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HAIER : TAKING A CHINESE COMPANY  GLOBAL Amit kejriwal Dipika mukim M Satya Kalyan Srivatsava Sridhara Sirinus Topno Group 6
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Company Background ,[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges Ahead (2004) ,[object Object],[object Object]
[object Object]
First 20 years ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Change Management By Zhang ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outcomes  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growth and Diversification Stage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Growth and Diversification Stage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Operational Restructuring  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Haier’s market advantages in China  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internationalization Stage ,[object Object],[object Object]
Globalization Strategy
Outcomes ,[object Object],[object Object],[object Object]
Dawar and Frost’s Survival Strategy Theory   (Ref:  Haier’s survival strategy to compete with world giants  http://www.ryerson.ca/~iri/papers/ypdu.pdf)
Dawar and Frost’s Survival Strategy Theory   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dawar and Frost’s Survival Strategy Theory   ,[object Object],[object Object],[object Object],[object Object]
Present Day Scenario (2004) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Strategies followed (Ref: www.haier.com) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competing strategies Abroad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Model Of Adaptive Orientation Renewing Transformation Reactive Satisficing Sluggish Hyper turbulent Environmental Stability Stable Adaptive Orientation High Low
OEC Management (Market Economy model of Chinese Management Ref: http://www.rieb.kobe-u.ac.jp/academic/ra/dp/English/dp131.PDF) ,[object Object],[object Object],[object Object],[object Object]
OEC Management ,[object Object],[object Object],[object Object]
Organizational Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Marketing Philosophy  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Globalization Philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Globalization Philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Europe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
America ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
America ,[object Object],[object Object],[object Object],[object Object],[object Object]
India ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retention Strategy ,[object Object],[object Object],[object Object],[object Object]
Recruitment Strategy ,[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object]
[object Object]

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Haier OCD Presentation

  • 1. HAIER : TAKING A CHINESE COMPANY GLOBAL Amit kejriwal Dipika mukim M Satya Kalyan Srivatsava Sridhara Sirinus Topno Group 6
  • 2.
  • 3.
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  • 8.
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  • 16.
  • 17. Dawar and Frost’s Survival Strategy Theory (Ref: Haier’s survival strategy to compete with world giants http://www.ryerson.ca/~iri/papers/ypdu.pdf)
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Model Of Adaptive Orientation Renewing Transformation Reactive Satisficing Sluggish Hyper turbulent Environmental Stability Stable Adaptive Orientation High Low
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
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