1. Service Marketing Insurance Sector context Synergy Insurance Service (SES)

3. Insurance is nothing but a system of spreading the risk of one onto the shoulders of many.

7. Mobilization of Resources and channel savings.

8. Relieve pressure on Government budget.

9. Minimization of total risk.

10. Quality Work Life (QWL).

12. Corporations Organizations

13. Government CompaniesMarketing orientation and customer sensitivity are two important considerations for an insurance sector

17. Process Mix- Hospitality Marketing Interactive Marketing

19. Call Centre & SMS Services:- 24 x 7 Interactive Voice Response System (IVR) .

20. LPG Concept:- Liberalization, Privatization & Globalization

22. Offshoring:- Offshore centers aim to attract international insurance business through attractive concessions & liberal incorporations requirements

23. Increased public Awareness

25. Identifying nature of commitments

26. Liberalization of trading norms.

27. Ascertaining transparency issues in trade of insurance.

28. Identifying cross-cutting issues:- normalization of regulatory barriers.

31. WWW.TARGETSTUDY.COM/KNOELEDGE

32. WWW.WIKIPEDIA.ORG

33. Marketing management – Philip Kottler.

34. Service marketing – K. Ramamohana Rao.

35. WWW.ICICILOMBARD.COM

36. WWW.OPPAPERS.COM

37. WWW.LICINDIA.COM