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Global Telco Trends in B2B - 2013Alper CelikLinkedIn: http://www.linkedin.com/in/alpercelikPredictions and ideas presented...
Telco B2B Trends 2013HTML5 and billing on behalffor Telcos and why web is waiting for anew leaderConvergence of UserExperi...
Megatrends in Telco2013-05-313Theme As is Conclusion Leaders to followNet neutralityTelecom operators are lobbying regulat...
Future of Voice and VoLTE2013-05-314
Voice communicationUp to 2000’s Todaysingle use case diverse use casesdial a phone number,talk, hang-up- any device to any...
Future of voice2013-05-316feature phones smartphonesvoice is blended intoweb and appsvoice = phone voice = app voice = API
Convergence Of User Experience2013-05-317
Multi screen in Telecom2013-05-318201520102005?one bill,triple playone device,1,000s of appsvisionfocalpointcompetebased o...
It is not only Smartphones anymore!2013-05-319Mac computers iPhone iPad Apple TVChrome browser Android Android tablets Goo...
User experience will happen around ecosystems2013-05-3110 2013-05-3110201520102005one bill,triple playone device,1,000s of...
HTML5: Web is waiting for a new leader2013-05-3111
HTML5 – the future of mobile apps and phones2013-05-3112
Who will be the winner?2013-05-3113 Mobile operators hoping to regain control that was lost to native platformsand get ba...
Cloud Computing2013-05-3114“The value-add could be to bundle the different cloud apps and provide one user interface, secu...
Everything will be connected and supported by Cloud2013-05-3115CapabilityTimeMechanical&AnalogMainframe&DigitalPC&MobileLa...
Traditional SME Office SME Office with CloudTraditional SME Office SME Office with Cloud ComputingCAPEX Heavy CAPEX Limite...
Making it easy for SMEs to consume ICT2013-05-3117
Helping SMEs to be more productive2013-05-3118Your applications & files are available on any device, anywhere!Telco Ration...
Bring Your Own Device & MDM2013-05-3119
Device experience is getting fragmented2013-05-3120Services Connectivity DevicesFromOldGame……To NewGameServices Connectivi...
Consumerization of work devices2013-05-3121Source: Accenture
MDM market opportunity2013-05-3122Source: Analysis Mason, 2013
A BYOD use case2013-05-3123IngridRole: Head ofInnovationsCorporate ServicesNoneIngridRole: Head ofInnovationsCorporate Ser...
Fix Mobile Unification2013-05-3124
Market demand2013-05-3125• Fix lines are still important in B2B and theywill stay so.• Apply excisting callflows and ICTin...
Complete stack of voice switching services2013-05-3126# employeesComplexity25 50 75 100 125 150 250Voice VPNIP Centrex - L...
Big Data2013-05-3127
Big data – an opportunity for Telcos?2013-05-3128
How Telcos are doing?2013-05-3129
References VisionMobile Analysis Mason Computer Sweden IDG Accenture2013-05-3130
Thank you!2013-05-3131Alper Celik
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Telecom Trends on B2B - 2013

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My personal view on Telecom B2B trends and business opportunities.

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Telecom Trends on B2B - 2013

