Is Fashion Becoming Seasonless?
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No industry may be as volatile as fashion. Recently influenced greatly by climate change, economic downturns, and political policies fashion is becoming adaptive in fundamental way, by becoming seasonless. This project looks at color forecasts, silhouettes, and store windows to determine the changing trends of fashion.
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Is Fashion Becoming Seasonless?
- 1. is fashion becoming seasonless? alyssa green
- 2. seasonless blending and blurring of periods marked by weather and activities
- 3. factors economy climate change environmental awareness
- 4. economy
- 7. color forecasting methods
- 13. “ However broad the theatrics, very often a show will contribute something to the changing way we see fashion and the way we are likely to be seeing fashion in the future. Somewhat less frequently, it even tells you something about the way everyone will dress and look and feel about what they wear at some point twelve to eighteen months in the future.”
- 16. diaries methods
- 17. “ These days it is commonplace to say that consumers taste must be followed rather than dictated. Some argue this is because contemporary consumers no longer have time for browsing in shops and must simple be catered to. In addition, the internet has facilitated comparison shopping, bulk-buying, discount bidding, and auction shipping, empowering consumers in new ways… a plethora of goods on the market means companies must work harder to carve out new markets”
- 26. October 2009
- 28. future what are the new rules? who are the new rule makers? how does it affect retail and runway? what is the new pace?
- 30. conclusions Fashion is… more versatile within seasons reliant on classics driven by the economy rooted on stability adaptive to trends affected by the weather becoming universal determined by consumer
Editor's Notes
- Class talked about sustainability trend; consumption
- Spring is vibrant so instead of buying all new, this season about adding splashes of colors “ now more than ever women are vigiliant when it comes to spending” Fresh but “thoughtful and cautious” neutrals are a backbone
- Shift in the economy is impacting consumers but they are just adding key color pieces to their own wardrobes Inspire and uplift like the push in the economy
- Spring 2005 “passionate and hedonistic” Colors for travel, seduction and drama
- Mediterranean and tropical travel Start of awareness “organic” and “colors for layering”
- Catwalk politics Runway fashion is so presented so far ahead of when it is worn that its useful in prediction of future trends
- DVF 3 consecutive seasons Very similar Coats with bathing suits Layers Less paterns more neutrals Runways and models simple
- Ralph Lauren 5 year difference Collection of all white 2005: elegant and dresses, silks “ depression chic” durable, denim Classical shapes pretty similar silhouettes, playing it safe
- Retail and runway are important to fashion but the consumer is critical therefore took personal accounts of how fashion is consumed
- Sarah berry personalization and the web
- Weather for one week 68-48
- All participants took the time getting dressed to really consider what they would be doing for the day and how their outfit would affect their actions Function! Sunny warm enough for a sweater, didn’t want constraints of a coat when carrying groceries
- Wanted many supplements to outfit Emotions huge component Comfort and cozy
- Common widespread retail stores
- Tried on “summer dress”: florals and sleeveless ½ were on the sale rack limits study Asked sales associates Responses: tights, leggings, sweaters “layering look is in”
- Street style blogs have same laying look of summer and winter blending
- So what? Affects different parts of the industry differently Designers are losing their ability to be creative Consumer is driving the market Now both bubble up and trickle down Designers don’t have the power to create trends, the cheapness is what is in style White after labor day rules don’t apply when seasons change inconsistently Slowing down fashion seasons from the environmental awareness but also speeding up inventory turnover for people trying to appeal to more and new consumers