The document outlines an agenda for a workshop to help teams create strategic plans to increase their impact. The workshop guides participants through exercises to diagnose their current state, identify opportunities, and chart a course of action. It encourages teams to clarify their context, map their skills, projects, and goals to better understand where they are and where they want to go. Participants work in groups to brainstorm challenges and potential solutions before sketching out multi-stage plans with specific first steps. The workshop aims to provide teams with a process and resources to strategically improve their work.

1. Elevating Design //
EuroIA 2019
Alissa Briggs - alissabriggs.com // Dave Hora - davesresearch.com
Create a strategic plan to increase your impact
Photo by Kalen Emsley on Unsplash

2. Demystify strategy
Diagnose your current state
Clarify your destination
Craft and enact your plan
Today’s Journey
Photo by Tom Holmes on Unsplash

3. DAVE
Alissa Briggs
Director of Design, Autodesk
@alissadesigns
Dave Hora
Researcher, ResearchGate
@stonecrops_
Your Guides

4. 9:00 - 9:30 I. Context
9:30 - 10:45 II. Current State
10:45 - 11:00 — Break —
11:00 - 11:45 III. Looking Ahead
11:45 - 12:15 IV. Charting Your Course
12:15 - 12:30 V. Conclusion
Agenda
Photo by Himesh Kumar Behera on Unsplash

5. Ground Rules
Respect
Confidentiality
Raise your hand to contribute
Make space for different voices
Devices away (or outside)
Photo by Daniil Silantev on Unsplash

6. i. Context
and strategy
Flickr: Miguel Virkkunen Carvalho - https://flic.kr/p/az2y4z

7. Workbook
Photo by Hendrik Morkel on Unsplash

8. ● Where does your team fit in the broader organization?
● How does your team work?
● What types of projects are your team delivering?
● What does your day look like?
Imagine the year is 2022...

9. Eames Sketches
Published September 23, 2012 at 620 × 374 in Charles and Ray Eames.
From Vision Sketch to Reality

10. ● What does it mean to do strategy?
● Why is strategy important?
● [Why] do we care?

11. Boyd’s OODA Loop
By Patrick Edwin Moran - Own work, CC BY 3.0, https://commons.wikimedia.org/w/index.php?curid=3904554

12. http://xblog.xplane.com/five-best-practices-for-implementing-your-strategy

13. Identifying our most important
challenges, the means to overcome
them, and following through with
aligned action.
Strategy:

14. Rumelt’s Kernel of Good Strategy

15. Flickr: Miguel Virkkunen Carvalho - https://flic.kr/p/az2y4z
ii. Current State
“What is our situation right now?”

17. Visualizing Context
Photo by Ruthie on Unsplash

18. Map: Organization
CEO
VP
Engineering
VP Product
Director,
Design
Consumer
Business Unit
Enterprise
Business Unit
Manager,
Design
Manager,
Design
* My team
Director,
Engineering
Map: Organization

19. Reflection: Organization

20. Map: Organization
Map: Team Structure
From Org Design for Design Orgs by Kristin Skinner and Peter Merholz

21. Map: Organization
Map: Team Structure
Design
Manager (Me)
Design Lead,
Photos Team
Design Lead,
Insights Team
Design Ops
Lead
Sr. Designer
Jr. Designer
Jr. Designer
Sr. Designer
Project
Manager
Systems
Designer
Jr. Designer
Systems
Engineer

22. Map: Organization
Map: Team Skills
User Research
Info Architecture
Interaction Design
Copywriting
Content Strategy
Visual Design
Service Design
Rapid Prototyping
*
*

23. Reflection: Team

24. Map: Organization
Map: Projects
Project
funded
First
research
study
Added 5
engineers
Surprise
stakeholder
feedback
Released MVP
Product
spec
debate
Product
review
Team
assembled
Lost 2
engineers
QA reviewDesign
mockups

25. Reflection: Projects

26. Map: Organization
Map: Self
Hire 2 designers and 1 researcher this quarter
Launch version one of our Design System
Write leveling guide for design team 0 hours
12 hours
2 hours
3 hours
14 hours
see above

27. Reflection: Self

28. Takeaways & Surprises so far...

29. Rounding out
the diagnosis...

30. T2
P2
T3
Our team has the right skills and structure to be successful
Project teams have a shared view of user models and journeys
Our team is known for expertise in customer needs
and product value
Focus Areas of Interest

31. P2 Project teams have a shared view of user models and journeys
Pick a Primary Focus

32. Relocate to a corresponding table
CC License: WorldSkills UK on Flickr:https://flic.kr/p/a7kNC7

33. https://en.wikipedia.org/wiki/Where_Do_We_Come_From%3F_What_Are_We%3F_Where_Are_We_Going%3F#/media/File:Paul_Gauguin_-_D%27ou_venons-nous.jpg
—BREAK—

34. iii. Looking Ahead
“How do we move forward?”
Photo by Daniel Leone on Unsplash

36. Prompts for you & a partner
> What’s the situation? What would you
like to see change? Why?
> What are some ways you might
address this?

37. *

38. *

39. Order!

40. Opportunities for Coherent Action
Establish formal program
for critique of work
Protect team’s time with
weekly Design Studio
Invite cross-functional
leaders to team meeting
Find the org.’s pulse: make
time for casual conversation
Defer and delegate to protect
time for good work

41. IV. Charting Your Course
“How do we actually get there”
Serge Costa on Flickr (CC License)

43. “Maintaining focus and attention on a goal rarely achieves anything; instead,
reverse engineer a series of steps, backtracking from that desired goal to wherever
our position and circumstance in the now. Then, putting all of our intention on the
step immediately before us (rather than on the goal) we move forward, little by
little—but inexorably so.” — John Will
Photo by Nicolas Tissot on Unsplash

44. Sketching Out a Plan
Choose the hardest / riskiest / most important move

45. Sketching Out a Plan
Clarify the broader context

46. Sketching Out a Plan
Map out the stages

47. Pause for a moment—
Flickr CC: John McSporran https://flic.kr/p/TUVQRY

48. Prompts for the table
> What will you do differently, going
forward?
> Where will that get you? Where can
peer support help?

49. Photo by Kalen Emsley on Unsplash
V. Conclusion

50. Bringing it back to the team
Photo by Daniil Silantev on Unsplash

51. Resources & Contacts
Alissa Briggs
Director of Design, Autodesk
www.alissabriggs.com
@alissadesigns
Dave Hora
Researcher, ResearchGate
www.davesresearch.com
@stonecrops_
http://www.alissabriggs.com/euroia2019

52. Please let us know
how it went &
where to to make
it more useful

53. Photo by Kalen Emsley on Unsplash
Q&A

54. Elevating Design //
EuroIA 2019
Alissa Briggs - alissabriggs.com // Dave Hora - davesresearch.com
Create a strategic plan to increase your impact
Photo by Kalen Emsley on Unsplash