The document outlines 7 keys to content marketing success according to Amanda Todorovich, Director of Content Marketing at Cleveland Clinic: 1. Define success metrics upfront. 2. Develop and adhere to a content strategy to engage users with unique health and wellness content. 3. Find passionate people to create compelling content. 4. Develop content distribution strategies like syndication and amplification. 5. Closely monitor and analyze data to continually improve performance. 6. Foster communication and collaboration across marketing teams. 7. Be aggressive in content creation and distribution.