationships with relevant news journalists 1 – Local events • “RUN” into them and exchange business card • Only pitch after they remember your name/startup 2 – Set up Google Alerts • See who is talking about your niche • Get daily updates & comment on their articles 3 – Use Twitter lists • Add journalists & baggers in a twitter list • Engage on consistent basis
  • 17. Example 1 – Local + Personal relationships
  • 18. Example 2 – Google alert WIN Step 1 – Google alerts on right keywrods Step 2 – Email the blogger / Journalist Step 3 - 
  • 19. @alimirza2k 7 - 20min per day social media management 1 - Update social media channels (5min) • Use FREE tools like Hootsuite Or Buffer 2 - Listen + engage with relevant conversations (5min) • Likes, Shares, RT & Comments 3 - Build relationships with news journalists (10min) • Reply + ReTweet • Comment on their relevant articles
  • 20. @alimirza2k 8 – Simple Growth Hacks for startups Growth + Hacking Growing Increasing Going up Being tactical Tracking Experimenting Growth hacking = Planned experiments with specific goal
  • 21. @alimirza2k Homework before Growth Hacking 1 – Make sure you install analytics (Google Analytics) 2 – Have a “coming soon page” 3 – Email capture box (list building) 4 – Mobile friendly 5 – Branding 6 – Contacts us OR Email us page
  • 22. @alimirza2k Growth Hack Experiment (Lets get press coverage) Steps Details Hypothesis If we submit our startup to RIGHT blogs, they will cover us Platform(s) Startup publications + blogs Resource Myself How long 2 week How to measure Press article Pass / Fail 2 articles Process Submit our URL to startup blogs + publications - Startup list - Beta list - Submit.co has 100s of directories
  • 23. @alimirza2k Dark Truths About Social Media - Pay to play - FREE ONLY to start - Requires hard work & time - No short cuts Social media is NOT optional
  • 24. @alimirza2k Home Work - Lets Start TODAY!!! - Embrace social media - Create at least 1 or 2 social media channels - Create a simple content plan - Integrate social media into your startup - Start sharing / posting / tweeting - Believe & tell others that you are the BEST !!!

Editor's Notes

  1. Ref: http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/
  2. Ref: http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/