Consumo de Mídias Digitais

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Ana Brambilla

Middleman, on demand e negócios inspirados por hábitos de consumo. anabrambilla@gmail.com

Marketing

Digital Media
Business
-
*ON-DEMAND*
*Media Consumption*
*Middlemen*

DIGITAL MEDIA BUSINESS
Product
Service
UTILITY
Content
Service
CREATIVITY
Cherie Wu

DIGITAL MEDIA BUSINESS
Product
Service
UTILITY
Content
Service
CREATIVITY

But it’s not just about
ideas. It’s about
MONEY

So… when we talk about
ENGAGEMENT, what EXACTLY
do we want?

The Middlemen
The professional who connects
buyers & sellers.

If technology gets people close
together…
… can be this the era of the END
of middlemen?
DIY
C2C

MORE INFORMATION
MORE INFORMATION
MORE INFORMATION
MORE INFORMATION
MORE INFORMATION
MAKE GOOD
DECISIONS
TIME
ATTENTION

We need someone to...
CLEAN the
NOISE
TRUST
Reduce the
UNCERTAINTY
Increase
the
ACCURACY

Middlemen are REPUTATION
Improve
CONNECTIONS
WIN-WIN
deals

COMPETENCE
WARMTH
PET PARTNER
PREDATORPARASITE

He/she helps to do...
a DECENT job an EXCELLENT job
or even to become a job
POSSIBLE!

https://www.youtube.com/watch?v=SL6Toyh_fpM
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https://www.youtube.com/watch?v=Iz1zGsTt5y0
https://www.youtube.com/watch?v=AAVa7KDIPFQ

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