This is part of our SXSW Panel Picker Presentation for Julian Cole and Amber Horsburgh. Please help us among the 3,978 SXSW entries this year by voting or sharing our panel picker http://panelpicker.sxsw.com/vote/24644 Here's the theory: the best digital advertising innovations were created in the dirtiest places of the web - the Silk Road, cyber warfare, drug cartels, secret government bodies and porn. Julian Cole and I are embarking on a 6-month tour through these place in order to uncover the next big innovations inspired by what technology is being used in the secret deep web.

1. 5DIGITALMEDIA
INNOVATIONSFROMTHE
SECRET DEEPWEB
AMBERHORSBURGH+JULIANCOLE

2. The deep web is a network of sites
hidden from search engines. It is used
for a illegal activity and does not get
covered by mainstream media. However
a lot of innovation in digital advertising
is pioneered here

3. We’re embarking on a 6-month
expedition through the deep web to
uncover the next trends in digital
advertising.
AmberHorsburgh
Strategist,BigSpaceship
JulianCole
HeadofCommsPlanning,BBH

4. At SXSW we’ll surface the next big innovations
in digital advertising inspired by the dark web

5. Here are 5 inno
dark web
Here are 5 digital
advertising innovations
from the dark web
Hereare5digitaladvertising
innovationsfromthedarkweb

6. innovation#1
Astro-turfing
Native
Advertising

7. 50 Cent Party, Chinese
Communists hired
people to post
favorable comments for
money in order to sway
public opinion on
internet messaging
boards.
#1
ASTROTURFING

8. Native advertising. A $4.6
billion industry.
In January 2013, The church of scientology
paid for a content series in The Atlantic
praising the church's "ecclesiastical leader"
in order to sway public opinion

9. innovation#2
DDoSAttacks CrowdSpeaking

10. Bulk efforts to temporarily interrupt a website
for legitimate users.
DDoSAttacks
#2

11. Winner: Cannes Lion
Innovation, 2013
Thunderclap gets multiple users to send bulk
promotional messages simultaneously via Tweets.
#2
“The future of social
empowerment” -
crowdspeak

12. innovation#3
SPAM Sponsored
messages

13. #3 SPAM
Unsolicited bulk advertising
messages.

14. Sponsored messages, GMail now let’s
brands send unsolicited bulk sponsored emails.

15. innovation#4
Cloaking Welcome Ads

16. Cloaking /
Black Hat SEO
Keyword stuffed
content presented to
the user before
redirecting to the
actual content they
want to see.
#4

17. #4
Welcome Ads. Ad unit presented before
being redirected to the actual content

18. innovation#5
10 sec ads TrueView Ads

19. #5 This ad will close
in 30 secs
A staple of torrent
sites that makes
users wait to
watch content

20. YouTube TrueView ads, introduced in 2010
+ resembled the functionality from torrent sites.
#5