The impact of recent scandals on Irish attitudes to charities.

1. March 2014
GON/LB
S14-002
Attitudes to Giving
Omnibus Research

2. 2
A. Research Methodology
B. Sample Profile
Main Findings
Appendix
– Questionnaire
Table of Contents

3. 3
A number of questions were placed on the Amárach Research
February omnibus. The omnibus survey is a syndicated survey
whereby clients can include questions within the survey.
A total sample of 1,001 was achieved with quotas set on gender,
age, social class and region to achieve a sample aligned with
national population. Due to the high proliferation of the internet
among the Irish population, the Amárach Research omnibus is
completed fully online.
Interviewing fieldwork dates were 11th – 18th February 2014
A. Research Methodology

4. 4
B. Sample Profile
Male
Gender Age Social Class Region
% % % %
Female
16-24
35-44
ABC1
F50+
C2DE
F50-
Dublin
Rest of
Leinster
Munster
Conn/
Ulster
25-34
(Base: All Irish adults – 1,001)
55+
49
17
48
28
51
22
52
26
19
2816
18
26
45-54

5. MAIN FINDINGS

6. 6
Monthly Charitable Donations
(Base: All Respondents – 1,001)
€50+
>€10
2
4
14
46
24
10
%
None
DK
/Refused
(Q.1)
€25-50
€10-25
Gender Age Region Social
Class
Male Female 15-24 25-34 35-44 45-54 55+ Dub ROL Mun Conn/
Ulster
ABC1 C2DE
2 1 1 1 1 1 3 3 * 1 2 2 1
5 4 3 4 3 4 7 5 5 4 3 7 2
13 16 8 13 15 16 19 15 12 15 17 18 11
43 50 45 43 46 52 48 37 50 49 51 42 50
30 18 31 33 25 18 13 30 22 23 17 22 25
7 11 12 7 11 8 10 10 10 8 10 9 10
Don’t give to charity 2014 = 24% In 2005 = 11%

7. 7
Average Monthly Donation
(Base: All Donors – 668)
Average 2014: €10
Average 2005: €15

8. 8
Preferred Charities
(Base: Usually give to charities every month – 668)
(Q.2)
The Irish Cancer Society is the preferred charity of almost half (49%) of those who
donate to charity on a monthly basis.
* All others less than 5%
Irish Cancer Society
Concern
Irish Heart Foundation
Trocaire
Irish Hospice Foundation
Irish Red Cross
Jack & Jill Foundation
Samaritans
ISPCC
Unicef
Focus Ireland
Rehab
Brainwave
No one specific charity
49
24
22
19
19
13
13
12
12
7
7
5
3
12
%

9. 9
Charitable Donation Standing Order/Direct Debit
(Base: Usually give to charities every month – 668)
(Q.3)
A very small percentage of those who give to charity on a monthly basis have standing
orders in place.
* All others less than 2%
Concern
Irish Cancer Society
Trocaire
Irish Hospice Foundation
Irish Red Cross
Unicef
Rehab
Irish Heart Foundation
7
5
3
3
2
2
2
2
%

10. 10
Have you reduced charitable donations in past
few months?
(Q.4/5)* All others less than 3%
Concern
Irish Cancer Society
Trocaire
Irish Heart Foundation
Rehab
Unicef
Irish Hospice Foundation
Irish Red Cross
Jack & Jill Foundation
Focus Ireland
ISPCC
Samaritans
No one specific charity
20
18
13
10
9
8
7
6
6
6
6
5
41
%
%
45%
11%
44%
YesNo
Don’t Know
(n=454)
(Base: All Respondents – 1,001)
Q. Have you reduced the amount you give to any charities in recent months?
Q. If yes, which of the following charities have you reduced donations to?

11. 11
Consequences of Charity Scandals
(Q.6/7)
%
62%
19%
19%
YesNo
Don’t Know
(Base: All Respondents – 1,001)
%
55%
18%
27%
YesNo
Don’t Know
Has CRC Scandal etc. Changed
Perception of Charities
Has CRC Scandal Reduced your
Willingness to Donate to Charities
Q. Has the recent news about the Central Remedial Clinic and other charitable
organisations changed how you think about charities? Yes/No
Q. Has the recent news changed your willingness to donate to charities?

12. Appendix

13. 13
Questionnaire
1. How much do you usually give to charities every month (either to fund raisers on the street and/or direct debits)?
2. Which of these charities do you usually support by way of donations? (List Below in Q3)
3. Do you support any of these charities by standing order/direct debits every month? Select all that apply
- Concern
- Irish Heart Foundation
- Irish Cancer Society
- Trocaire
- Unicef
- Focus Ireland
- Brainwave
- Irish Red Cross
- Irish Hospice Foundation
- ISPCC
- Jack & Jill Foundation
- Rehab
- Samaritans
4. Have you reduced the amount you give to any charities in recent months?
5. If yes, which of the following charities have you reduced donations to? (List from Q3)
6. Has the recent news about the Central Remedial Clinic and other charitable organisations changed how you think
about charities? Yes/No
7. Has the recent news changed your willingness to donate to charities?