With millions of people now relying on the Web for healthcare information, using SEO can help you get ahead of your competition. Here are new strategies to try this 2016.

1. 5newseostrategiesfor
healthcaresites
By Al Gomez

2. WhyOptimize?

3. 54%searchonlinebeforeseeingadoctor
More and more people - millennials in particular - go
to the Web in search of healthcare information. From
doctor reviews to symptoms, the Web has become a
valuable (and maybe even indispensable) tool for the
public.
Whether you’re a hospitalist or in private practice,
leveraging SEO to make your site become more visible
in search results is key to serving the community and
earning income.
Source: http://www.mobihealthnews.com/46432/survey-54-percent-of-millennials-look-online-before-choosing-a-doctor

4. Herearethetop5newseo
strategiesforyour
healthcarewebsite

5. 1. Provideaccurate,
informativecontent
One of the reasons why
online healthcare
publisher Web MD dominates
search results is because
they provide accurate, and
easy-to-understand
information on many
healthcare issues. Follow
their lead by creating an
onsite blog OR by
contributing content to
relevant websites.

6. 2.Usenatural
language
Since Google introduced
Rankbrain, Google has
become smarter in
responding to vague user
queries.In response to
this update, emphasize
user experience by
prioritizing natural
language over stiff
keywords. Example:
“symptoms of high blood
pressure” “why am i always
tired”

7. 3.Encouragereviews
Younger patients prefer to
read online reviews before
seeing a physician. So
make sure you’re in
trusted review sites like
ZocDoc, Vitals, and Doctor
on Demand. Aside from
being popular doctor
review sites, they also
have their own mobile
apps.

8. 4.Claimlocallistings&stay
consistent
In order to be seen on in-
demand apps like Google
Maps, you need to claim
your business in Google
Local. It’s quick, free,
and easy. If you’re
already in a couple of
local listings, ensure
that your info are
consistent. One of the
common problems with
healthcare sites are wrong
addresses.

9. 5.Makesureyou’re
mobile
If you can’t afford to
have your own app, make
sure your website is
mobile-friendly. Same goes
for the sites that mention
you. This is so you can
reach the third of the
U.S. who are frequently on
mobile devices, like
smartphones.

10. Whetheryou’rea
hospitalist,aprivate
physician,orhealthcare
staffingservices,letseo
beyourfriendontheweb.

11. Needmore
information?
Reachoutonsocial
media!

12. Thankyouforstoppingby!
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