HERE is SWOT analysis of FLIPKART E-COMMERCE

2. ON
FLIPKART
INTERNET
PRIVATE
LTD.

3. What is SWOT Analysis??
A SWOT Analysis is a powerful technique for identifying Strengths andWeaknesses, and for
examining the Opportunities andThreats your employees face.
Technique is credited to Albert Humphrey who led a research project at Stanford
University in the 1960s and 1970s.
it helps you assist your employees to develop their careers in a way that takes best
advantage of their talents, abilities and opportunities.

4. What Does A SWOT Evaluate?
Internal & Personal
Strengths Weaknesses
Opportunities Threats
External & Positive External & Negative
Internal & External Personal

5. STRENGTHS
What advantages does your company have?
What do you do better than anyone else?
What unique or lowest-cost resources do you have access to?
What do people in your market see as your strengths?
What factors mean that you "get the sale"?

6. WEAKNESSES
What could you improve?
What should you avoid?
What are people in your market likely to see as weaknesses?
What factors lose you sales?

7. OPPORTUNITIES
Where are the good opportunities facing you?
What are the interesting trends you are aware of?
Useful opportunities can come from such things as:
Changes in technology and markets on both a broad and narrow scale.
Changes in government policy related to your field.
Changes in social patterns, population profiles, lifestyle changes.
Local events.

8. THREATS
What obstacles do you face?
What is your competition doing that you should be worried about?
Are the required specifications for your job, products or services changing?
Is changing technology threatening your position?

9. INTRODUCTION
• FLIPKART -Worlds top 10 most visited E-commerce website in India with regards to traffic.
• Multiple payment methods available for customers to make payment more easy.
• Also know as the ‘Indian Amazon’
• Fastest growing e-commerce website in India
• It sells nearly 30 products per minute.

10. HISTORY
 Founded in 2007 by BINNY BANSAL & SACHIN BANSAL .
 Started with selling of Books
 Operation exclusive to India, with HQ at Bangalore, Karnataka .
 First book sold- “Leaving Microsoft to change the world” by johnWood
 Later expanded business in other products like
• Electronic goods
• Apparels
• Home and kitchen appliances etc.

11. 2007
2010
2010
2012
ACQUISITIONS

12. MYNTRA Acquisition
The Great BansalWedding (2014)

13. MYNTRA Acquisition
• 22nd May2014
• FLIPKART acquired MYNTRA for 2000 crore.
• Future investment of 600 crore in the fashion industry by FLIPKART

14. Current Status of the company
•Started with a funding of INR 4,00,000 by the owners and now a billion dollar company.
•FLIPKART is operating online since the beginning of the company
In 2013:
• FLIPKART Raised USD 160 Million from private equity investor
In 2014…..The big innings
First offline store opened in Bangalore named FLIPTOMANIA
• Company is going ahead with more offline store in Metro cities like Delhi, Kolkata, etc.

15. Core Competency
• On time product delivery by its own logistic company
• Attractive payment modes
• Attractive & Hourly discount Coupons
• Advance search engine optimization
• Customer database management
Mobile app availability for mobility customer

16. Company
Name
Industry type Started Employees Alexa rank Slogan
Flipkart Online market place
(Private)
2007 10000 110;7 India The online
megastore
Snapdeal Online market place
(Private)
2010 2000+ 291;15:
India
Bachate raho!
Amazon Online market place
(Public)
1995 132600 (July 2014) 10 We sell stuff
Myntra Online
(Private)
2007 201-500 258 India’s largest
online fashion
store
Shopclues Online Market place
(Private)
July 2011 500-1000 730 India: 57 India’s first and
largest managed
market place
ANALYSIS

17. Suppliers & Intermediaries
Supplier or merchants What merchant gets!!!
 Open platform for everyone to become
merchant
 Required a product portfolio to get
registered as a merchant on FLIPKART
 Product is placed depending on the
category of the product.
 Product undergoes a Quality check by
the company itself before getting live
• Brand name visibility
• Quick and easy access by the
customers
• Increase in the sales by reaching out
customers.
• Also brand presence on social
networking sites.

18. Stakeholders

19. Segmentation
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
160000000
2005 2006 2007 2009 2010 2012
Internet user growth rate
Internet user growth rate

20. Segmentation (cont’d)
FLIPKART segments market on the basis of
 Internet users
 Shoppers
 Young generation
 Educational institutes
34%
39%
18%
6% 3%
Internet user w.r.t age
15-24 25-34 35-44 45-54 55+

21. Targeting
Whom to target?
Youth generation
Current buyer
Educational institutes
Socially connected people
Internet friendly people
Shopaholic (discount keen people)
How to differentiate?
• Different section for men
• Different section for women
Different section for kids wear depending
upon the age like
o 0-2 yrs.
o 2-4 yrs.
o 4-8 yrs.
o 8-12 yrs.
o 12 and above

22. Positioning
Value added services
• Cash on delivery
• EMI option
• 30- Days replacement policy
• E wallet and eVouchers
• User friendly interface
• Marketing campaign like no kidding no worrying
• Using GoogleAd Choices
• Promo coupons
• SEO
• One hour sale

23. Product
Wide range of products categories:
 Electronic good
 Apparels
 Home and kitchen appliances
 Men’s and women’s accessories
 Computer peripherals
 Software's
 Hardware's
Books and media
Baby and kids section
Wear outs differentiated on the basis of age.
Girls
Boys
Foot wares
Girls
Boys
Various products in all the categories have given a chance to all other brand to
compete with each other for there brand and customer attraction

24. S.W.O.T analysis

25. • 24*7 Customer support service .
• Price reduction or discounted price.
• Better Search Engine Optimization
• Advance advertising and promotion.
• Multiple payment method.
• EMI option availability
• E voucher and e-gifts
• Less internet knowledge in the small cities
• Less penetration in the small cities
• No delivery to remote areas.
• Negative perception about online transaction.
• Package Delivery System not robust.
• Failure of “THE BIG BILLION DAY”.
• Early OUT OF STOCK of Products.

26. • Global availability & accessibility.
• More lucrative discounts to attract customers.
• Provide mobile application which can run without or
minimum usage of internet connection
 Penetration of new players in the market like:
 Amazon
 Snapdeal
 EBay
 Shopclues

27. Conclusion
 One of the leading E-commerce portals of India.
 Customer satisfaction is the major concern
 “God of distribution”
 As e-commerce market is booming up rapidly we all are going to see some more
companies like FLIPKART in the near future