Social Media Metrics
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Métricas orgânicas das principais plataformas de mídias sociais. anabrambilla@gmail.com
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Social Media Metrics
- 1. Social Media Metrics Ana Brambilla, October/2018 anabrambilla@gmail.com
- 2. REAL TIME NON REAL TIME CUSTOMER COMPETITOR Social listening Relationship Mapping crises Opportunity/problem identification Marketing efforts assessment Sentiment analysis Price and promos monitoring News scoop New products announcement Benchmarking Reputation Competition In Lee, 2017
- 3. Fixing goals For what is your business using social media? ( ) Because everybody is using! ( ) To generate traffic to our website ( ) To sell ( ) For branding ( ) To keep in touch with our customer ( ) To look for news and for fact-checking ( ) ...
- 4. Facebook
- 6. It’s fanpage Like, not post reaction! Number of users who saw your posts in their newsfeed. Don’t confuse with impressions or prints. It has to do with the “About”
- 9. The report Posts is about the engagement generated in that period. It doesn’t mean that it was posted during the report period. Be watchful to some points in Facebook Insights: Engagement is the amount of people who clicked in any part of your post divided by the number of people who were reached by the same post.
- 11. ???
- 13. Fanpage Karma Last 28 days
- 14. 25/09 27/09 14/10 16/10 Fanpage Karma Last 28 days
- 15. Reactions, Comments, Shares: Look at the highest points and collect the posts screenshots to find a behaviour pattern concerned to images, format, hashtags, links... Fanpage Karma Last 28 days
- 16. Fanpage Karma Last 28 days
- 17. Negative Feedback: Amount of people who hid/”silenced” a post or disliked or blocked a fan page from a specific post based on the total number of reactions. Fanpage Karma Last 28 days
- 18. Last 28 days
- 19. Last 28 days
- 20. The consolidated matrix shows that pictures don’t inspire a lot of fans... Photos seem to work better! Fanpage Karma Last 28 days
- 21. In the other hand, they like movie! Last 28 days
- 22. Last 28 days
- 24. Why so much engagement? Keyhole - up to 99 tweets
- 25. To KeyHole, “engagement” is the average of likes and RTs per tracked post. Keyhole - up to 99 tweets
- 26. TweetReach - up to 100 tweets
- 27. FollowerWonk
- 29. Adapting scheduled posts and interactions times
- 33. YouTube Choose 2 or 3, according the goal Views: how many times your video was legitimate seen (until the end) Time Watch: total of minutes each video was watched in a given period Average view duration: average of minutes each person is watching your videos Impression: how many times the thumbnail video was shown Impression CTR: how many times the video was played through its thumbnail click
- 34. Facebook Studio
- 36. # times thumbnail was shown How many times the video was shown after people saw its thumbnail Search terms in YouTube
- 37. It shows at what point in time how many people abandoned the video
- 42. Instagram
- 46. A quick exercise Platform Metric to trackGoal B F R T Y T T W