01 Sun Tzu Overview And Key Factors
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This is the first of thirteen presentations on Sun Tzu's "The Art of War." If people like it and let me know, I will post more chapters.
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01 Sun Tzu Overview And Key Factors
- 1. An Introduction to Sun Tzu’s “The Art of War” Chapter 1: The Key Elements of Sun Tzu The Science of Strategy Institute
- 6. Five Components that Comprise your Position
- 8. HEAVEN EARTH CHANGE TIME CLIMATE GROUND TERRAIN FIGHT OVER PLACE MARKETPLACE BUSINESS CLIMATE
- 10. The Goal or Mission
- 13. Focus and Unity
- 14. METHODS LEADER GROUND CLIMATE PHILOSOPHY Place WHERE Earth Heaven WHEN Change Skills HOW Processes Character WHO Commander Mission WHY
- 15. WHY We climb the mountain WHERE we climb WHEN we climb WHO climbs and their character HOW we climb and our skills
- 18. Heaven and Earth
- 21. TIME beyond our control We do not control trends over time. We can only see them. These include peoples emotions, attitudes, and feelings.
- 23. PLACE what we fight over Where we fight the “mind share” of customers
- 25. K2? Everest?
- 27. Center PLACE TIME FOCUS
- 30. LEADER The success of the competitive unit depends on five qualities in its leader...
- 33. METHODS LEADER TRUSTWORTHY STRICT
- 35. METHODS
- 36. METHODS CLIMATE PROCEDURES PROCESSES SYSTEMS
- 38. METHODS LEADER LEARNING SUPPORT
- 40. METHODS LEADER PHILOSOPHY UNITY
- 41. The Four Skills of Strategy Listen Aim Move Claim
- 42. AIM MOVE LISTEN CLAIM
- 43. LISTEN LISTEN
- 44. AIM AIM
- 45. MOVE MOVE
- 46. CLAIM CLAIM
- 47. LISTEN CLAIM AIM MOVE
- 48. LISTEN CLAIM MOVE AIM
- 49. An Introduction to Sun Tzu’s “The Art of War” Chapter 1: Analysis and Attack The Science of Strategy Institute
- 50. Positions are not good or bad except in comparison to others KNOW MYSELF KNOW MY ENEMY
- 53. Has knowledge of what and where Knows when to move or hold LISTEN AIM
- 54. Changes are in their favor They can move more freely WHEN CLIMATE FAVORS COMPETITOR
- 55. CLAIM MOVE AIM LISTEN
- 56. ATTACK A MOVE to new GROUND MOVE
- 57. $$$$$ MOVE $$$$$
- 58. Source of WEALTH Source of COSTS
- 59. INCOME EXPENSE LISTEN CLAIM MOVE AIM
- 60. Competition must pay for itself.
- 61. Foiling a Competitors Advance SURPRISE DECEPTION BATTLE SIEGE
- 62. SURPRISE DECEPTION BATTLE SIEGE LISTEN CLAIM MOVE AIM 4 Attacks
- 63. SURPRISE LISTEN CLAIM MOVE AIM
- 64. DECEPTION Prevent competitors from advancing LISTEN CLAIM MOVE AIM
- 65. Cause Competitors to make bad decisions DECEPTION AIM
- 66. LISTEN CLAIM MOVE AIM
- 67. Deception Is CHEAP for us MOVING is EXPENSIVE for our COMPETITOR DECEPTION MOVE AIM
- 68. Final thoughts on Analysis and Attack
- 69. INFORMATION PHYSICAL LISTEN CLAIM MOVE AIM
- 70. LISTEN CLAIM MOVE AIM
- 71. SURPRISE DECEPTION BATTLE SIEGE LISTEN CLAIM MOVE AIM
- 73. But Wait, There’s More
- 74. Congratulations! We have covered about ½ of the first chapter of the “Art of War” The Science of Strategy Institute
Editor's Notes
- Welcome to this presentation by the Science of Strategy Institute. I’m Allan Elder, a master trainer with the Science of Strategy Institute and I will be your guide throughout this program. This presentation is one of thirteen presentations on the Art of War .