Maps & Markers: Crafting a strategy to transform your design team - EuroIA 2018
Resources at alissabriggs.com/euroia2018 Presented at EuroIA 2018 -- We all dream of working in organizations where design is respected, valued and impactful. What if we could actually make that dream a reality? Two years ago, the design team at PlanGrid was understaffed and hamstrung. Today, the team has tripled in size and is treated as a strategic partner and the customer-centric “conscience” of the company. This has empowered the team to create software experiences that are radically transforming people’s lives. Learn how they achieved this while navigating the chaos of a fast-paced organization. This talk will introduce the Vision Map: a tool for transforming and empowering your design team. You’ll learn how to get alignment on your vision, assemble your team, and choose the right tactics. You’ll hear examples of how we applied this at PlanGrid, along with practical tips and real-world stories. By the end of this session, you’ll know how to: -Identify where your organization is at today and where it needs to go -Assemble the right team and allies to accompany you on your journey -Choose the right tactics to reach your vision This talk is accompanied by worksheets and resources you can use with your team, which will also be made available online. You’ll leave with everything you need to chart your course to the design team of your dreams.
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Maps & Markers: Crafting a strategy to transform your design team - EuroIA 2018
- 1. alissabriggs.com @alissadesigns @plangrid Maps & Markers CRAFTING A STRATEGY TO TRANSFORM YOUR DESIGN TEAM
- 4. 2016
- 6. 2018
- 11. Vision
- 12. Vision Workshop
- 13. See Hear Feel
- 15. PlanGrid Design Team Vision We craft frictionless, high quality experiences that transform how construction teams build. • PlanGrid is a customer-centric organization • We are high-performing team • We balance professional growth with living our best lives
- 16. Strategy
- 17. A carefully researched and well designed action plan designed to meet a challenge. Good strategy is… – Richard Rumelt
- 19. VisionToday
- 23. Diagnosis Guiding principles Tactics Vision Strategy
- 24. Diagnosis Guiding principles Tactics Vision Strategy
- 25. Diagnosis Guiding principles Tactics Vision Strategy
- 26. Diagnosis Guiding principles Tactics Vision Strategy
- 27. Diagnosis Guiding principles Tactics Vision Strategy
- 30. Diagnosis Guiding principles Tactics Vision OrganizationTeamIndividual
- 31. PlanGrid Design Team Vision We craft frictionless, high quality experiences that transform how construction teams build. • PlanGrid is a customer-centric organization • We are high-performing team • We balance professional growth with living our best lives
- 32. Diagnosis Guiding principles Tactics Vision OrganizationTeamIndividual PlanGrid is a customer- centric organization We are a high- performing team We balance professional growth with living our best lives
- 33. Organization 01
- 34. Does the organization understand our value and include us in major decisions and initiatives? ORGANIZATION : DIAGNOSIS
- 35. Raise awareness Find champions Build allies ORGANIZATION : GUIDING PRINCIPLES
- 36. RAISE AWARENESS
- 37. RAISE AWARENESS
- 38. RAISE AWARENESS
- 39. FIND CHAMPIONS
- 40. FIND CHAMPIONS
- 41. BUILD ALLIES
- 42. Diagnosis Guiding principles Tactics Vision OrganizationTeamIndividual PlanGrid is a customer- centric organization No one “gets” design or makes decisions around it Raise awareness Find champions Build allies Pairing x-function, User exposure, new hire training Exec hallway conversations, Exec presentations Coffee walks, small favors
- 43. Team 02
- 44. Does our team have the structure, processes, and skills to deliver great user experiences? TEAM : DIAGNOSIS
- 45. Staff for influence Grow team skills Clarify processes TEAM : GUIDING PRINCIPLES
- 46. From Org Design for Design Orgs, by Skinner & Merholz STAFF FOR INFLUENCE
- 48. UX Visual Design Writing Research Quality Communication Storytelling Design Process Technical Fluency Business Value Craft Influence GROW TEAM SKILLS
- 49. GROW TEAM SKILLS
- 50. GROW TEAM SKILLS
- 51. GROW TEAM SKILLS
- 54. Diagnosis Guiding principles Tactics Vision OrganizationTeamIndividual We are a high performing team Team has no clear process or structure, and lacks key skills Staffing Grow skills Clarify processes Trifecta staffing model Job ladders, coaching, hiring new people Design process diagram, design system + council
- 55. Individual 03
- 56. Does each person spend the majority of their time on top priorities and delegate/defer other work? INDIVIDUAL : DIAGNOSIS
- 57. Clarify priorities Set boundaries Make time INDIVIDUAL : GUIDING PRINCIPLES
- 58. Design Team Q3 OKRs Increase customer connection Ship high quality experiences faster Scale impact of design team within R&D Set the flag for the future of construction CLARIFY PRIORITIES
- 59. Personal Q3 OKRs Working team goal Design team goal Personal growth goal CLARIFY PRIORITIES
- 61. SET BOUNDARIES
- 62. MAKE TIME
- 63. Diagnosis Guiding principles Tactics Vision OrganizationTeamIndividual We balance professional growth with living our best lives We spend our time on too many low value items Clarify priorities Set boundaries Make time Team & personal OKRs Calendar audit, design schedules Design studio time, new hire projects
- 64. Diagnosis Guiding principles Tactics Vision OrganizationTeamIndividual We balance professional growth with living our best lives We spend our time on too many low value items Clarify priorities Set boundaries Make time Team & personal OKRs Calendar audit, design schedules Design studio time, new hire projects We are a high performing team Team has no clear process or structure, and lacks key skills Staffing Grow skills Clarify processes Trifecta staffing model Job ladders, coaching, hiring new people Design process diagram, design system + council PlanGrid is a customer- centric organization No one “gets” design or makes decisions around it Raise awareness Find champions Build allies Pairing x-function, User exposure, new hire training Exec hallway conversations, Exec presentations Coffee walks, small favors
- 66. Thank you alissabriggs.com @alissadesigns @plangrid Resources at alissabriggs.com/euroia2018
- 67. Credits Thanks to… PlanGrid Design team for examples, feedback, & being awesome Jesse Dodds for PlanGrid & construction photos