amarpreet modi

Kolkata Area, India, west bengal India

strategic planner at inner circle advertising pvt ltd

Tradition defines me as an account planner but I like to think of myself as a creative strategist. I get the most joy out of my work when I get to apply creative, collaborative and progressive thinking toward connecting brands to consumers in meaningful ways. As a result I focus on developing solutions, not just strategies. In order to make that combination rich and inspiring, I strive to understand the conversations people have, the places they visit – be it virtual or the real world. These conversations are the narratives that shape culture and inform how brands and marketing can attract new evangelist and ultimately drive the bottom line. With all of that said, I’m on a mission