This is a presentation given by Amit Goel, Founder & CEO, Patterbuzz at Open Source India 2014 conference in Bangalore. . He spoke about the story of Patterbuzz and its journey of 2 years since its beginning to explain the product development with the pace of a start up. It covered all the necessary evils and building the technology form scratch using open source softwares and available technologies and how to leverage its advantage. Patterbuzz builds on the core philosophy of unbundling content from the publishing industry and making it available to consumers in a device reading friendly format with pay as you go model. For example: users can buy single articles if they like rather than purchasing the complete magazine. Currently, Patterbuzz enables magazines from India / Indian publishing industry. Most popular magazines available are Popular Science, Mother & Baby, Electronics for you, open source for you, computer active, Gfiles, Power Politics, Hard News, Car India, Bike India etc...

1. Building a Product from ground up
using Open Source Tech
Amit Goel
Founder & CEO, Patterbuzz
www.patterbuzz.com

2. About Me
l Founder & CEO, Patterbuzz
l More than a decade in Pay TV Software
Industry
l Worked in the area of Targeted Ads, Digital
Publishing, Set Top Boxes, OTT, VoD, ...
l Co-founded a dot com after college in 1999.
Went Bust. :-)

3. About Patterbuzz
l Patterbuzz unbundles the premium content
from magazines, enabling users to pay for
what they read, on their mobile devices,
providing the best of reading experience.

4. The Starting Point

5. Task : Disrupt Publishing Industry and
show it a new vision.
One Guy (Me, Myself)
80,000 Rupees
A Laptop running Ubuntu 12.04
No Office
Full of passion to make 'it' happen

6. And here came the Angel ...

7. Task : Build a quick website .
Com'on, it's a company, a website is must.
Wordpress
Gimp
AWS cloud ( EC2 )
Cost : 1 day and Free AWS Micro instance

8. And Patterbuzz took off ....

9. Task : Build the backend
Publisher Backend, API Server
Java, Spring, Hibernate
TinyMCE
Cloud(AWS) : EC2, S3, RDS (mysql),
Cloudfront, SQS, SNS, SES
Cost : 4 months, 3 developers and a monthly AWS fee of Rs
3000/- approx.

10. Turbulent times ahead ...

11. Task : Build the hybrid iPAD App
Open Source in iOS ? Not the Apple libraries but developers have
done a lot of open source in iOS .
IOS open source
AFNetworking, cocoa-http-server, pdKeychainBindings
Some open source javascript libraries
imgLiquid, spin.js, timeago, jsoup
Cost : 4 months , 2 developers and a Mac book Pro worth Rs 82,000/-

12. Task : Build the Full fledged website
Bootstrap, Masonry, jsoup, jquery, lazyload, detectmobilebrowser,
offcanvas, and many more ...
And the blog still runs on Wordpress.
Integrated Carrier billing for payments , zero hassle.
Cost : 2 months and 2 developers

13. Task : We needed the search
Apache Solr comes to the rescue..
Used MoreLikeThis for recommendations
Cost : just a few days of technology time spent to begin for the initial
run ...

14. Task : Android Phone App
No life without Android ...
Android itself is open source,
and we just had the world
And our good old ubuntu was back in action

15. Time to spread the word ...

16. Task : Mass Mailing System
Cost : 4 hours and $60

17. And we want to fly much higher ...
Thank You !!!