What are the implications of using animal products in industry? Why is industry so reliant on these products? And what are the alternatives and how can they be implemented? Animal goods and byproducts have detrimental consequences. The manufacturing in large scale of these items causes environmental degradation, problems to human health, and offends humanitarian ethics towards people and animals. This report details all the negative impacts of using animals in many different industries in order to realize the relevance of change and to define an opportunity for the vegan market. It is laid out to inform businesses, designers and producers how to leverage the market with vegan friendly methods, materials, products and services through marketing strategies.