2. Cadbury’s Overview Brands like Cadbury, Trident and Halls. Starts back in 1824 by John Cadbury. Opened a shop in Birmingham, England selling among other things, tea and cocoa and chocolate.
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6. A few facts and figures We make and sell three kinds of confectionery: chocolate, gum, candy andnow even cakes. We operate in over 60 countries. John Cadbury opened for business in 1824 - making us nearly 200 years young. We work with around 35,000 direct and indirect suppliers. We employ around 45,000 people. Every day millions of people around the world enjoy our brands.
17. The Concept People get bored of the cakes offered by any cake shop, over a period of time They do not get bored of their favorite chocolates The Idea: Merge the 2
18. Products Place: Metropolitan cities of India Pricing: Pastries…….. Rs. 35 to Rs. 55 Cakes………… ½ Kg – Rs. 250 – Rs. 400 1 Kg – Rs. 500 – Rs. 800
19. Promotions: Cake Art workshops – In malls & College festivals 2. Events - “Cadbury’s Annual Cake Fest” Advertisements – i) Creating occasions: promoting and inducing purchases on every occasion ii) Print ads: newspapers n radio iii) TV ADs iv) Billboards
21. USPs: Constant evolution and creation “Cake of the month”. Cakes with chocolate feel. Cakes made in front of You.
22. Segmentation: Not particular Target: Families Positioning: “Cadbury's Cakes: Completes every celebration” Competition: Very few existing players
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25. Principal materials are packaging materials, sugar and other sweeteners, cocoa, and dairy products.
26. Enter into a forward purchase agreements and long-term contracts where appropriate.
