Presentation on Pitching from the recent MediaCamp session in Nottingham presented by Alec McPhedran of Skills Channel TV.

1. Copyright © 2006 Alec McPhedran www.skillschannel.tv
Copyright © 2009 Alec McPhedran
GENIUS
COACHING
www.skillschannel.tv
GENIUS COACHING
A COACHING MODEL FOR GETTING
THE BEST OUT OF CREATIVE TALENT
ALEC MCPHEDRAN
COACHING NINJA
Thinking of Pitching

2. Copyright © 2006 Alec McPhedran www.skillschannel.tv
Why are we here?
To think about how we prepare
for and deliver a pitch to clients
Copyright © 2009 Alec McPhedran www.geniuscoaching.co.uk

3. Copyright © 2006 Alec McPhedran www.skillschannel.tv
What is a ‘pitch’?
A pitch is nothing more than
a verbal presentation of a notion,
concept, situation, idea or story.
Syd Field
Copyright © 2009 Alec McPhedran www.skillschannel.tv

4. Copyright © 2006 Alec McPhedran www.skillschannel.tv
Another view of pitching…
Pitching is the process which you,
as a Director, writer or creator, use
in order to impart your passion for
your project to others – cast, crew,
financiers, buyers or others.
Copyright © 2009 Alec McPhedran
Elliot Grove
www.skillschannel.tv

5. Copyright © 2006 Alec McPhedran www.skillschannel.tv
The Art of Pitching
Key Rules for Pitching an Idea

6. Copyright © 2006 Alec McPhedran www.skillschannel.tv
 Research the idea
 Look for the unique factor
 Develop the idea
 Write a synopsis
 Research the market
 Talk to your friends
 Identify your buyers
 Network like mad
 Prepare and work the pitch
Preparation

7. Copyright © 2006 Alec McPhedran www.skillschannel.tv
What’s your strapline?
www.skillschannel.tv

8. Copyright © 2006 Alec McPhedran www.skillschannel.tv
Preparing to Pitch
THE IDEA
SUPPORTERS
AUDIENCE / USERS
CROSS PLATFORM
BROADCASTERS
ADVERTISERS OR
SPONSORS
PRODUCTION
www.skillschannel.tv

9. Copyright © 2006 Alec McPhedran www.skillschannel.tv
The Buyer
What do you know?
What don’t you know?
What do you need to find out?
www.skillschannel.tv

10. Copyright © 2006 Alec McPhedran www.skillschannel.tv
 Only email if you have been
asked
 Attend networking events
 Consider collaborations or
co-productions
 Research your potential
buyers web sites and get
names
The First Contact
www.skillschannel.tv

11. Copyright © 2006 Alec McPhedran www.skillschannel.tv
The Pitch Preparation
Your Objective
Your Audience
The Time Available
www.skillschannel.tv

12. Copyright © 2006 Alec McPhedran www.skillschannel.tv
The Pitch Session
Introductions
Aim of the Session
Check time availability
Keep to the point
Involve the buyer
Build YOUR brand
Leave them remembering you www.skillschannel.tv

13. Copyright © 2006 Alec McPhedran www.skillschannel.tv
The Art of Pitching
Session Summary

14. Copyright © 2006 Alec McPhedran www.skillschannel.tv
Pitching Summary
The idea is paramount
Research your idea
Research your buyer
Prepare and practice the pitch
Learn from ‘No’
Copyright © 2009 Alec McPhedran www.skillschannel.tv

15. Copyright © 2006 Alec McPhedran www.skillschannel.tv
Every act of creation is first
of all an act of destruction.
Pablo Picasso

16. Copyright © 2006 Alec McPhedran www.skillschannel.tv
info@skillschannel.tv www.skillschannel.tv