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Pharmaceutical Media Plan Presented by Dicomm Media
Print Media Monthly magazine and journal publications targeting pharmacists and healthcare professionals ,[object Object]
Drug Topics
US Pharmacist
American Journal of Health System Pharmacy
Pharmacy Purchasing and Products,[object Object]
Established in 1897, Pharmacy Times is the largest circulation trade publication in the field with pharmacists in chain drug stores, community pharmacies, supermarkets, hospitals, and other care facilities “Providing practical information pharmacists can use in their everyday practice.”
Drug Topics ,[object Object]
Publishing news for pharmacists for more than 154 years“ A monthly news magazine, guided by a board of pharmacy leaders, reporting on all phases of community, retail, and health-system issues and trends.”
US Pharmacist ,[object Object]
Mailed to pharmacists in all settings: Retail, Hospital, HMO, Clinical & Consultant Pharmacists“will continue to deliver ‘need to know’ information, relevant to the clinical aspects of today’s pharmacy practice, with the goal of improving patient care.”
US Pharmacist Business Publication Circulation Statement   for the 6 month period ended June 2010
American Journal of Health System Pharmacy ,[object Object]
The official publication of the American Society of Health-System Pharmacists (ASHP)“AJHP is the most widely recognized and respected clinical pharmacy journal in the world.”
Pharmacy Purchasing and Products ,[object Object]
Targeting a dedicated audience of purchasing decision-makers“The health-system pharmacist's premier source for practical and actionable information on the products and services that impact their practice.”
Online Marketing Web Banners Leaderboard Ads Interior Page Banners E-Connect Flashes Website Ads
Online Marketing ,[object Object]
US Pharmacist
Pharmacy Times
National Community Pharmacists Association (NCPA) Website
Pharmacy Purchasing and Products,[object Object]
US Pharmacist Website
US Pharmacist Website
Pharmacy Times

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Pharmaceutical media plan pp

  • 1. Pharmaceutical Media Plan Presented by Dicomm Media
  • 2.
  • 5. American Journal of Health System Pharmacy
  • 6.
  • 7. Established in 1897, Pharmacy Times is the largest circulation trade publication in the field with pharmacists in chain drug stores, community pharmacies, supermarkets, hospitals, and other care facilities “Providing practical information pharmacists can use in their everyday practice.”
  • 8.
  • 9. Publishing news for pharmacists for more than 154 years“ A monthly news magazine, guided by a board of pharmacy leaders, reporting on all phases of community, retail, and health-system issues and trends.”
  • 10.
  • 11. Mailed to pharmacists in all settings: Retail, Hospital, HMO, Clinical & Consultant Pharmacists“will continue to deliver ‘need to know’ information, relevant to the clinical aspects of today’s pharmacy practice, with the goal of improving patient care.”
  • 12. US Pharmacist Business Publication Circulation Statement for the 6 month period ended June 2010
  • 13.
  • 14. The official publication of the American Society of Health-System Pharmacists (ASHP)“AJHP is the most widely recognized and respected clinical pharmacy journal in the world.”
  • 15.
  • 16. Targeting a dedicated audience of purchasing decision-makers“The health-system pharmacist's premier source for practical and actionable information on the products and services that impact their practice.”
  • 17. Online Marketing Web Banners Leaderboard Ads Interior Page Banners E-Connect Flashes Website Ads
  • 18.
  • 21. National Community Pharmacists Association (NCPA) Website
  • 22.
  • 28. National Community Pharmacists Association(NCPA) The national pharmacy association, representing the professional and proprietary interests of independent community pharmacists. We are dedicated to the continuing growth and prosperity of independent community pharmacy in the United States
  • 30. US Pharmacist E-Connect Flash Highly Targeted Communications A highly effective way to custom your message to an audience of more than 155,000 qualified requesters. e-CONNECT FLASH features calls to action, such as “Click here,” to prompt pharmacists to visit sponsors’ Web sites— further increasing message exposure.
  • 31.
  • 32. Conferences /Trade Shows National Assoc. of Chain Drug Stores (NACDS) 2011 Pharmacy & Technology Conference BOSTON, MASSACHUSETTS “Meet the decision-makers from more than 130 retail companies comprised of chain drug stores and mass merchants who collectively represent over 80,000 retail outlets and more than $200 billion in annual sales for prescription drugs, OTC, and home healthcare”
  • 33. National Assoc. of Chain Drug Stores (NACDS) 2011 Pharmacy & Technology Conference NACDS is renowned for its annual meetings and conferences. No other organization brings together the calibre of industry leaders and decision-makers from the retail drug store industry that NACDS does year after year.
  • 34.
  • 35.
  • 36. Research shows over 130,000 pharmacists read Pharm/alert each month
  • 37. Pharm/alert is read by two or more pharmacists in 97% of the pharmacies where Pharm/alert is delivered
  • 38. Pharmacists have consistently ranked Pharm/alert as the first mail item they open
  • 39. Pharmacists open Pharm/alert first 70% of the time
  • 40.