1) The document discusses the difference between interactivity and participation in video music streams. Interactivity refers to direct manipulation of media through technology, while participation refers to social and cultural interactions around media. 2) Interactivity corresponds to the technological characteristics that enable user participation. Video streaming portals have become social networks, integrating interactive video music streams. 3) Examples are given of interactive video music streams that have enabled participatory fan cultures and virtual communities to emerge around collective intelligence and performance.

1. Interactividade vs Participação nos fluxos videomusicais João Pedro da Costa Doutoramento em Informação e Comunicação em Plataformas Digitais (Universidade do Porto / Universidade de Aveiro) Culturas de Convergência nos Media 04/12/2009

2. INTERACTIVIDADE «Interactivityistheabilityoftheuserto manipulate andaffecthisexperienceof media directly and to communicatewithothersthrough media.» Manuel Castells, The Internet Galaxy, p. 201

3. INTERACTIVIDADE ≠ PARTICIPAÇÃO «Interactivyrefers to thedirectmanipulationof media withintecnology. Participationrefers to the social and cultural interactionsthatoccuraround media» Henry Jenkins, ConvergenceCulture, pp. 137 e 305.

4. INTERACTIVIDADE  PARTICIPAÇÃO A INTERACTIVIDADE corresponde às características tecnológicas que potencializam a PARTICIPAÇÃO dos utilizadores. TENSÃO interactividade participação TECNOLOGIA UTILIZADORES

5. INTERACTIVIDADE NOS FLUXOS VM Os portais de partilha de fluxosvmsãoredessociais A interactividadejápassou a ser parte integrante do formato: fluxosvminteractivos

6. FLUXOS VM INTERACTIVOS Exemplos: Black Mirrordos ArcadeFire (O. Groux & T. Maurice) Soy Tu Aire de Abuat (R. Soto & R. Rodríguez) Ride My Star de JulianPerreta (Blacionica & Zerofractal) House of Cards dos Radiohead (J. Frost)

7. CULTURA PARTICIPATIVA INTELIGÊNCIA & PERFORMANCE COLECTIVA nas comunidades virtuais de fãs de fluxos mv ANTVILLE Blog / Wiki / Podcast 3 casos de estudo: Interactive Videos Post The Schofield Situation p2kvsVille2k

8. INEQUAÇÃO INTERACTIVIDADE < PARTICIPAÇÃO «the wonderful thing about technology is that people end up doing with it something different from what was originally intended» Manuel Castells, The Internet Galaxy, p. 195 Caso de Estudo: Mosaic Music Video

9. PARA TERMINAR... «Until recently, our network infrastructure was driving the creation of new applications and services. As our technology produced ever more capability, so followed the applications (…) Now we have reached a tipping point where the applications are taking the lead. It is the applications (and services) that are pushing and driving the technology, which is trying to catch up with the ever-increasing demands they present. A true reversal has occurred. This is likely to be the driving force for the foreseeable future and provides a considerable level of flexibility and unpredictability» Leonard Kleinrock, «History of the Internet and its Flexible Future», in IEEE Wireless Communications, p. 18, February 2008