  1. 1. Global Telco Trends in B2B - 2013Alper CelikLinkedIn: http://www.linkedin.com/in/alpercelikPredictions and ideas presented herein are my personalview and nothing to do with my employer
  2. 2. Telco B2B Trends 2013HTML5 and billing on behalffor Telcos and why web is waiting for anew leaderConvergence of UserExperience the next frontier forTelco differentiationThe future of voice - LTEFrom fix telephony to diversity of use cases andVoLTE.Bring your own device and MDMare two opportunities for TelcosNet NeutralityTelcos lobbying to gain more from the OTTplayers.Big Data how to make money on thedata analytics and storage of itFix Mobile UnificationFull service mobility irrespective of device andintegrated call management for both mobileand fix.Cloud Computing gettingcommunication and collaboration solutionsfrom a single source will help SMEs toreduce their ICT pain points.M2M billions of connected objects
  3. 3. Megatrends in Telco2013-05-313Theme As is Conclusion Leaders to followNet neutralityTelecom operators are lobbying regulatorsto relax net neutrality rules, which haveallowed internet companies to profit fromhigh-speed broadband infrastructurewithout having to pay for it.We hope that regulators will have no choicebut to allow operators and internet companiesto come to commercial charging arrangementin order to encourage broadband investment.Likely to happen in Europeand the US first, where mobilebandwidth shortages are acuteCloudIn pursuit of growth, many operators areacquiring cloud services companies tocash in on the cloud wave.Telecom operators have a unique valueproposition targetting SMEs. Being a localtrusted partner to SMEs will give anopportunity for Telcos.Deutsche Telekom, KPN,SK Telecom, VerizonVoLTE and VoiceCentury-old assumptions of telephony arechallenged and voice will be reinvented asnew applications that are no longerrecognizable as phone callsLeading operators in the UK, USA,Scandinavia are all testing the VoLTE and webelieve Telcos should not miss the voiceopportunity coming with LTE.S. Korean, Japanees andAmerican TelcosBig Data90% of stored data in the world has beencreated in the last two years. Much of it isunstructured and generated automaticallyfrom machine-to-machine (M2M). There isa market for real-time analysis of big data.Operators are trying to transfer theintelligence that is built into their networks viaAPIs to the developer community. Some, likeSK Telecom, are focusing on in-housesoftware; others, like China Mobile, aregrowing their app stores.China Mobile, SKTelecom, VodafoneM2MConnected machines and devices arepromising a growth opportunity for Telcos.In a complex eco-system, Telcos needs todecide what role they will get.M2M is a complex ecosystem an Telcosshould decide what role they will play andhow much value they will add. Providing onlythe connection will not be enough the makesensible revenues.AT&T, Telenor
  4. 4. Future of Voice and VoLTE2013-05-314
  5. 5. Voice communicationUp to 2000’s Todaysingle use case diverse use casesdial a phone number,talk, hang-up- any device to any device- voice transcription- voice messaging- group calling- push-to-talk- user-ID to User-ID- machine-to-user- web-to-phone- anonymous calling… and more
  6. 6. Future of voice2013-05-316feature phones smartphonesvoice is blended intoweb and appsvoice = phone voice = app voice = API
  7. 7. Convergence Of User Experience2013-05-317
  8. 8. Multi screen in Telecom2013-05-318201520102005?one bill,triple playone device,1,000s of appsvisionfocalpointcompetebased onprice ofservicenumberof appsnetwork device ??
  9. 9. It is not only Smartphones anymore!2013-05-319Mac computers iPhone iPad Apple TVChrome browser Android Android tablets Google TVWindows, Office Windows 8Windows Phone XboxPC smartphone tablet smart TV
  10. 10. User experience will happen around ecosystems2013-05-3110 2013-05-3110201520102005one bill,triple playone device,1,000s of appsvisionfocalpointcompetebased onprice ofservicenumberof appsnetwork deviceone ecosystem,10s of screensecosystemssame experienceon all screens
  11. 11. HTML5: Web is waiting for a new leader2013-05-3111
  12. 12. HTML5 – the future of mobile apps and phones2013-05-3112
  13. 13. Who will be the winner?2013-05-3113 Mobile operators hoping to regain control that was lost to native platformsand get back to the billing on behalf business Apple looking to move the web away from Flash Google searching for more ways to commoditize complements Facebook aiming to break-down Apple/Google silos and distance Adobe Microsoft to onboard web developers onto Windows 8 Adobe aiming to sell tools that facilitate web-to-native hybrid apps
  14. 14. Cloud Computing2013-05-3114“The value-add could be to bundle the different cloud apps and provide one user interface, security, single sign-on and one billing relationship for all these” Joachim Horn, MWC Barcelona, 2013
  15. 15. Everything will be connected and supported by Cloud2013-05-3115CapabilityTimeMechanical&AnalogMainframe&DigitalPC&MobileLaptop&InternetCloud&Internet of Things
  16. 16. Traditional SME Office SME Office with CloudTraditional SME Office SME Office with Cloud ComputingCAPEX Heavy CAPEX Limited CAPEXOPEX Heavy OPEX Pay per useMobility Limited Available from anywhere, any deviceScale up & down Can only scale up Can scale up & downPotential for downtime Very possible Telco-grade and up time guaranteed with SLAs (99.9%)Potential for data loss Very possible Regular backups are taken and securly protectedUnexpected costs Very possible NoSingle point of contact &single bill for all ICTNot possible Possible via TelcoSMEs need help with their ICT setup
  17. 17. Making it easy for SMEs to consume ICT2013-05-3117
  18. 18. Helping SMEs to be more productive2013-05-3118Your applications & files are available on any device, anywhere!Telco Rationale- New services offering from Telco to our enterprise customers- Creates new revenue sources from popular SaaS/OTT players- Enables Telco as a value added provider rather than a discounter or bit pipe- Enables Telco as a one-stop-shop for SMEs
  19. 19. Bring Your Own Device & MDM2013-05-3119
  20. 20. Device experience is getting fragmented2013-05-3120Services Connectivity DevicesFromOldGame……To NewGameServices Connectivity DevicesOSS / BSSOTT ServicesTelco ServicesTelco Network- Smartphones- Tablets- Laptops- M2MControlled by telcoDevice ManagementOSS / BSS
  21. 21. Consumerization of work devices2013-05-3121Source: Accenture
  22. 22. MDM market opportunity2013-05-3122Source: Analysis Mason, 2013
  23. 23. A BYOD use case2013-05-3123IngridRole: Head ofInnovationsCorporate ServicesNoneIngridRole: Head ofInnovationsCorporate ServicesVPNWi-FiExchange 2007IngridRole: Head ofInnovationsCorporate ServicesVPNWi-Fi (New)Exchange 2010IngridRole: CEO of XCorporate ServicesVPNWi-FiExchange 2010Corporate AppsStolen DeviceAll AccessDeniedCorporate ResourcesCertificate Services Directory Services Mail Services Wi-Fi VPN ContentSecurely enroll deviceusing MDM13MDM configures device toaccess corporate servicesCompany upgrades Exchangeand rotates Wi-Fi certificatesMDM automatically upgradesdevice configurationJ. Doe is promoted to the CEO roleMDM configures device based on new role forhigher access to corporate servicesDevice stolen!MDM removes corporate data, apps,access to corporate services andremotely wipes the device524MDM SolutionApplications
  24. 24. Fix Mobile Unification2013-05-3124
  25. 25. Market demand2013-05-3125• Fix lines are still important in B2B and theywill stay so.• Apply excisting callflows and ICTintegrations on both mobile and fix devices• Making office telephony features availableto mobile users• User intentional status, single numberrepresentation, single voice mail, singlereporting.
  26. 26. Complete stack of voice switching services2013-05-3126# employeesComplexity25 50 75 100 125 150 250Voice VPNIP Centrex - LightIP Centrex - Advanced- Customer premissed or ManagedPBXMEX/FoPBX
  27. 27. Big Data2013-05-3127
  28. 28. Big data – an opportunity for Telcos?2013-05-3128
  29. 29. How Telcos are doing?2013-05-3129
  30. 30. References VisionMobile Analysis Mason Computer Sweden IDG Accenture2013-05-3130
  31. 31. Thank you!2013-05-3131Alper Celik

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