5. 80 % of the companies believe they deliver a
better user experience than their competitors.
!
Only 8 % of the clients declare they are satisfied.
Source : Harvard Management
Quality of the
user
experience
cost control
80% of the success of a product in its market is
attributable to the initial phases ...
... And 20% stage of development *, while the
costs are reversed
* Source CNAM, 2005
We know already these things
but do we really apply them ?
14. 1 – Forget the product.
2 – Observe the behavior.
3 – Script the uses to validate the proposal.
4 – Maintain the concept of relevance
throughout the development.
4 Golden Rules :
19. 1.Two per team (different companies)
2.Choose a frequent experience (Traveling
by train/going to school/sleeping.....)
3.Interview for 3 minutes your teammate
(*2)
4.Prototype a solution for him (5 min).
Let’s Get our Hands Dirty !
22. Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate
velit esse cillum dolore eu fugiat nulla pariatur.
Motivations
! Excepteur sint occaecat cupidatat non.
! Sunt in culpa qui officia deserunt mollit anim id
est laborum.
! Excepteur sint occaecat cupidatat non.
Goals
! Excepteur sint occaecat cupidatat non.
! Sunt in culpa qui officia deserunt mollit anim id
est laborum.
! Excepteur sint occaecat cupidatat non.
Pain points
! Excepteur sint occaecat cupidatat non.
! Sunt in culpa qui officia deserunt mollit anim id
est laborum.
! Excepteur sint occaecat cupidatat non.
Name <name>
Type <type>
Role <role>
“Insert quote that
characterises this persona
in one sentence.”
Behaviours
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
<Persona name>
24. The Prefect experience
24
1) Choose One of your use cases for
your persona.
2) Design the perfect experience he
could have.
3) Find the pain points and the issues.