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Social Media Marketing Strategy & Planning

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Aliza Sherman
Aliza Sherman

Presentation for small businesses about social media marketing plans.

TechnologyBusinessNews & Politics
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Strategizing your social media marketing plan
Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
Social Media is LISTENING
Social Media is CONVERSATION
Social Media BUILDS BRANDS
Social Media is MEASURABLE
WHO ?
 
How do they communicate?
WHAT?
Get leads?
Make business deals?
Make money?
Strategy Objectives Tactics
Strategy Objectives Tactics
Pick the right TOOLS
 
Strategy: Leverage social media for your business
Objective: Increase inquiries
Before you continue: Give them a reason to inquire.
Quality Product
Quality Service
Good Reputation
Tactic: Set up a LinkedIn account to cultivate warm leads through your existing professional contacts.
Tactic: Cultivate a fan base with a Facebook Page to build your brand, increase awareness and encourage inquiries.
Tactic: Build a following on Twitter and communicate directly with potential and existing customers.
 
 
 

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