Do It

1. DO IT
A Simple Process for Creativity

2. An inspiration from Management
Article

3. DO IT is a process for creativity.
DO IT is a process for creativity

4. DO IT bundles them together, and
introduces formal methods of
i t d f l th d f
problem definition and evaluation.

5. These help you to get the best
out of the creativity techniques.

6. DO IT is an acronym that stands
for:

7. D ‐ Define problem
Define problem

8. O ‐ Open mind and apply
creative techniques

9. I ‐ Identify best solution
Identify best solution

10. T ‐ Transform

11. These stages are explained in
more detail

12. How to Use the Tool:
How to Use the Tool:

13. 1. Define the Problem
1 D fi th P bl
Check that you are tackling the
problem, not the symptoms of the
problem not the symptoms of the
problem. To do this, ask yourself
why the problem exists repeatedly
why the problem exists repeatedly
until you get to the root of it.

14. 1. Define the Problem
1 D fi th P bl
Lay out the bounds of the problem.
Work out the objectives that you
must achieve and the constraints
that you are operating under.

15. 1. Define the Problem
1 D fi th P bl
Where a problem appears to be very large,
break it down into smaller parts. Keep on
break it down into smaller parts Keep on
going until each part is achievable in its
g , p y
own right, or needs a precisely defined
area of research to be carried out.

16. 1. Define the Problem
1 D fi th P bl
Summarize the problem in as concise a
form as possible. Robert W. Olsen suggests
form as possible Robert W Olsen suggests
that the best way to do this is to write
p
down a number of 2 word problem
statements and choose the best one.

17. 2. Open Mind and Apply
2 Open Mind and Apply
Creative Techniques
Once you know the problem
that you want to solve, you
are ready to start generating
are ready to start generating
possible solutions.

18. 2. Open Mind and Apply
2 Open Mind and Apply
Creative Techniques
It is very tempting just to
It is very tempting just to
accept the first good idea that
you come across.

19. 2. Open Mind and Apply
2 Open Mind and Apply
Creative Techniques
Once you know the problem
y p
that you want to solve, you
are ready to start generating
are ready to start generating
possible solutions.

20. 2. Open Mind and Apply
2 Open Mind and Apply
Creative Techniques
If you do this, you will miss
If you do this you will miss
many even better solutions.

21. 2. Open Mind and Apply
2 Open Mind and Apply
Creative Techniques
At this stage of DO IT we are
At this stage of DO IT we are
not interested in evaluating
ideas.

22. 2. Open Mind and Apply
2 Open Mind and Apply
Creative Techniques
Even bad ideas may be the
seeds of good ones.
seeds of good ones

23. 3. Identify the Best Solution
3 Id tif th B t S l ti
Only at this stage do you
y g y
select the best of the ideas
you have generated.
h d

24. 3. Identify the Best Solution
3 Id tif th B t S l ti
It may be that the best idea is
obvious. Alternatively, it may be
obvious Alternatively it may be
worth examining and developing a
number of ideas in detail before you
number of ideas in detail before you
select one.

25. 3. Identify the Best Solution
3 Id tif th B t S l ti
When you are selecting a
solution, keep in mind your
l ti k i i d
y g
own or your organization's
goals.

26. 3. Identify the Best Solution
3 Id tif th B t S l ti
Often Decision Making
g
becomes easy once you know
these.
h

27. 4. Transform
4 T f
Having identified the problem
and created a solution to it,
d t d l ti t it
g p
the final stage is to implement
this solution.

28. 4. Transform
4 T f
This involves not only development
of a reliable product from your idea,
but all the marketing and business
side as well.

29. 4. Transform
4 T f
This may take a great deal of
Thi t k td l f
t e a d e e gy
time and energy.

30. 4. Transform
4 T f
Many very creative people fail
M ti l f il
at t s stage
at this stage.

31. 4. Transform
4 T f
They will have fun creating new
products and services that may
d d i h
be years ahead of what is
available on the market.

32. 4. Transform
4 T f
They will then fail to develop
them, and watch someone
th d t h
else make a fortune out of the
idea several years later.

33. 4. Transform
4 T f
The first stage in transforming
g g
an idea is to develop an Action
Plan for the transformation.
Pl f h f i

34. 4. Transform
4 T f
This may lead to creation of a
Thi l dt ti f
Business or Marketing Plan.
us ess o a et g a

35. 4. Transform
4 T f
Once you have done this, the
y ,
work of implementation
begins!
b i !

36. D It l
Do It cycle

37. So, why waiting

38. Just DO IT

39. Thank you,
amirsaiftaz@gmail.com
www.amirsaiftaz@blogspot.com