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www.acc10.cat
Clusters 2.0. How to think positive and
think big in a crisis period?
Delhi, 3rd December 2010
www.acc10.cat
Clusters 2.0. Critical Mass
Furniture Microcluster
Lighting Material
Microcluster
Taps Microcluster
Fireplaces Microcluster
Habitat Cluster
Furniture Microcluster
Domotics Microcluster
www.acc10.cat
Clusters 2.0. Extended
Catalonia
Source:Bob Breault
www.acc10.catwww.acc10.cat
Corporate Enterpreneurship Interclusters
“Asleep” projects New Projects
DIVERSITY:fashion
textiles, medical devices,
food, furniture,
cosmetics, water
treatment....
LEADERSHIP:key people
Clusters 2.0. Cross-sectorial
www.acc10.cat
Search for the salmons
www.acc10.cat
Personal commitment with innovation
Breaking the conventional wisdom
Vision
Business ambition
Cooperative, being accountable to the
others
THEY THINK BIG, THEY THINK POSITIVE
Who are the salmons?
www.acc10.catwww.acc10.cat
CORPORATE ENTERPRENEURSHIP
INTERCLUSTERS
“Asleep” projects New Projects
DIVERSITY:fashion
textiles, medical devices,
food, furniture,
cosmetics, water
treatment....
LEADERSHIP:key people
www.acc10.cat
Barcelona Concept Store
www.acc10.cat
SHOPPING EXPERIENCE:
• Entering a special space
• Move around the shop as if it
was a trip with different stops
• Five senses interaction
• Be surprised
www.acc10.cat
2,8 million euros to set up the Barcelona
concept store (off and on-line)
In a second round possible international
franchises:San Francisco, Berlin, Istanbul,
Rio de Janeiro, Shanghai,Tokyo...
Barcelona Concept Store
www.acc10.catwww.acc10.cat
CORPORATE ENTERPRENEURSHIP
INTERCLUSTERS
“Asleep” Projects New Projects
DIVERSITY:fashion
textiles, medical devices,
food, furniture,
cosmetics, water
treatment....
LEADERSHIP:key people
www.acc10.cat
Europe	is	expected	to	be	the	continent	with	the	
highest	percentage	of	Seniors.	
*Font:	Euroestat	2010.	
New Horizons
www.acc10.cat
Seniors:an interesting market
New Horizons
www.acc10.cat
New company focused on SENIOR-CENTERED
design to provide “cool” products and services
Although 64% of seniors define themselves as
young people, most products are oriented to
“elderly people”
New Horizons
www.acc10.cat
15
Evaluation criteria for projects
CORPORATE ENTERPRENEURSHIP
INTERCLUSTERS
ONLY PROJECTS WITH LEADERSHIP ,
ONLY BIG PROJECTS
www.acc10.cat
CORPORATE ENTERPRENEURSHIP INTERCLUSTERS
Clusters: facilitating innovation in business
models
Project 1
Project N
Source:Henry Chesbrough
www.acc10.cat
CLUSTERS:AN INSTRUMENT FOR HOPE
ACC1Ó A BARCELONA
Passeig de Gràcia, 129
08008 Barcelona
Servei d’orientació a l’empresa
902 62 77 88
info@acc10.cat
ACC1Ó A CATALUNYA
Comarques Centrals
Tel. 938 777 379
bages@acc10.cat
Girona
Tel. 972 940 120
girona@acc10.cat
Lleida
Tel. 973 728 000
lleida@acc10.cat
Tarragona
Tel. 977 251 717
tarragona@acc10.cat
Terres de l’Ebre
Tel. 977 449 333
terresebre@acc10.cat
www.acc10.cat
Joan Martí Estévez
Manager of Cluster Development
jomarti@acc10.cat
DHANYAVAAD!!

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Presentation done by Joan Marti