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2. ADVERTISING “ Advertising is one of the many marketing tools that are used to attract attention of prospective customers to a business or its products or services.” The more effective an advertising campaign, more the customers it draws, and with greater frequency. Advertising is part of the overall marketing strategy of a business.

13. CONCLUSION Advertising attracts people to buy many things in different ways. Many advertisements are designed to generate increased consumption of those products by creating and a brand image and brand loyalty..