Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How ‘Appy’ Are the Irish?                         A Presentation                          Prepared with                   ...
Objectives & Methodology       The primary objective of the research was:        “To gain a better understanding of the at...
C. Profile of Sample – Smart Phone Users                     (Base: All adults aged 16+ with a smart phone – 59%)         ...
Smarter Than The Rest ………..              Approximately 3 in 5 Irish adults (59%) posses a Smart                           ...
MAIN FINDINGS                5
Smart Phone Users Have On Average, 22 Apps Each                                (Base: All adults aged 16+ with a smart pho...
On Average, Approximately One Hour is Spent UsingApps on A Daily Basis                                (Base: All adults ag...
Smart Phone Users Have a Wide Variety of Apps onTheir Smart Phones                                (Base: All adults aged 1...
Social Networking Apps Are Preferred Given Almost1 in 3 Claim They Could Not Live Without Them                            ...
Almost 3 in 5 Claim They Use Their Apps At Homethe Most                               (Base: All adults aged 16+ with a sm...
Over Half Believe That Apps Have Made Their Life ALot Easier To Some Degree                                (Base: All adul...
1 in 5 Are Unsure As To What Their ‘Dream’ AppWould Do – They Have Never Thought About It!                             (Ba...
Half Claim That Their Main Financial Provider Offers A BankingApp; Of Which Half Use At Least Every Couple of Days(Base: A...
A Preference For a Mobile Banking App to MakeOnline Payments and Keep Track of Finances                                (Ba...
11 Kingswood Business Centre   Citywest Business Campus              Dublin 24           T. 01 410 5200      E. info@amara...
Upcoming SlideShare
Loading in …5
×

How 'Appy' are the Irish?

3,074 views

Published on

Results of a survey of Irish consumers about smartphones, apps and their preferences for the future.

Research conducted by Amárach Research for Ulster Bank.

Published in: Business, Technology

How 'Appy' are the Irish?

  1. 1. How ‘Appy’ Are the Irish? A Presentation Prepared with Fleishman Hillard May 2012 1
  2. 2. Objectives & Methodology The primary objective of the research was: “To gain a better understanding of the attitudes and behaviours of Smart Phone users towards mobile phone apps”. An omnibus approach was utilised amongst an online sample of 984 adults aged 16+. Quotas were set in order to ensure the sample was fully representative of the Irish population. A total of 579 (59%) were Smart Phone users. All research was carried out between Friday 13th and Tuesday 24th April 2012. 2
  3. 3. C. Profile of Sample – Smart Phone Users (Base: All adults aged 16+ with a smart phone – 59%) Gender Age Social Class Region % % % % 18-24 Dublin 20 ABC1 32 Male 25-34 F50+ 49 55 27 Rest of Leinster 35-44 25 22 45-54 Munster Female C2DE 24 12 F50- 51 45 55+ Conn/ 19 Ulster 19 Those with Smart Phones were predominately male, aged 25-34 and living in Dublin. 3
  4. 4. Smarter Than The Rest ……….. Approximately 3 in 5 Irish adults (59%) posses a Smart Phone.Q.1 Do you currently own a Smart Phone i.e. one which you can surf the internet, download apps etc.? 4
  5. 5. MAIN FINDINGS 5
  6. 6. Smart Phone Users Have On Average, 22 Apps Each (Base: All adults aged 16+ with a smart phone – 59%)Q.2 In total; approximately how many apps do you have? 6
  7. 7. On Average, Approximately One Hour is Spent UsingApps on A Daily Basis (Base: All adults aged 16+ with a smart phone – 59%) % iPhone 3G 44% 01.01 Less than 10 Mins 14 Tuesday, April 24 11-30 Mins 25 63% Spend Up to 1 Hour Per Day 15-24 year olds spend more time on their apps 31-59 Mins 24 – approximately 84 minutes per day while 45-54 year olds spend the least amount of time 1-2 Hours 27 (43 minutes). 3-4 Hours 5 5+ Hours 3 Don’t use on a daily basis 12 slide to unlock Average: 61 MinutesQ.3 how much time do you spend using apps on a daily basis on your smart phone? 7
  8. 8. Smart Phone Users Have a Wide Variety of Apps onTheir Smart Phones (Base: All adults aged 16+ with a smart phone – 59%) Social News Map/travel Gaming Weather Music Photo/Video Networks Health & Sports Books/ Travel Work Related Entertainment Banking/ Financial Fitness Reading Utilities Education Lifestyle Reference Medical Productivity Catalogues The majority (3 in 4) have a Social Networking app on their phone, circa 6 in 10 have News, Maps/Travel, and Gaming. While over half have Weather, Music and Photo/Video. 1 in 3 have a Banking/Financial app.Q.4a Which of these types of apps do you have on your smart phone? 8
  9. 9. Social Networking Apps Are Preferred Given Almost1 in 3 Claim They Could Not Live Without Them (Base: All adults aged 16+ with a smart phone – 59%) Social Networks News Map/travel Gaming Music Photo/Video Banking/ FinancialQ.4b What one app could you not do without? #All other mentions 3% or less 9
  10. 10. Almost 3 in 5 Claim They Use Their Apps At Homethe Most (Base: All adults aged 16+ with a smart phone – 59%) When Out & On Public At Home About Transport In the In Work In the Car BathroomQ.5 Where do you use apps the most? 10
  11. 11. Over Half Believe That Apps Have Made Their Life ALot Easier To Some Degree (Base: All adults aged 16+ with a smart phone – 59%) “I worry about the “Apps have made my security of the life a lot easier” information I provide when using Apps” % % 24 20 Strongly Agree (5) 53% 46% 26 Slightly Agree (4) 29 24 Neither/Nor (3) 24 20 Slightly Disagree (2) 18 Strongly Disagree (1) 5 10 Mean: 3.5 3.3Q.6 How strongly would you agree/disagree with each statement? 11
  12. 12. 1 in 5 Are Unsure As To What Their ‘Dream’ AppWould Do – They Have Never Thought About It! (Base: All adults aged 16+ with a smart phone – 59%)Don’t know/never thoughtabout it 19 Visual dialogue 4I don’t want one/need one 5 Everything 3A household manager/home Give me the winning Lottobudgeting/financial advice 5 numbers 3 All social networking apps inOrganise my day 4 one 2Give me money/earn money 4 Household chores 2Time, news, weather, sport 4 Show all special offers 2Q.7 What would your dream app do? # All other mentions 1% or less 12
  13. 13. Half Claim That Their Main Financial Provider Offers A BankingApp; Of Which Half Use At Least Every Couple of Days(Base: All adults aged 16+ with a smart phone – 59%) Does your main financial Frequency of using institution provide a Banking app banking app? % % A couple of times a day 7 No At least once a day 16 15% 50% Yes Don’t know 35% Every couple of days 26 Once a week 16 Once every couple of weeks 6 Once a month 5 Lest often 6 Never 18Q.8a Does your main financial institution provide a banking app?Q.8b How often do you use this banking app to access your bank account? 13
  14. 14. A Preference For a Mobile Banking App to MakeOnline Payments and Keep Track of Finances (Base: All adults aged 16+ with a smart phone – 59%) Make Online Keep Track Transfer Payments of Finances Money Pay for Goods & Services Top Up Apply for New Directly in Shops Mobile Phone ProductsQ.9 Which of the following would you like to be able to do with a banking app? 14
  15. 15. 11 Kingswood Business Centre Citywest Business Campus Dublin 24 T. 01 410 5200 E. info@amarach.com W. www.amarach.com B. www.amarach.com/blogTw. twitter.com/AmarachResearch S. www.slideshare.net/Amarach 15

×