anabrambilla@gmail.com

1. Digital
Business
[Model]
Ana Brambilla
November/2018
anabrambilla@gmail.com

2. Audiences &
Brands
3rd part
1st Part:
Digital Economy & Metrics
2nd Part:
Social Media Marketing Strategy
3rd Part:
Business
- Business Models to the Media Industry
- Disruptive Innovation
- On Demand

3. BUSINESS
MODEL
Logic behind
creating and
capturing value.
Peter Druker, 1954

4. How does it work in the
Cre e In t e ?
ART
NEWS
ADVERTISING
ENTERTAINMENT
ARCHITECTURE
In e l al
Pro t
GAMES
DESIGN
FASHION
LITERATURE

5. It’s a matter of CONTROL
… so it should start by the selection of
technology to create and to deliver the
product.

6. RELATIVE STABILITY
Creative Industry is
characterized by
INTANGIBILITY

7. The information wants to be free.
On the other hand, information wants to
be expensive, because it's so valuable.
The right information in the right place
just changes your life.
Steward Brand,
1984

8. TAKE RISKS!
A willingness to

9. INNOVATION
+
CREATIVITY

10. GAME
INDUSTRY
Network effects
Addiction Competition
Leisure
Lock-in effects
Evolution
Komorowski, M. and Delaere, S., 2016

11. Technopreneur
NEED
Functional
Solve
Problems
PLEASANT
Aesthetic
Recognition

12. ONE THING
Be FOCUSED in
and do it great!

13. ADVERTISING

14. MAX STRATEGY
“Take whatever you are doing and do it to the max in terms of distribution. The
other way of saying this is that since the marginal cost of distribution is free, you
might as well put things everywhere.”
Eric Schmidt, former CEO
Google (2001 - 2015)

17. AD BLOCKS

21. SUBSCRIPTION

22. BA

23. BA

24. ULTRA NICHE

26. MICROPAYMEN
T
Not a Business Model, but a payment
system

27. “Credit cardless” NFC & Radio Frequency Identification
Pay-As-You-Go Pre-paid Post-paid
Apps Music Boosters
News Photos Services Web-Based

28. C A T

29. CROWDFUNDING

30. Projects or ideas to be
developed if the author
collects a needed
amount of money in
donations from
individuals, who can be
identified or not.
If the project reaches
the amount needed,
each donator will be
rewarded in some
symbolic way. If not, the
money returns to whom
contributed.

32. Most Successfully
Source: KickStarter https://www.kickstarter.com/help/stats

33. Most UNsuccessfully
Source: KickStarter https://www.kickstarter.com/help/stats

35. ATTENTION ISSUES:
The higher the minimum budget, the more difficult to reach it.
One-page (hot site) disclosure is better to attract donors.
Rich media (as video) can encourage more donors (not
necessarily more money).
The most acceptable projects are in the charity or
ethical fields.

36. EVENTS,
COURSES,
CONSULTING

39. Subscription
+
Loyalty
+
Member Get Member
+
Gamification
+
Events

40. ON DEMAND

42. TECHNO
PRENEURSHIP
Technical knowledge
Talented Individuals
Ability to commercialize
innovative solutions
Kno d
Res h
In o t o

43. TECHNOLOGY
That’s all about
which determines the stream of creating
value for customers.